This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion strategies during their campaign.

1. Presented by: Chelbi Jackson Marketing 345-Massey

2. History 1967- Vogue Magazine,“Can Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich Evelyn Lauder brought article to Estée’s attention 1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue

3. Promotional Strategies Social Networking Facebook Twitter Blogs Sales Promotions Free Testers Free Makeovers Clinique Bonuses Online Discounts Traditional Strategies Magazines TV Ads Internet Billboards

5. Teamed up with Teen Vogue

7. Enter information into Clinique computer Waiting lounge Free make-over/hair style Photo shoot Free sample products

8. Top 25 Top 3 flown to New York Professional photo shoot with Teen Vogue The winners will also be awarded a coveted Teen Vogue externship Year's supply of Clinique products

9. Success?? YES! Gather participants information Great PR for Clinique Top 25 Contestants’ campaigns Another magazine opportunity

11. Image Bibliography Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg Clinique Fresh Faces- http://cliniquefreshfaces.com/ History- http://en.wikipedia.org/wiki/Clinique Clinique Face Wash Ad- http://www.julesavenuedesign.com/Clinique_Ad.jpg

12. Bibliography Clinique.com CliniqueFreshFaces.com Article- http://cosmetics.einnews.com/article.php?nid=256