Nalgene Creative Campaign Pitch
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For a Campaign Management and Planning course at RIT, our class was broken up into four individual teams. Each team became their own creative advertising agency and we were tasked to create a full creative campaign pitch for Nalgene Water bottles. Each team then presented to Nalgene's Chief Marketing Officer. The following presentation is my agency's pitch to Nalgene.
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Nalgene Creative Campaign Pitch
- 1. for
- 2. Strategy Water bottles are a staple in college life. They are the container that connects each area of students lives. From classes to shopping to partying, water bottles are always with them. Now is the time for Nalgene.
- 3. Target Demographic: Millennials College Students • Ages: 18-22 • Education: working towards a 2-4 year degree • HHI: <$18K • Live in on-campus housing, metropolitan apartments or at home with family in the suburbs
- 4. Psychographics Connected • 33% are more likely to favor brands with FB pages or mobile websites (vs. 17% of non- millennials) • Millennials are most trusting of friends opinions and other consumers, they seek validation from their peers on purchases *Scarborough 2015
- 5. Media Consumption Facebook - 89% Pinterest - 38% Twitter - 26% Instagram - 17% *Scarborough 2015
- 7. Industry
- 8. C A M P A I G N C R E A T I V E
- 9. Tactics “Now Is The Time” Campaign • Print ads and video for commercial use and social media Social Media • Trending hashtag “#NowIsTheTime” • Encouraging customers to share their Nalgene bottles • Content Marketing focus Guerilla Marketing • Water dispensers on campus
- 11. Print Advertisements To be published in Reporter Magazine’s February, March and April Issues
- 12. Print Advertisements To be published in Reporter Magazine’s February, March and April Issues
- 13. Print Advertisements To be published in Reporter Magazine’s February, March and April Issues
- 14. Social Media Show college students using their Nalgene water bottles in new ways. Inspire other students to follow. Encourage engagement with the use of the hashtag #NowIsTheTime. Now is the time for Nalgene.
- 15. Take Home Cards
- 16. Facebook
- 17. Twitter
- 18. Instagram
- 20. Snapchat World Water Day is Tuesday, March 22nd • Geo-Filter for college campuses on World Water Day 2016
- 22. T H A N K Y O U