Jackie Vetrano discusses her experience creating a podcast for Skidmore College as part of her duties as Social Media Coordinator. The podcast was created to raise brand awareness of the college and showcase student, alumni, faculty, and staff successes. Vetrano outlines the steps taken to launch the podcast, including researching other college podcasts, developing a bi-weekly schedule and episode themes, securing hosts and guests, recording and editing equipment and software, submitting the podcast to directories, and methods of promotion. Over 5000 downloads have been achieved to date across multiple platforms.
Unlocking Passive Income: The Power of Affiliate Marketing
Other Duties as Assigned: Creating a Podcast
1. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#MCS2
2. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#MCS2
3. ▪ Hired in December 2015
▪ Maintain social media accounts
▪ Work as part of the marketing team
▪ Within six months:
▪ Content writing for the web to fill a retirement hole
▪ Quick-and-dirty graphic designer
▪ Mascot
Hello, world!
WELCOME
5. ▪ Hired in December 2015
▪ Maintain social media accounts
▪ Work as part of the marketing team
▪ Within six months:
▪ Content writing for the web to fill a retirement hole
▪ Quick-and-dirty graphic designer
▪ Mascot
▪ Podcast co-host, co-producer, and audio engineer
Hello, world!
WELCOME
11. ❑ Goal (“why?”)
❑ Name/brand
❑ Schedule and episode ideas
❑ Host(s)
❑ Recording space and equipment
❑ Online hosting
❑ Buy in
CHECKLIST
12. How to get started
Close your eyes, and leap.
#MCS2
13. ▪ Albion College: Town & Gown
▪ Alumni focus; “what did you like about Albion?”
▪ Where are they now
▪ Liberal Arts highlight
▪ Find it: campus.albion.edu/podcasts
▪ The College at Brockport: Winging It
▪ Student run
▪ Campus life, student life
▪ Find it: soundcloud.com/the-college-at-brockport
Step 1: Do some research
GET STARTED
14. ▪ Sequential
▪ Missing Richard Simmons
▪ S-Town
▪ Serial
▪ Episodic
▪ Invisibilia
▪ Wait, Wait, Don’t Tell Me!
▪ Reply All
Step 2: Pick a style
GET STARTED
15. ▪ Admissions Confidential
▪ Prospective student focus
▪ Consider application process, give tips
▪ Chat with Tour Guides
▪ Faculty Lecture Series
▪ Alumni Highlights
▪ “Where are they now?”
▪ Support Career Development Center and Alumni Relations initiatives
▪ Miscellaneous/Grab-bag
Step 3: Make a plan
GET STARTED
16. ▪ Admissions Confidential
▪ Prospective student focus
▪ Consider application process, give tips
▪ Chat with Tour Guides
▪ Faculty Lecture Series
▪ Alumni Highlights
▪ “Where are they now?”
▪ Support Career Development Center and Alumni Relations initiatives
▪ Miscellaneous/Grab-bag
Step 3: Make a plan
GET STARTED
17. ▪ Opted for a bi-weekly schedule instead
▪ Episode “themes”
▪ Didn’t want to force a theme because of a week
▪ Allows flexibility in content and scheduling
▪ Continue to use as guidelines and idea-generators
Step 3a: Make a REALISTIC plan
GET STARTED
19. ▪ Choose a name that’s more exciting than “Skidmore College Podcast”
▪ Find a balance between specificity and room to grow
▪ Develop a description and icon to be used
Name and iconography
NEXT STEPS
20. ▪ Podcast host becomes the voice of the institution
▪ Student(s)
▪ Faculty/Staff
▪ President
▪ Rotating based on topic
▪ How to host your podcast
▪ Produce an RSS Feed
▪ Soundcloud, Blubrry, PodBean, Libsyn
Hosts (both kinds)
NEXT STEPS
22. ▪ Don’t assume your guest has heard of the podcast
▪ Explain your intention and why you are reaching out
▪ Some may not be interested or wary
▪ Provide some questions that you may/will ask
▪ Ensure that you can edit the show (no, it’s not live)
▪ Suggest that they bring someone else along, if it fits
Getting your guest
NEXT STEPS
29. ▪ Intro/outro music – not required
▪ Tap student talent
▪ Edit based on your format
▪ Long form interview? Question and answer based? Casual conversation?
▪ Garage Band, Final Cut, Audition
Editing for dummies
EDITING AND POSTING
30. ▪ Easy
▪ Quickly cut out inappropriate/irrelevant comments and long pauses
▪ Medium
▪ Remove “um,” “uh.” or silences from speech
▪ Hard
▪ Weave in music, “commercials,” or other relevant audio to tell a story
Editing for dummies
EDITING AND POSTING
31. ▪ Shop around for hosting services – some are free, some are not
▪ Soundcloud to Podbean
▪ Switch in February 2017 (about a year later)
▪ Consider goals and provided analytics
Creating an RSS feed
EDITING AND POSTING
32. 1. Create an ID or username
2. Submit RSS feed and:
• Show description
• Show icon
3. Wait for confirmation
Submitting to iTunes, Stitcher, and
Google Play
EDITING AND POSTING
34. ▪ Two seasons down, a million to go!
▪ 29 episodes to date, 20-40 minutes long
▪ Over 5000 downloads
▪ Available on Podbean, iTunes, Google Play and Stitcher
skidmore.edu/podcast
This is Skidmore
ANALYTICS AND RESULTS
35. ▪ What Makes Skidmore Unique?
▪ Interim Vice President of Communications and Marketing and Vice President for Academic Affairs discuss what a liberal
arts education is all about, some interesting information about financial aid, and what makes Skidmore different
▪ The Head Tour Guides
▪ Graduating tour guides kick off the podcast by sharing their Skidmore experience, from first day to senior year.
▪ All-American Basketball Stars
▪ Aldin Medunjanin ’17 and Kelly Donnelly ’18 were both named to the All-American team. They explain what it means to
be an athlete at Skidmore as well as this great honor.
▪ Disorderly Women
▪ Beck Krefting and Louise Sullivan ’18 discuss Krefting’s Disorderly Women course. In the course, Sullivan and her
classmates focused on some of the women who have been characterized by the larger society as unruly, disruptive,
radical, militant, unfeminine-just generally “disorderly.”
Most popular episodes
ANALYTICS AND RESULTS
40. Other means of promotion
PROMOTION
▪ Social media posts
▪ Paid social media advertising: Twitter and LinkedIn
▪ Stickers at campus events
▪ Open house/Admissions
▪ Reunion
▪ Gift for guests as a thank you note
▪ Viewbook
44. ▪ Make a plan
▪ Have a backup plan, something will go wrong.
▪ Collaborate with Media Services and have good equipment
▪ Be authentic, don’t have an agenda
▪ Don’t be afraid to take a break
▪ Just do it!
Note to self
LESSONS LEARNED
45. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#MCS2
Notas do Editor
Talk about how it was just a shiny thing. We wanted to be there, but we were hypocritically doing it just because WE WANT TO.
Discuss our ideas. Follow 1-3 students around all semester? Get lectures from classes?
Think about that one professor everyone knows. But, then it becomes THEIR other duties as assigned. TWEET: https://www.weeditpodcasts.com/8-top-podcast-hosting-companies/
Think about that one professor everyone knows. But, then it becomes THEIR other duties as assigned. TWEET: https://www.weeditpodcasts.com/8-top-podcast-hosting-companies/
First used one snowball mic in the middle with everyone around it. Not clear, fuzzy, quiet and loud. All over the place.
First used one snowball mic in the middle with everyone around it. Not clear, fuzzy, quiet and loud. All over the place.
You can make this as high/low quality as you want. Don’t need a lot of skill to edit on garage band
You can make this as high/low quality as you want. Don’t need a lot of skill to edit on garage band
Social media posting on channels, esp. Twitter and LinkedIn. Facebook shares stories that are relevant for audience