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JACQUELINE GOLDSTINE, THE MANITOBA BABE,[object Object],My Personal Brand Plan,[object Object],I may not have gone where I intended but ,[object Object],I have ended up where I wanted to be!,[object Object]
WHERE I AM NOW,[object Object],● Public Relations postgraduate student at Humber College,[object Object],● Volunteering at events to upgrade my resume,[object Object],● Involved in the student chapters of CPRS and IABC,[object Object],● Gaining a head start in the field by having an online presence ,[object Object],   and engaging in social media,[object Object],● Graduate August 2010, start internship Sept 2010,[object Object]
Key Messages,[object Object],FINAL DESTINATION:,[object Object],● Have an online presence that reflects my 	  	   personal brand, the Manitoba Babe,[object Object],	● Being a “tour guide” for the hot 	  	 	   restaurants/nightlife in Toronto with a “Toba” 		   twist ,[object Object],	● Working for a company that can utilize my 		    knowledge and outlook on Toronto from a prairie 	    girl perspective,[object Object],	 ● Spread my politeness and cheerful spirit through 	    Toronto ,[object Object]
Objectives,[object Object],HOW TO GET THERE:,[object Object],● Create  a personal brand devoted to travel and tourism ,[object Object],● Develop an active presence online and position myself in the field of Public Relations,[object Object],● Continue writing and updating my blog to add to the ongoing online dialogue,[object Object]
Personal SWOT Analysis,[object Object],ROAD BLOCKS:,[object Object],● Lack of work experience,[object Object],● Competition in the field,[object Object],● Saturated job market,[object Object],● Increase interest in PR,[object Object],● Global economic situation,[object Object],TOOLSTO OVERCOME:,[object Object],● Writing skills			          ,[object Object],● Outgoing personality			,[object Object],● Unique perspective, being a prairie girl ,[object Object],● Organizational skills,[object Object],● Networking with professionals in PR	,[object Object],● Building an online identity dedicated to travel, tourism and a Manitobans' point of view,[object Object],● Volunteer with influential organizations in Toronto to gain access to all the best events ,[object Object],● Intern at a influential, high profile organization,[object Object]
Position myself as:,[object Object],POSITION MYSELF AS:,[object Object],The Manitoba Babe.  The girl with innovative ideas with a prairie twist.,[object Object],Mantra: plays hard buts works harder! ,[object Object]
WHO I AM…,[object Object],DRIVEN	FASHION DEVOTEE	          WELL  TRAVELLED,[object Object],	CREATIVE                FITNESS ENTHUSIAST                            ,[object Object],PROFESSIONAL				        GO-GETTER,[object Object],				SPORTS FANATIC,[object Object],                   FUN LOVING,[object Object],DEPENDABLE 		ELOQUENT 		PASSOINATE,[object Object],		OPEN-MINDED 		TEAM PLAYER,[object Object],BOOKWORM                                  ADVENTOROUS,[object Object],	EAGER TO SUCCEED 		HARD WORKING,[object Object]
CHANNELS :,[object Object],www.jacquelinegoldstine.blogspot.com,[object Object],www.themanitobababe.com,[object Object],Jacquelinegoldstine@live.ca,[object Object],         @Jacqueg77,[object Object],Jacqueg77,[object Object]
Strategy,[object Object],WHERE TO GO FROM HERE:,[object Object],● Build brand equity by engaging and being visible on the web in order to ,[object Object],    sustain an online presence,[object Object],● Focus on networking and building a reputation within the ,[object Object],    communication world ,[object Object],● Focus on obtaining a high profile internship to gain valuable experience in,[object Object],    in the field of communication,[object Object]
Tactics,[object Object],HOW TO GET THERE:,[object Object],● Becoming involved in various Public Relations groups,[object Object],   including CPRS, IABC,[object Object],● Read at least two blogs of professional PR practioners,[object Object],   each week,[object Object],● Continue to get feedback and advice from ,[object Object],   my mentor on my blog and connectivity,[object Object],● Volunteer twice a month,[object Object],● Create a portfolio of my work,[object Object],● Create a personal video for my blog highlighting my assets,[object Object],● Have business cards made to hand out at networking events ,[object Object]
THE PATH I’VE,[object Object],CHOSEN:,[object Object],Jan-May 2010,[object Object],● Volunteer at least once a month,[object Object], ● Recruit and converse with a mentor,[object Object], ● Network at one CPRS or IABC event a month,[object Object],May-Aug 2010 ,[object Object], ● Build portfolio from work I’ve done  ,[object Object], ● Continue volunteering at least once a month    to improve my resume,[object Object],Aug 2010,[object Object], ● Update resume to include all volunteer     positions,[object Object], ● Finish portfolio and include work from both semesters,[object Object], ● Apply for internships,[object Object],Nov 2010,[object Object], ● Apply for jobs in the field of Public Relations,[object Object]
My Personal Brand Plan	,[object Object],Jacqueline Goldstine,[object Object],JUST THE BEGINNING,[object Object],Jacqueline Goldstine,[object Object],The Manitoba Babe,[object Object]

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My Personal Brand Plan, revised

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