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CHAPTER I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Banks have a major role in the economy of any nation. Most people know that
investing in a bank is a good institution to place our money to secure for the future. They
are engaged in the investment to have a bright future for their families and for themselves.
Today, we can see that in banking industry there’s a big competition. Banks come up
with several products that give them many choices in choosing the best for their clients.
Investment banking has played in generating economic growth, creating employment and
reducing poverty levels all over the world. It has a major role to play as the global economy
returns to reasonable growth.
As we all know, banking industry encouraged financial relationships with customers
of all sizes to supply financial products and services that arouse economic growth.
Mejorada (2009) stated that there are increasing number of people who work to achieve
financial security and stability by means of either putting up business or engaging in other
income generating activities aside from their current employment.
Banking industry provides products such as saving accounts, time deposit, checking
accounts and real estate/ mortgage loans that help the clients to provide what they need in
the future. As the banking industry becomes globalized and liberalized, clients anywhere
in the world will soon expect the same world class service from any bank or financial
institution offering the same products.
Many of young people are not fully aware or informed in the said products particularly
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non-business students. They are not well-informed about the features and different benefits
of banking products. The researchers came up with the idea on testing the awareness of
students about them.
Sacred Heart College, Lucena City is one of the academic institutions in Quezon that
provides knowledge toward banking opportunities particularly in the business course.
Surely, the business students are capable in answering questions related to banking industry.
But this time, the researchers will be focusing on other students to test their awareness and
knowledge in investing at the banks.
In the light of these realities and with the aim of contributing valuable information, the
researchers found it essential to determine the level of awareness of selectednon-BSBA
HED students on banking products.
This study will be able to make the selected college students value the importance of
saving money and what kind of banking products would truly benefit them. Also for them
to realize that even they are not business students, they should be aware in investing
activities.
STATEMENT OF THE PROBLEM
The study would like to determine the level of awareness of selected non-BSBA HED
students on banking products: basis for decision making. Specifically, the researchers
sought to answer the following questions:
1. What is the demographic profile of the respondents in terms of:
A. Age
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B. Gender
C. Course
D. Year Level
2. What is the level of awareness of selected non-BSBA HED students on banking
products in terms of:
A. Savings Account
B. Time Deposit
C. Checking Account
D. Real Estate/Mortgage Loans
3. How may the level of agreement of selected non-BSBA HED students on banking
products affect their decision making?
4. Is there a significant difference between the level of awareness of selected non-
BSBA HED students on banking products when they are classified according to
their demographic profile?
HYPOTHESIS
There is no significant difference between the level of awareness of selected non-
BSBA HED students on banking products when they are grouped according to their
demographic profile.
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CONCEPTUAL FRAMEWORK
Input Process
Output
The paradigm shows the framework that guided the researchers in conducting the study.
The study made use of the input-process-output method wherein the input includes age,
gender, course, year level, level of awareness of selected non-BSBA HED students on
Demographic profile of the
responded in level of:
 Age
 Gender
 Course
 Year Level
Level of Awareness and
Agreement of Selected Non-
BSBA HED Students on
Banking Products in terms
of:
A. Savings Account
B. Time Deposit
C. Checking Accounts
D. Real Estate / Mortgage
Loan
Seminar containing information about
banking products and basis on decision
making
 Analysis of level of
Awareness of Selected Non-
BSBA HED Students on
Banking Products
 Analysis of level of
agreement of selected non-
BSBA HED students on
banking products affect their
decision making
 Analysis of Significant
Difference between the
level of Awareness when
they are group according to
their Demographic profile
Figure 1. Level of Awareness of Selected Non-
BSBA HED Students on Banking Products: Basis
for Decision Making
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banking products and their decision making. The process is the analysis of level of
awareness and agreement of selected Non-BSBA HED Students on banking products and
the significant difference between the level of awareness when they are classified according
to their demographic profile. The output is seminar containing information about banking
products and basis for decision making. The respondents will have a knowledgeable and
wise decision making in the choice of banking products.
SCOPEAND LIMITATIONS
This study focused on “Level of Awareness of Selected Non-BSBA HED Students on
Banking Products: Basis for Decision Making”. Among non-BSBA HED students, we
included Accountancy students due to the reason that they are focusing more on keeping
the records rather than engaging with different banking products. Primary data were
gathered from the answers of the respondents who provided responses to the questionnaires
distributed by the researchers. Secondary data were gathered from books, journals,
newspapers and electronic resources. The study covered the second semester and summer
term of school year 2014-2015.
SIGNIFICANCE OF THE STUDY
The researchers wanted to share the importance of their study to other people, to whom
they feel would also benefit from this study such as:
School Administrators
It will help them to know the point of view of the college students from different terms
of banking products and how they manage their financial resources.
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Business Administration Faculty
It will provide them information about different products provided by bank that will
serve as reliable source throughout their lessons and may enhance the lessons.
College Students
It will provide them the knowledge and understanding towards by banking products
particularly, non-business administration students. It may help them in choosing the suited
banking products for them.
Present Researchers
This will serve as a reliable source of information that may use in enlightening topics
related to their study. This can serve as a resource material on what the banks can provide.
This can also serve as a venue in applying the knowledge in Business subjects.
Future Researchers
This can serve as a guide for them to learn and broaden their knowledge in the field of
managing money effectively.
DEFINITION OF TERMS
The following terms were operationally defined for the purpose of easy understanding
by the readers.
Banking industry- is a dynamic and significant component to individuals, corporates,
small and medium businesses, national and global, economic, socio and financial well-
being.
Banking products- a deposit account, savings account, certificated of deposit or other
deposit instrument issued by a bank.
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Checking Account-is a bank account that allows easy access to the funds. It is the account
that you will use to pay your bills and make most of your financial transactions.
Decision Making – is the thought process of selecting a logical choice from the
available options.
Expected return- is a tool used to determine whether or not an investment has a positive
or negative average net outcome - it is not a hard and fast figure of profit or loss.
Interest rate – The amount charged, expressed as a percentage of principal, by a lender to
a borrower for the use of assets.
Investing- expend money with the expectation of achieving a profit or material result by
putting it into financial schemes, shares, or property, or by using it to develop a commercial
venture.
Investment return – it is a performance measure used to evaluate the efficiency of an
investment or to compare the efficiency of a number of different investments.
Real Estate/ Mortgage Loan- Land plus anything permanently fixed to it, including
buildings, sheds and other items attached to the structure.
Savings account- a bank account on which interest is paid, traditionally one for which a
bankbook is used to record deposits, withdrawals, and interest payments.
Time Deposit- A savings account or certificate of deposit (CD) held for a fixed-term, with
the understanding that the depositor can make a withdrawal only by giving notice.
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CHAPTER II
REVIEW OF RELATED LITERATE AND STUDIES
This chapter presents the foreign and local literature and studies related to current
research. The researchers refer to all possible sources of information relevant to the present
undertaking substantial to this presentation.
The first part is discussion of related literature lifted from various sources like books,
internet, periodicals and other materials that are related to the present study. The second
part presents the findings of studies already taken which have direct bearing on the study.
The last part is the evaluation of the quality and findings of the research.
RelatedLiterature
Mejorada (2009) stated that there are an increasing number of people who work
to achieve financial security and stability by means of either putting up business or
engaging in other income generating activities aside from their current employment.
Levitt (2012) cited that banking has played in generating economic growth, creating
employment and reducing poverty levels all over the world. Banking still has a major role
to play as the global economy returns to reasonable growth in the next two to three years.
Bunye (2011) stated that bank savings accounts have traditionally been one of the
simplest and most convenient ways to save. These accounts typically have the lowest
minimum deposit requirements and the fewest withdrawal restrictions. But they often pay
the lowest interest rates of any of the savings alternatives. However, when banks are
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competing for your deposits, they may offer substantially higher interest or other benefits
for opening a savings account. Houston (2013) stated that time deposit is an interest-
bearing bank deposit that has a specified date of maturity. Checking account is very liquid,
and can be withdrawn using checks, automated cash machines and electronic debits, among
other methods. It include business accounts, student accounts and joint accounts along with
many other types of accounts which offer similar features. Checking accounts are offered
by most banking institutions for a minimal fee or no fee at all. Real estate is a special
instance of real property, which is real estate – land and buildings – plus the rights of use
and enjoyment that come with the land and its improvements.
Reilly et.al (2012) said that when current income exceeds current consumption desires,
people tend to save the excess. They can give up the immediate possession of these savings
for a future larger amount of money that will be available for future consumption. This
trade off of present consumption for a higher level of future consumption is the reason for
saving. And to make savings increase over time is to engage on investment.
Mejorada (2009) discussed that investment decisions should not be based on
emotions or sentiments. In some cases an investor buys a particular item of investment just
because everybody is buying the same. Then, there are also investors who “fall in love”
with their investments so that they are unable to sell to take advantage of the rise in prices.
Investment based on emotions or sentiments provide greater opportunities for the other
investors who make rational investors.
According to Caldwell (2013) to her article entitled ‘‘Money in your 20s Expert’’
if you have that much money, you are likely better off to put the majority into a savings
account or another type of investment tool. Your checking account should really only hold
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the money that you need for your daily transactions during the month. Though some banks
do offer interest bearing checking accounts, the rates are usually lower than a savings
account.
Banzon (2010) said that real estate is and has always been the greatest wealth
builder in history that has been proven many times, and is presented in a number of
international bestsellers on the subject of investments. Unlike usual “paper” investments,
real estate is not subject to fluctuations common to stock or bond markets. “Real estate
investments are considered the ultimate security and a solid base for increasing wealth
because property values appreciate over time.”
Tan (2013) entitled “2 Things You Need to Know about Time Deposit” said that Time
deposits also earn higher interest rates compared to savings and checking accounts,
depending on the amount placed and term. The higher they are, the higher are interest rates.
Cornwell (2011) clarified that banking industry is a dynamic and significant
component to individuals, corporates, small and medium businesses, national and global,
economic, socio and financial well-being. This industry cultivates financial relationships
with customers of all sizes to supply financial products and services that stimulate
economic growth, and act as a catalyst to national and global economics. The industry
players produce a variety of services from savings accounts to home and business loans
and mortgages, and from fund mobilization to handling global mergers and acquisitions.
Abercombie explained that decision making is the thought process of selecting
a logical choice from the available options. When trying to make a good decision,
a person must weigh the positives and negatives of each option, and consider all the
alternatives. For effective personal decision making in terms on investment, a person must
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be knowledgeable about investment world so you could determine which investment tool
is profited for you.
Colayco (2010) explained that earning and saving money is prerequisites, not a
guarantee, to achieving financial comfort. It is prudent and correct investing that will
ensure your financial independence. Investors however should not be obsessed only on the
kind of returns they can generate from the investment, but also be aware of the risks that
go with it. “Almost 90% of investors focus on returns and not on risks, not knowing that
risks are by and large controllable and returns are not.
Brown, et al. (2012) said that we must understand the risk factors that affect the
required rates of return and include them in your assessment of investment opportunities.
Because the required returns on all investments change over time and because large
differences separate individual investment, you need to be aware of the several components
that determine the required rate of return, starting with the risk-free rate.
RelatedStudies
Kumar(2013) entitled “A Study on Investment Pattern and Awareness of Salaried
Class Investors in Coimbatore District”, claimed that the sense of awareness of an investor
towards savings is created modified and shaped up by various external sources. The print
and electronic media such as the dailies, weeklies, television, radio etc., and personal
contact with friends, relatives, investment consultants etc, contribute a lot in creating
awareness among investors. As the awareness of investors is considered to be indispensable
while studying one’s savings pattern, an attempt was made to measure the awareness level
of investors. Awareness is an abstract concept and hence it cannot be measured directly in
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quantifiable terms. Moreover, there is no fixed or readymade method available to measure
it but the awareness can be indirectly measured.
Madhukarrao(2011) entitled “A study of Investment Awareness Among the
College Teachers in Latur District” said that Financial Management is not about earning a
lot of money but it point outs that we should be very careful while spending, saving or
investing it for the future.
According to Chua et.al (2009) entitled “Level of Awareness of the Major Students
on the Financial Investment Instrument Offered by Banks and the Degree of Risk Involved”
claimed that there are different types of financial investment includes shares, other equity
investment and bonds are the financial assets that are expected to provide income or
positive future cash flows and may increase in value giving the investor capital gains.
Espiritu, et al(2011) entitled “The Level of Awareness of Selected Sacred Heart
College Personnel on Investment Portfolio: Basis for Strengthening Financial Leverage”,
confirmed that investing is one way to make our life stable and reach or income goal. If we
don’t recognize the benefits of investment, we will miss a chance to have a life that is
wealth lifted and financially stable. In addition, we should instill awareness of the different
opportunities available even with meager resources.
Synthesis of the Review of RelatedLiterature and Studies
The related literature shows the reasons why it is good to engage in banking products.
It also discussed why it is good to save in a bank and their respective products and how
investors come up with the idea of saving and their decision about it.
13
Investors found that it is convenient to save in different institutions that will generate
their income and to secure money for future use. When it comes to saving that includes
decision-making. Whether investor are going to save or not. What kind of banking products
are they going to engage with? In deciding, future investors must be knowledgeable in the
banking world so that they could choose the best product for them. It should not be based
on emotions. Every investors must be rational in saving.
Banking industry is a major choice in lending your money. Although interest rates are
low it is much better. It cultivates financial relationships with customers of all sizes to
supply financial products.
The related studies came from different foreign and local research studies that tackle
the importance of having enough awareness to different kinds of products offered by banks.
It also said that banking awareness is not just about earning a lot of money but it point outs
that we should be very careful while spending, saving or investing it for the future. Being
aware knows the existence and characteristics of a risky asset and have the same
information on the probability distribution of the return. The print and electronic media
such as the dailies, weeklies, television, radio etc., and personal contact with friends,
relatives, investment consultants etc, contribute a lot in creating awareness among
investors.
There are different types of financial investment includes shares, other equity
investment, banking products and bonds are the financial assets that are expected to provide
income or positive future cash flows and may increase in value giving the investor capital
gains. That made investing as one way to make our life stable and reach our income goal.
If we don’t recognize the benefits of different tools, we will miss a chance to have a life
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that is wealth lifted and financially stable. And so, we really do need to have awareness
towards the different kinds of banking products, so that we will be easy for us to choose
for what is best for us to deal with.
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CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the technique and the procedures that were used to gather
relevant information regarding the problem that manifested by the researchers. The
contents of this chapter are research design, research locale, research population and
samples, research instrumentation, data gathering procedure and statistical treatment of
data.
ResearchDesign
The researchers used descriptive method of research. This study is used to distinguish
the demographic profile of students about their age, sex and course, to recognize the
students’ level of awareness regarding investment opportunities offered by bank in terms
of investment tools, their level of agreement on it that affects their decision making and to
know the significant difference between the levels of awareness of respondents according
to their profile.
ResearchLocale
The research was conducted in Sacred Heart College Lucena City wherein various
courses are offered such as BSBA, BSCS, BSA, BSED, BEED, BSN, BSSW,
BSPHARMA, BSP and ABCOMM. The researchers have chosen SHC students to be their
respondents for them to assess the level of their awareness regarding banking products. The
respondents are college students particularly non-BSBA. SHC is the oldest catholic
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institution in Quezon Province. It is accredited by the Philippine Accrediting Association
of School and University (PAASCU), located at 1 Merchan Street, Lucena City. It offers
quality education to students and provides knowledge toward investment opportunities
particularly in the business course. Also, the researchers believe that the students in SHC
are capable in engaging in banking activity at their young age.
ResearchPopulation and Sample
Selected college students of SHC particularly non-BSBA students served as the
respondents of the study to determine their level of awareness on investment opportunities
offered by banking industry. The researcher used Stratified Random Sampling Technique
in considering the total number of non-BSBA HED students of 919 for the second semester,
AY 2014-2015.
In determining the sample size, the following Slovin’s formula was used:
𝑛 =
𝑁
1 + 𝑁𝑒2
𝑛 =
919
1 + 919(.052)
𝑛 =
919
3.2975
𝑛 = 279
Where:
n is the sample size
N is the total population
e is the margin of error
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Table 1
Distribution of respondents according to course and year level
There were a total of 279 respondents who met the set criteria for the stratified
random sampling. There were 15 respondents from Pharmacy, 20 from AB
Communication, 20 from Nursing, 30 from Elementary Education, 34 from Computer
Science, 35 from Social Work, 37 from Psychology, 41 from Accountancy and 47 from
Secondary Education.
Course Number of
Respondents
Number of respondents
per year level (n÷4)
Pharmacy (49/919*279) 15 15
AB Communication
(65/919*279)
20 5
Nursing (67/919*279) 20 5
Elementary Education
(99/919*279)
30 7.5 or 8
Computer Science
(113/919*279)
34 8.5 or 9
Social Work (115/919*279) 35 8.75 or 9
Psychology (122/919*279) 37 9.25 or 9
Accountancy (135/919*279) 41 10.25 or 10
Secondary Education
(154/919*279)
47 11.75 or 12
Total 279
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ResearchInstrumentation
The researchers prepared a questionnaire as the data gathering tools. The survey served
as the source of the data for the relevant information. The questionnaire was done in
consultation with the thesis adviser prior to its approval. The items in the questionnaire
were formulated based on the related literature and studies gathered from the reading of
various resources such as books, undergraduate thesis, internet and pamphlets.
The questionnaire was composed of three parts. The first part includes the
demographic profile of respondents in terms of age, gender, course, and year level.
The second part composed of different products offered by the banks and the
respondents’ awareness towards it.
The last part is about the level of agreement of selected non-BSBA HED students on
banking products that affects their decision making.
Data Gathering Procedure
After determining the sample size of respondents in which 279 as the total. The
researchers consulted their thesis adviser and some professor prior to its approval. They
sought permission from the Dean of College of Nursing and Pharmacy, Dean of College of
Accountancy and Computer Science, Dean of College of Education, Psychology and
Liberal Arts, and Dean of College of Social Work, by way of letter informing that this
study will be conducted before and during final exams until signing of clearance. The
copies of questionnaires will be distributed personally by the researchers to the
respondents.
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Statistical Treatment of Data
The researchers used the statistical tools to a set of data which facilitated appropriate
analysis and interpretation. Frequency-percentage distribution and weighted average mean
were used by the researchers to analyze and interpret the data in determining the level of
awareness of selected non-BSBA HED students on banking products and their level of
agreement that affects their decision making.
A. Frequency- Percentage Distribution
To compute for the distribution of the demographic profile of the respondents, the
frequency count and percentage distribution was used. The formula is:
𝑛 =
𝑓
𝑛
x 100
Where:
P-is the simple percentage
f - is the frequency
n-is the total numbers of the respondents
B. Weighted Arithmetic Mean
Weighted Arithmetic Mean was used in order to analyze the answer given by the
respondents on the level of awareness of selected non-BSBA HED students on banking
products and their level of agreement that affects their decision making.
Below is the formula for the weighted arithmetic mean:
𝑊𝐴𝑀 =
∑𝑓𝑤
𝑛
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Where:
WAM - is weighted arithmetic mean
∑fw- is the sum of the product of the frequency and weight
n - is the total number of responses per item
Range:
Problem 2. Level of awareness of selected non-BSBA HED students on banking
products.
Descriptive scale with continuum Rating Verbal Description
4 3.26-4.00 Highly aware
3 2.51-3.25 Aware
2 1.76-2.50 Less aware `
1 1.00-1.75 Unaware
Problem 3. Level of agreement of selected non-BSBA HED students on banking
products that affect their personal decision making.
Descriptive scale with continuum Rating Verbal Description
4 3.26-4.00 Strongly agree
3 2.51-3.25 Agree
2 1.76-2.50 Disagree
1 1.00-1.75 Strongly Disagree
Problem 4. C. T-Test and ANOVA FORMULA
The T-Test and ANOVA Formula was used to determine the difference on the level of
awareness of the respondents on banking products when they are classified according to
their profile.
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T-Test was used for the Gender:
𝒕 =
𝒙 𝟏 − 𝒙 𝟐
√[
∑(𝒙 𝟏− 𝒙 𝟏) 𝟐
+ ∑(𝒙 𝟐− 𝒙 𝟐 ) 𝟐
𝒏 𝟏+𝒏 𝟐−𝟐
][
𝟏
𝒏 𝟏
+
𝟏
𝒏 𝟐
]
Where:
X1is mean of the first sample
X2is mean of the second map
S1is standard deviation of first sample
S2is standard deviation of second sample
n1 is number of items in first sample
n2 is number of items in second sample
ANOVA Formula was used for the age, course and year level:
SS bet =
∑(∑𝐱𝐀𝐢) 𝟐
𝑵𝑨𝑰
-
(∑𝐱𝐢)𝟐
𝑵
SS tot = ∑x𝟏 𝟐
-
(∑𝐱𝐢)𝟐𝐬
𝑵
SS wit= SStot–SS bet
Where:
SS= sum of squares
SS bet = bet group’s sum of squares
SS wit = within group’s sum of squares
SS tot = total sum of the squares
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CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents the analysis and interpretation of data gathered to make this
chapter more scientific, the researchers followed the sequence of the questionnaire used in
this study. The data were gathered from the respondents of selected HED non-BSBA
students of Sacred Heart College in school year 2014-2015.
Part I – Demographic profile of the respondents
Part II – Level of awareness of selected HED non-BSBA students on banking products
Part III - Level of Agreement of the respondents on banking products as basis for their
decision making
Part IV –Significant difference between the levels of awareness of respondents when they
are classified according to their profile.
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Part I – Demographic profile of the respondents:
Table 2
Frequency – Percentage Distribution of the Respondents
According to Age
Age Frequency Percentage (%)
15-17 61 21.86
18-20 206 73.84
21-23 12 4.3
Total 279 100
Figure 2
Frequency – Percentage Distribution of the Respondents
According to Age
The figure 2 shows the distribution of the respondents when they are classified
according to their age. The graph revealed that 73.84% of the respondents were belongs to
18-20 years old, followed by 21.86% which belongs to 15-17 years old and 4.3% which
belongs to 21-23 years old. It could be interpreted that the responses given by the
respondents were came from middle age.
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Most college students are between 18 – 20 years old because 2nd and 3rd year
students fall in this age. While some 1st and 4th year are still on this age.
According to Becker, if you are young, it is not very important to put in a lot of
money for investment if you have very long term goal such as retirement. On the other
extreme, if you are middle aged and thinking about retirement, but you are just starting to
save for retirement, you should invest the maximum amount you can afford so you can live
comfortably when you retire. You should also put your money in a relatively safe
investment, so there is very little risk of losing much of it by the time you retire.
Table 3
Frequency – Percentage Distribution of Respondents
According to Gender
Sex Frequency Percentage (%)
Female 224 80.29
Male 55 19.71
Total 279 100
Figure 3
Frequency – Percentage Distribution of Respondents
According to Gender
The figure 3 shows the distribution of respondents when they are classified according
to their sex. The graph revealed that 229 or 80.29% of the respondents were female and 55
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or 19.71% were male. It could be intepreted that majority of the responses to the
questionnaire were came from female respondents.
Most of the respondents are dominated by female because based on the statistics of the
school and even here in Quezon Province, women have greater population than men.
Another reason is the courses that being offered in school are somehow related to the
woman’s skill and capability these are Nursing, Pharmacy and Education. Also the men are
commonly taking criminology, marine, and engineering in which are not offered by this
institution.
One of the bases in identifying the capabilities of a person is gender. Problems were
unavoidable part of the investment, be it a man or woman owned investment. It is only the
type of problem that differs. According to Liebeman, Simma (2009), understanding of
different strength and styles that different genders bring to the work table could create more
equality for men and women. Man and women use different process in decision making.
Table 4
Frequency-Percentage Distribution of the Respondents
According to Year Level
Year Level Frequency Percentage (%)
First Year 79 28.32
Second Year 67 24.01
Third Year 66 24.01
Fourth Year 67 23.66
Total 279 100
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Figure 4
Frequency-Percentage Distribution of the Respondents
According to Year Level
The figure 4 shows the distribution of the respondents when they are classified
according to their year level. The graph revealed that 66 or 23.66% of the respondents were
third year, 67 or 24.01% of the respondents were second year the same with fourth year,
and 79 or 28.32% were first year. It could be interpreted that the responses given by the
respondents were came from newly college students.
Most of the respondents are 1st year students due to the fact that during opening of
the semester there are a lot of freshmen students in school but due to the unnecessary events
like transferring to another school, population tend to decrease upon reaching next level.
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Table 5
Frequency – Percentage Distribution of the Respondents
According to Course
Courses Frequency(n) Percentage (%)
AB Communication 20 7.1
Accountancy 41 14.
Computer Science 34 12.19
Elementary Education 30 10.75
Secondary Education 47 16.85
Nursing 20 7.1
Pharmacy 15 5.38
Psychology 37 13.26
Social Work 35 12.54
Total 279 100
Figure 5
Frequency – Pecentage Distribution of the Respondents
According to Course
The figure 5 shows the distribution of the respondents when they are classified
according to their course. The graph revealed that 47 or 16.85% of the respondents were
came from Secondary Education, 41 or 14.7% were came from Accountancy, 37 or 13.26%
were came from Psychology, 35 or 12.54% were came fom Social Work, 34 or 12.19%
were came from Computer Science, 30 or 10.75% were came from Elementary Education,
20 or 7.17% were came from AB Communication the same with Nursing and 15 or 5.38%
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were came from Pharmacy. It could be interpreted that the majority of the responses given
by the respondents were from Secondary Education students.
Pharmacy course has the least population due to the reason that it is a new course.
While Secondary Education has the highest respondents due to the fact that teaching is still
in-demand throughout the years and due to the new program called K-12and so the students
prefer this course. But according to the professors of the school, nursing had the highest
population before due to the reason that it was in-demand.
29
Part II
Table 6
Level of Awareness of the Respondents on Banking Products
4 3 2 1 WAM VD
Saving Deposit
I know that Savings account is a bank account
on which interest is paid, traditionally one for
which a bankbook is used to record deposits,
withdrawals, and interest payments.
138 104 20 17 3.30 Aware
I know that the minimum initial deposit is 500. 83 101 78 17 2.90 Aware
I know that the interest rate is 0.25 %. 50 84 105 40 2.52 Aware
Total WAM 2.91 Aware
Time Deposit
I know that Time Deposit is a savings account
or certificate of deposit (CD) held for a fixed-
term, with the understanding that the depositor
can make a withdrawal only by giving notice.
86 122 57 14 3.00 Aware
I know that the minimum initial deposit is 1,
000.
42 102 105 30 2.56 Aware
I know that the interest rate is .250% per 30
days.
25 74 117 63 2.22 Least
Aware
Total WAM 2.59 Aware
Checking Account
I know that Checking Account is a bank
account in which you can use in paying your
bills and make most of your financial
transactions that allow easyaccesstothe funds.
105 100 65 9 3.08 Aware
I know that the minimum initial deposit is Php.
5000.00.
37 95 104 43 2.45 Least
Aware
I know that there is no interest rate. 32 85 106 56 2.33 Least
Aware
Total WAM 2.62 Aware
Real Estate/Mortgage Loan
I know that Real Estate or Mortgage Loan is a
loan acquired from a financial institution to
purchase a home or land.
75 74 86 44 2.65 Aware
I know that in investing Housing loan there are
fixed periods with fixed interest rates.
66 93 93 27 2.71 Aware
I know that there’s repayment penalty on this
loan.
74 80 94 31 2.69 Aware
Total WAM 2.71 Aware
TOTAL GWAM 2.72 Aware
30
Legend:
Table indicates the level of awareness of all selected Non-BSBA HED students on
banking products. The weighted arithmetic mean of 2.72 with a qualitative description of
AWARE reveals that non-BSBA HED students were knowledgeable on Savings
Account(2.91), Time Deposit(3.05), Checking Account(2.50), Real Estate/Mortgage
Loan(2.51) which offered by banks. They were AWARE on what Savings Account (3.30),
Time Deposit (3.00) and Checking Account (3.08) mean, and Real Estate / Mortgage Loan
with a weighted mean of 2.65. They were AWARE on the initial deposit of Savings Account
with a weighted mean of 2.90 and its interest rate with a weighted mean of 2.52. The
respondents were AWARE on initial deposit of Time Deposit with a weighted mean of 2.56
but LEAST AWARE on its interest rate with a weighted mean of 2.22. They were LEAST
AWARE on the initial deposit of Checking Account with a weighted mean of 2.33 and they
were also LEAST AWARE that it has no interest rate with a weighted mean of 2.17. The
non-BSBA HED students were LEAST AWARE that Real estate has fixed periods with
fixed interest rates with a weighted mean of 2.42. But they were AWARE that there’s
repayment penalty on this loan with a weighted mean of 2.70.
According to Caldwell(2013) to her article entitled ‘‘Money in your 20s Expert’’ if
you have that much money, you are likely better off to put the majority into a savings
account or another type of investment tool. Your checking account should really only hold
3.26 - 4.00 Highly Aware
2.51 – 3.25 Aware
1.76 - 2.50 Least Aware
1.00 - 1.75 Unaware
31
the money that you need for your daily transactions during the month. Though some banks
do offer interest bearing checking accounts, the rates are usually lower than a savings
account.
Banzon (2010) said that real estate is and has always been the greatest wealth
builder in history that has been proven many times, and is presented in a number of
international bestsellers on the subject of investments. Unlike usual “paper” investments,
real estate is not subject to fluctuations common to stock or bond markets. “Real estate
investments are considered the ultimate security and a solid base for increasing wealth
because property values appreciate over time.”
Tan (2013) entitled “2 Things You Need to Know about Time Deposit” said that
Time deposits also earn higher interest rates compared to savings and checking accounts,
depending on the amount placed and term. The higher they are, the higher are interest rates.
32
Part III
Table 7
Level of agreement of the respondents on investment tools offered by banking
industry that affects their personal decision making
Savings Account 4 3 2 1 WAM VD
I will look on the performance of the bank
when I am about to invest.
157 100 22 0 3.48 Strongly
Agree
I will not rely on banker’s recommendations
because I will use my own research report to
study, verify its assumptions and make my
own decisions.
91 132 52 4 3.11 Agree
I will put my money in the bank for me to
lessen my spending habits.
108 99 59 13 3.08 Agree
Total WAM 3.22 Agree
Time Deposit
I will look on the interest rate when investing
in a bank.
135 98 44 2 3.31 Strongly
Agree
I will make sure that the money I’ll invest in
a bank is the money that I can afford to lose.
98 87 75 19 2.95 Agree
I will focus more on the return than the risks
involved.
72 110 67 30 2.8 Agree
Total WAM 3.02 Agree
Checking Account
I will choose to have a bank account for me
to have a convenient way in paying my bills.
111 131 25 12 3.22 Agree
I will choose to have an account for me to
have an easy access funds.
108 105 59 7 3.13 Agree
I will avoid risks when investing. 79 124 53 23 2.93 Agree
Total WAM 3.09 Agree
Real Estate/ Mortgage Loan
I will make sure that I understand the terms
and condition before investing on it.
139 101 35 4 3.34 Strongly
Agree
I will check on the longevity and integrity of
the building management or association.
115 101 48 15 3.13 Agree
I will look into the design and construction
guidelines as these will determine whether
my selection will actually accommodate my
needs.
116 103 43 17 3.14 Agree
Total WAM 3.20 Agree
Total GWAM 3.14 Agree
33
Legend:
Table indicates the level of agreement of all selected Non-BSBA HED students on
investment tools offered by banks. The weighted arithmetic mean of 3.14 with a qualitative
description of AGREE reveals that non-BSBA HED students were agree based on their
personal decision making. The respondents are AGREE on Savings Account (3.22), Time
Deposit (3.02), Checking Account (3.09), and Real Estate / Mortgage Loan (3.20) mean.
In Savings account, they were STRONGLY AGREE on “I will look on the
performance of the bank when I am about to invest” with the mean of 3.48 while they were
AGREE in “I will not rely on banker’s recommendation because I will use my own research
report to study, verify its assumptions and make my own decisions” with the mean of 3.11
and “I will put my money in the bank for me to lessen my spending habits” with the mean
of 3.08. In Time Deposit, they were STRONGLY AGREE in “I will look on the interest
rate before investing in a bank” with the mean of 3.31 while in “I will make sure that the
money I’ll invest in a bank is the money that I can afford to lose” and “I will focus more
on the return that the risks involved” they were AGREE with the mean of 2.95 and 2.80.
In Checking Account, they were all AGREE with the means of 3.22, 3.13 and 2.93. In Real
Estate/ Mortgage Loan, they were STRONGLY AGREE in “I will make sure that I
understand the terms and condition before investing on it” with the mean of 3.34 while in
3.26 - 4.00 Strongly Agree
2.51 – 3.25 Agree
1.76 - 2.50 Disagree
1.00 - 1.75 Strongly Disagree
34
“I will check on the longevity and integrity of the building management or association”
and “I will look into the design and construction guidelines as these will determine whether
my selection will actually accommodate my needs” with the means of 3.13 and 3.14 they
were AGREE.
Colayco (2010) explained that earning and saving money is prerequisites, not a
guarantee, to achieving financial comfort. It is prudent and correct investing that will
ensure your financial independence. Investors however should not be obsessed only on
the kind of returns they can generate from the investment, but also be aware of the risks
that go with it. “Almost 90% of investors focus on returns and not on risks, not knowing
that risks are by and large controllable and returns are not.
Kumar(2013) entitled “A Study on Investment Pattern and Awareness of Salaried
Class Investors in Coimbatore District”, claimed that the sense of awareness of an
investor towards savings is created modified and shaped up by various external sources.
The print and electronic media such as the dailies, weeklies, television, radio etc., and
personal contact with friends, relatives, investment consultants etc, contribute a lot in
creating awareness among investors.
35
Part IV. Significant Difference of the level of awareness of the respondents when they are
grouped according to their demographic profile
Table 8
F-test Results in Finding the Significant Difference between the levels of awareness
of respondents according to their age.
Variable
Compared
df Means Computed
F-value
Critical F-
value
Decision Impression
@ 0.05 level
15 – 17
18 – 20
21 – 23
dfb = 2
dfw = 33
dft = 35
X1 = 2.90
X2 = 2.78
X3 = 2.63
1.868 3.28 Accept Ho Not
significant
Table shows the F-test result in finding significant difference between the levels of
awareness of respondents when grouped according to their age. With the absolute
computed F-value of 1.868 and a critical F-value of 3.28, the researchers accept the null
hypothesis which is not significant at 0.05 level. This means that the level of awareness of
the respondents when grouped according to their age (15 – 17, 18 – 20, and 21 – 23) does
not vary significantly.
Table 9
T-test Results in Finding the Significant Difference between the levels of awareness
of respondents according to their gender.
Variable
Compared
df Means Computed
T-value
Critical T-
value
Decision Impression
@ 0.05
level
Male and
Female
22 X1 =
2.79
X2 =
2.71
0.56 2.074 Accept Ho Not
Significant
36
Table shows the T-test result in finding significant difference between the levels of
awareness of respondents when grouped according to their sex. With the absolute
computed value T-value of 0.56 and a critical T-value of 2.074, the researchers accept the
null hypothesis which is not significant at 0.05 level. This means that the level of awareness
of respondents when grouped according to their sex (male and female) does not vary
significantly.
Table 10
F-Test Results in Finding the Significant Difference between the levels of awareness
of respondents according to their year level.
Variable
Compared
df Means Computed
F-value
Critical F-
value
Decision Impression
@ 0.05
level
1st
Year
2nd
Year
3rd
Year
4th
Year
dfb = 3
dfw = 44
dft = 47
2.77
2.99
2.65
2.55
3.671 2.83 Reject Ho Significant
Table shows the F-test result in finding significant difference between the levels of
awareness of respondents when grouped according to their year level. With the absolute
computed F-value of 3.671 and a critical F-value of 2.83, the researchers reject the null
hypothesis which is significant at 0.05 level. This means that the level of awareness of the
respondents when grouped according to their year level (1st, 2nd, 3rd and 4th year) vary
significantly.
37
Table 11
F-test Results in Finding the Significant Difference between the levels of awareness
of respondents according to their course.
Variable
Compared
df Means Compute
d F-value
Critical
F-value
Decisio
n
Impression @
0.05 level
Accountancy
AB
Communication
Computer
Science
Elementary
Education
Secondary
Education
Nursing
Pharmacy
Psychology
Social Work
dfb = 8
dfw = 99
dft =
107
2.98
3.02
2.86
2.48
2.50
2.82
2.69
2.24
4.771 2.03 Reject
Ho
Significant
Table shows the F-test result in finding significant difference between the levels of
awareness of respondents when grouped according to their course. With the absolute
computed F-value of 4.771 and a critical F-value of 2.03, the researchers reject the null
hypothesis which is significant at 0.05 level. This means that the level of awareness of the
respondents when grouped according to their courses vary significantly.
38
CHAPTER V
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
This chapter presents the summary of findings, conclusion and recommendation
derived from the data about the study entitled “Level of Awareness of Selected Non-BSBA
HED Students on Banking Products: Basis for Decision Making”.
Summary
The study entitled “Level of Awareness of Selected Non-BSBA HED Students on
Banking Products: Basis for Decision Making” was designed to determine the demographic
profile of selected non-BSBA HED students in terms of age, gender, course and year level.
Second is to determine the level of awareness of students on banking products. Third is
their level of agreement on the factors that will affect their decision making before dealing
on banking products. Lastly if there is a significant difference between the level of
awareness of selected non-BSBA HED students on banking products when they are
classified according to their demographic profile.
The study utilized the descriptive method. The study is conducted in Sacred Heart
College and the respondents are college students particularly non-BSBA with the total
average of 279. Stratified Random Sampling was used to facilitate the study. The
researcher used simple percentage method, weighted arithmetic method, T-test and F-test
for analysis and interpretation of data gathered and were presented in graphs and tables.
39
Findings
After analyzing the data gathered from the respondents, the researcher got the following
findings.
1. On the average of respondents there are 279 non-BSBA students, 20 comes from
AB communication, 41 comes from Accountancy, 34 comes from Computer
Science, 30 comes from Elementary Education, 47 comes from Secondary
Education, 20 comes from Nursing, 15 comes from Pharmacy, 37 comes from
Psychology, and 35 comes from Social Work with the total average of 279. When
it comes to Age only 61 respondents who are in between 15-17, 206 who are in the
age of 18-20, and the remaining 12 are in the ages between 21– 23 with the total of
279. Were male is 55 while female is 224 with the total of 279. And lastly when it
comes to year level the total of first year is 79, second year is 67, third year is 66
and fourth year is 67.
2. The total weighted arithmetic mean of 2.72 revealed that most of non-BSBA HED
students were knowledgeable on banking products with a qualitative description of
Aware. Among all the banking products, savings account got the highest WAM,
next is Real Estate/Mortgage Loan, followed by Checking Account and lastly is
Time Deposit.
3. As to the level of agreement of the respondents to the factors that will affect their
decision making before saving on bank, the responses resulted that they are all agree
with a total weighted mean of 3.14. It indicates that they will follow first the factors
before deciding on what banking product they will engage in.
40
4. That there is no significant difference in the level of awareness according to age
and gender but in the level of awareness when grouped according to year level and
course, there is significant differences.
Conclusion
Based on the result of the study the following conclusion were drawn.
1. Majority of Non-BSBA HED Students are come from Secondary Education. Most
of them are female. Majority of them are belong to 18-20 years old. First year
students got the highest number of respondents among all year level.
2. The course of Elementary Education, Nursing, Pharmacy, and Social Work are not
knowledgeable enough about banking products. While, college students that came
from Secondary Education, AB Communication, Computer Science, Accountancy,
and Psychology shows that they are aware about banking products
3. The respondents have differences when it comes to the level of awareness due to
the different fields that they are taking.
4. Non-BSBA HED Students’ awareness on banking products varies when they are
classified according to their course because they were encountering banking
products, specifically those students who came from Accountancy and Computer
Science. Some students who are already aware about banking products because they
already have bank accounts.
Implication Derived From the Study
The researcher identified the different kind of banking products, to help the Non-
BSBA HED Students to determine it before engaging so that they are knowledgeable
41
before dealing with it. The Non- BSBA students were able to express their level of
awareness and their on banking products and it will be served as their basis on making
decisions in terms of saving in bank.
Recommendation:
In the light of the findings and conclusion, the researchers posed these
recommendation:
The student should learn about the different types of banking products, its features, terms
and conditions and other essential facts that they must know. It will be served as their basis
for selection.
That they should look for the factors that will affect their decision making in choosing the
best banking product to deal with.
That even this earlier time, they must know to save, specifically in the safest and most
convenient institution like bank, by prioritizing what they need or want.
For the future researchers they must gather more information and improve this research
study as well. They should have patience in conducting a survey and be more responsible
in accomplishing their tasks. To have a better understanding when it comes in investing.
42
Bibliography
A. Books
Brown, K., & Reilly, F. (2012). Understanding Investment Analysis and Portfolio
Management. C. Engage Learning Asia Pte. Ltd.
Bunye, I. (2011). Central Banking for Every Juan & Maria. Tomir Books.
Colayco, F. (2010). Pisobilities Gabay sa Buhay Pinansyal Pera mo, Palaguin mo!
Colayco Foundation for Education Inc.
Houston, F. (2013). Fundamentals of Financial Management. FINEX Research &
Development Foundation, Inc.
Jones, C. (2011). Investment Analysis and Management. John Wiley and Sun Inc.,.
Mejorada, N. (2009). Investment Management. FINEX Research & Development
Foundation, Inc. .
Pagoso, C. (2010). Money, Credit & Banking. Rex Book Store.
Reilly, F., & Norton, E. (2011). Investments, Fourth Edition. Elm Street Publishing
Services Inc.,.
B. Journals
Invest Now. (2009, May 4). Business World, p. Vol. 22 #1192.
How to invest in the Philippine Stock Market. (2011, February 6). Manila Bulletin, p.
Vol. 458 No. 97.
Banzon, J. (2010, October 28). Federal Land exec cites tips on Smart Property
Investment. Manila Bulletin, pp. Vol. 454 #28 B-8.
Buffet, W. (2009, October 13). Locked and Loaded: Protect your Investment. Manila
43
Bulletin, p. Vol. 23 #78.
So, M. (2011, February 6). Investment Watch: Why It's All About Timing. Manila
Bulletin, pp. Vol. 490 #20, P.C/D6.
Somera, D. (2010, October 5). Investment Risk Formula. Philippine Daily Inquirer, p.
Vol. 25 #299 pB3.
Tiongso, R. (2013, January 24). Where Do I Put My Money. Philippine Daily Inquirer, p.
Vol. 15 # 47 p133.
C. Unpublished Thesis
Kumar (2013, April) “A Study on Investment Pattern and Awareness of Salaried Class
Investors in Coimbatore District”
Madhukarrao(2011, April)“A study of Investment Awareness among the College Teachers
in Latur District”
Nabeta, et al(2012, April)“Investor awareness, perceived risk attitudes, and stock market
Investor behavior”
Chua et.al (2009, March) “Level of Awareness of the Major Students on the Financial
Investment Instrument Offered by Banks and the Degree of Risk Involved”
Espiritu, et al (2011, March “The Level of Awareness of Selected Sacred Heart College
Personnel on Investment Portfolio: Basis for Strengthening Financial Leverage”
D. Electronic Publications
Banking Industry www.investopedia.com
44
Tan Angelina Helen. Imoney. (2013 March 5) 2 Things You Need to know About Time
Deposit.http://www.imoney.ph/articles/what-you-need-to-know-about-time-deposit/
Kennon Joshua, (2012)Investing for BeginnersExpert. http://beginnersinvest.about.com/od/Trust-
Funds/a/What-Is-A-Trust-Fund.htm
Caldwell Mirriam(2013) Money in Your 20s Expert
http://moneyfor20s.about.com/od/managingyouraccounts/a/checking.htm

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Level of awareness of non-BSBA HED Students on Banking Industry: Basis For Decision Making

  • 1. 1 CHAPTER I THE PROBLEM AND ITS BACKGROUND INTRODUCTION Banks have a major role in the economy of any nation. Most people know that investing in a bank is a good institution to place our money to secure for the future. They are engaged in the investment to have a bright future for their families and for themselves. Today, we can see that in banking industry there’s a big competition. Banks come up with several products that give them many choices in choosing the best for their clients. Investment banking has played in generating economic growth, creating employment and reducing poverty levels all over the world. It has a major role to play as the global economy returns to reasonable growth. As we all know, banking industry encouraged financial relationships with customers of all sizes to supply financial products and services that arouse economic growth. Mejorada (2009) stated that there are increasing number of people who work to achieve financial security and stability by means of either putting up business or engaging in other income generating activities aside from their current employment. Banking industry provides products such as saving accounts, time deposit, checking accounts and real estate/ mortgage loans that help the clients to provide what they need in the future. As the banking industry becomes globalized and liberalized, clients anywhere in the world will soon expect the same world class service from any bank or financial institution offering the same products. Many of young people are not fully aware or informed in the said products particularly
  • 2. 2 non-business students. They are not well-informed about the features and different benefits of banking products. The researchers came up with the idea on testing the awareness of students about them. Sacred Heart College, Lucena City is one of the academic institutions in Quezon that provides knowledge toward banking opportunities particularly in the business course. Surely, the business students are capable in answering questions related to banking industry. But this time, the researchers will be focusing on other students to test their awareness and knowledge in investing at the banks. In the light of these realities and with the aim of contributing valuable information, the researchers found it essential to determine the level of awareness of selectednon-BSBA HED students on banking products. This study will be able to make the selected college students value the importance of saving money and what kind of banking products would truly benefit them. Also for them to realize that even they are not business students, they should be aware in investing activities. STATEMENT OF THE PROBLEM The study would like to determine the level of awareness of selected non-BSBA HED students on banking products: basis for decision making. Specifically, the researchers sought to answer the following questions: 1. What is the demographic profile of the respondents in terms of: A. Age
  • 3. 3 B. Gender C. Course D. Year Level 2. What is the level of awareness of selected non-BSBA HED students on banking products in terms of: A. Savings Account B. Time Deposit C. Checking Account D. Real Estate/Mortgage Loans 3. How may the level of agreement of selected non-BSBA HED students on banking products affect their decision making? 4. Is there a significant difference between the level of awareness of selected non- BSBA HED students on banking products when they are classified according to their demographic profile? HYPOTHESIS There is no significant difference between the level of awareness of selected non- BSBA HED students on banking products when they are grouped according to their demographic profile.
  • 4. 4 CONCEPTUAL FRAMEWORK Input Process Output The paradigm shows the framework that guided the researchers in conducting the study. The study made use of the input-process-output method wherein the input includes age, gender, course, year level, level of awareness of selected non-BSBA HED students on Demographic profile of the responded in level of:  Age  Gender  Course  Year Level Level of Awareness and Agreement of Selected Non- BSBA HED Students on Banking Products in terms of: A. Savings Account B. Time Deposit C. Checking Accounts D. Real Estate / Mortgage Loan Seminar containing information about banking products and basis on decision making  Analysis of level of Awareness of Selected Non- BSBA HED Students on Banking Products  Analysis of level of agreement of selected non- BSBA HED students on banking products affect their decision making  Analysis of Significant Difference between the level of Awareness when they are group according to their Demographic profile Figure 1. Level of Awareness of Selected Non- BSBA HED Students on Banking Products: Basis for Decision Making
  • 5. 5 banking products and their decision making. The process is the analysis of level of awareness and agreement of selected Non-BSBA HED Students on banking products and the significant difference between the level of awareness when they are classified according to their demographic profile. The output is seminar containing information about banking products and basis for decision making. The respondents will have a knowledgeable and wise decision making in the choice of banking products. SCOPEAND LIMITATIONS This study focused on “Level of Awareness of Selected Non-BSBA HED Students on Banking Products: Basis for Decision Making”. Among non-BSBA HED students, we included Accountancy students due to the reason that they are focusing more on keeping the records rather than engaging with different banking products. Primary data were gathered from the answers of the respondents who provided responses to the questionnaires distributed by the researchers. Secondary data were gathered from books, journals, newspapers and electronic resources. The study covered the second semester and summer term of school year 2014-2015. SIGNIFICANCE OF THE STUDY The researchers wanted to share the importance of their study to other people, to whom they feel would also benefit from this study such as: School Administrators It will help them to know the point of view of the college students from different terms of banking products and how they manage their financial resources.
  • 6. 6 Business Administration Faculty It will provide them information about different products provided by bank that will serve as reliable source throughout their lessons and may enhance the lessons. College Students It will provide them the knowledge and understanding towards by banking products particularly, non-business administration students. It may help them in choosing the suited banking products for them. Present Researchers This will serve as a reliable source of information that may use in enlightening topics related to their study. This can serve as a resource material on what the banks can provide. This can also serve as a venue in applying the knowledge in Business subjects. Future Researchers This can serve as a guide for them to learn and broaden their knowledge in the field of managing money effectively. DEFINITION OF TERMS The following terms were operationally defined for the purpose of easy understanding by the readers. Banking industry- is a dynamic and significant component to individuals, corporates, small and medium businesses, national and global, economic, socio and financial well- being. Banking products- a deposit account, savings account, certificated of deposit or other deposit instrument issued by a bank.
  • 7. 7 Checking Account-is a bank account that allows easy access to the funds. It is the account that you will use to pay your bills and make most of your financial transactions. Decision Making – is the thought process of selecting a logical choice from the available options. Expected return- is a tool used to determine whether or not an investment has a positive or negative average net outcome - it is not a hard and fast figure of profit or loss. Interest rate – The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets. Investing- expend money with the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property, or by using it to develop a commercial venture. Investment return – it is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Real Estate/ Mortgage Loan- Land plus anything permanently fixed to it, including buildings, sheds and other items attached to the structure. Savings account- a bank account on which interest is paid, traditionally one for which a bankbook is used to record deposits, withdrawals, and interest payments. Time Deposit- A savings account or certificate of deposit (CD) held for a fixed-term, with the understanding that the depositor can make a withdrawal only by giving notice.
  • 8. 8 CHAPTER II REVIEW OF RELATED LITERATE AND STUDIES This chapter presents the foreign and local literature and studies related to current research. The researchers refer to all possible sources of information relevant to the present undertaking substantial to this presentation. The first part is discussion of related literature lifted from various sources like books, internet, periodicals and other materials that are related to the present study. The second part presents the findings of studies already taken which have direct bearing on the study. The last part is the evaluation of the quality and findings of the research. RelatedLiterature Mejorada (2009) stated that there are an increasing number of people who work to achieve financial security and stability by means of either putting up business or engaging in other income generating activities aside from their current employment. Levitt (2012) cited that banking has played in generating economic growth, creating employment and reducing poverty levels all over the world. Banking still has a major role to play as the global economy returns to reasonable growth in the next two to three years. Bunye (2011) stated that bank savings accounts have traditionally been one of the simplest and most convenient ways to save. These accounts typically have the lowest minimum deposit requirements and the fewest withdrawal restrictions. But they often pay the lowest interest rates of any of the savings alternatives. However, when banks are
  • 9. 9 competing for your deposits, they may offer substantially higher interest or other benefits for opening a savings account. Houston (2013) stated that time deposit is an interest- bearing bank deposit that has a specified date of maturity. Checking account is very liquid, and can be withdrawn using checks, automated cash machines and electronic debits, among other methods. It include business accounts, student accounts and joint accounts along with many other types of accounts which offer similar features. Checking accounts are offered by most banking institutions for a minimal fee or no fee at all. Real estate is a special instance of real property, which is real estate – land and buildings – plus the rights of use and enjoyment that come with the land and its improvements. Reilly et.al (2012) said that when current income exceeds current consumption desires, people tend to save the excess. They can give up the immediate possession of these savings for a future larger amount of money that will be available for future consumption. This trade off of present consumption for a higher level of future consumption is the reason for saving. And to make savings increase over time is to engage on investment. Mejorada (2009) discussed that investment decisions should not be based on emotions or sentiments. In some cases an investor buys a particular item of investment just because everybody is buying the same. Then, there are also investors who “fall in love” with their investments so that they are unable to sell to take advantage of the rise in prices. Investment based on emotions or sentiments provide greater opportunities for the other investors who make rational investors. According to Caldwell (2013) to her article entitled ‘‘Money in your 20s Expert’’ if you have that much money, you are likely better off to put the majority into a savings account or another type of investment tool. Your checking account should really only hold
  • 10. 10 the money that you need for your daily transactions during the month. Though some banks do offer interest bearing checking accounts, the rates are usually lower than a savings account. Banzon (2010) said that real estate is and has always been the greatest wealth builder in history that has been proven many times, and is presented in a number of international bestsellers on the subject of investments. Unlike usual “paper” investments, real estate is not subject to fluctuations common to stock or bond markets. “Real estate investments are considered the ultimate security and a solid base for increasing wealth because property values appreciate over time.” Tan (2013) entitled “2 Things You Need to Know about Time Deposit” said that Time deposits also earn higher interest rates compared to savings and checking accounts, depending on the amount placed and term. The higher they are, the higher are interest rates. Cornwell (2011) clarified that banking industry is a dynamic and significant component to individuals, corporates, small and medium businesses, national and global, economic, socio and financial well-being. This industry cultivates financial relationships with customers of all sizes to supply financial products and services that stimulate economic growth, and act as a catalyst to national and global economics. The industry players produce a variety of services from savings accounts to home and business loans and mortgages, and from fund mobilization to handling global mergers and acquisitions. Abercombie explained that decision making is the thought process of selecting a logical choice from the available options. When trying to make a good decision, a person must weigh the positives and negatives of each option, and consider all the alternatives. For effective personal decision making in terms on investment, a person must
  • 11. 11 be knowledgeable about investment world so you could determine which investment tool is profited for you. Colayco (2010) explained that earning and saving money is prerequisites, not a guarantee, to achieving financial comfort. It is prudent and correct investing that will ensure your financial independence. Investors however should not be obsessed only on the kind of returns they can generate from the investment, but also be aware of the risks that go with it. “Almost 90% of investors focus on returns and not on risks, not knowing that risks are by and large controllable and returns are not. Brown, et al. (2012) said that we must understand the risk factors that affect the required rates of return and include them in your assessment of investment opportunities. Because the required returns on all investments change over time and because large differences separate individual investment, you need to be aware of the several components that determine the required rate of return, starting with the risk-free rate. RelatedStudies Kumar(2013) entitled “A Study on Investment Pattern and Awareness of Salaried Class Investors in Coimbatore District”, claimed that the sense of awareness of an investor towards savings is created modified and shaped up by various external sources. The print and electronic media such as the dailies, weeklies, television, radio etc., and personal contact with friends, relatives, investment consultants etc, contribute a lot in creating awareness among investors. As the awareness of investors is considered to be indispensable while studying one’s savings pattern, an attempt was made to measure the awareness level of investors. Awareness is an abstract concept and hence it cannot be measured directly in
  • 12. 12 quantifiable terms. Moreover, there is no fixed or readymade method available to measure it but the awareness can be indirectly measured. Madhukarrao(2011) entitled “A study of Investment Awareness Among the College Teachers in Latur District” said that Financial Management is not about earning a lot of money but it point outs that we should be very careful while spending, saving or investing it for the future. According to Chua et.al (2009) entitled “Level of Awareness of the Major Students on the Financial Investment Instrument Offered by Banks and the Degree of Risk Involved” claimed that there are different types of financial investment includes shares, other equity investment and bonds are the financial assets that are expected to provide income or positive future cash flows and may increase in value giving the investor capital gains. Espiritu, et al(2011) entitled “The Level of Awareness of Selected Sacred Heart College Personnel on Investment Portfolio: Basis for Strengthening Financial Leverage”, confirmed that investing is one way to make our life stable and reach or income goal. If we don’t recognize the benefits of investment, we will miss a chance to have a life that is wealth lifted and financially stable. In addition, we should instill awareness of the different opportunities available even with meager resources. Synthesis of the Review of RelatedLiterature and Studies The related literature shows the reasons why it is good to engage in banking products. It also discussed why it is good to save in a bank and their respective products and how investors come up with the idea of saving and their decision about it.
  • 13. 13 Investors found that it is convenient to save in different institutions that will generate their income and to secure money for future use. When it comes to saving that includes decision-making. Whether investor are going to save or not. What kind of banking products are they going to engage with? In deciding, future investors must be knowledgeable in the banking world so that they could choose the best product for them. It should not be based on emotions. Every investors must be rational in saving. Banking industry is a major choice in lending your money. Although interest rates are low it is much better. It cultivates financial relationships with customers of all sizes to supply financial products. The related studies came from different foreign and local research studies that tackle the importance of having enough awareness to different kinds of products offered by banks. It also said that banking awareness is not just about earning a lot of money but it point outs that we should be very careful while spending, saving or investing it for the future. Being aware knows the existence and characteristics of a risky asset and have the same information on the probability distribution of the return. The print and electronic media such as the dailies, weeklies, television, radio etc., and personal contact with friends, relatives, investment consultants etc, contribute a lot in creating awareness among investors. There are different types of financial investment includes shares, other equity investment, banking products and bonds are the financial assets that are expected to provide income or positive future cash flows and may increase in value giving the investor capital gains. That made investing as one way to make our life stable and reach our income goal. If we don’t recognize the benefits of different tools, we will miss a chance to have a life
  • 14. 14 that is wealth lifted and financially stable. And so, we really do need to have awareness towards the different kinds of banking products, so that we will be easy for us to choose for what is best for us to deal with.
  • 15. 15 CHAPTER III RESEARCH METHODOLOGY This chapter presents the technique and the procedures that were used to gather relevant information regarding the problem that manifested by the researchers. The contents of this chapter are research design, research locale, research population and samples, research instrumentation, data gathering procedure and statistical treatment of data. ResearchDesign The researchers used descriptive method of research. This study is used to distinguish the demographic profile of students about their age, sex and course, to recognize the students’ level of awareness regarding investment opportunities offered by bank in terms of investment tools, their level of agreement on it that affects their decision making and to know the significant difference between the levels of awareness of respondents according to their profile. ResearchLocale The research was conducted in Sacred Heart College Lucena City wherein various courses are offered such as BSBA, BSCS, BSA, BSED, BEED, BSN, BSSW, BSPHARMA, BSP and ABCOMM. The researchers have chosen SHC students to be their respondents for them to assess the level of their awareness regarding banking products. The respondents are college students particularly non-BSBA. SHC is the oldest catholic
  • 16. 16 institution in Quezon Province. It is accredited by the Philippine Accrediting Association of School and University (PAASCU), located at 1 Merchan Street, Lucena City. It offers quality education to students and provides knowledge toward investment opportunities particularly in the business course. Also, the researchers believe that the students in SHC are capable in engaging in banking activity at their young age. ResearchPopulation and Sample Selected college students of SHC particularly non-BSBA students served as the respondents of the study to determine their level of awareness on investment opportunities offered by banking industry. The researcher used Stratified Random Sampling Technique in considering the total number of non-BSBA HED students of 919 for the second semester, AY 2014-2015. In determining the sample size, the following Slovin’s formula was used: 𝑛 = 𝑁 1 + 𝑁𝑒2 𝑛 = 919 1 + 919(.052) 𝑛 = 919 3.2975 𝑛 = 279 Where: n is the sample size N is the total population e is the margin of error
  • 17. 17 Table 1 Distribution of respondents according to course and year level There were a total of 279 respondents who met the set criteria for the stratified random sampling. There were 15 respondents from Pharmacy, 20 from AB Communication, 20 from Nursing, 30 from Elementary Education, 34 from Computer Science, 35 from Social Work, 37 from Psychology, 41 from Accountancy and 47 from Secondary Education. Course Number of Respondents Number of respondents per year level (n÷4) Pharmacy (49/919*279) 15 15 AB Communication (65/919*279) 20 5 Nursing (67/919*279) 20 5 Elementary Education (99/919*279) 30 7.5 or 8 Computer Science (113/919*279) 34 8.5 or 9 Social Work (115/919*279) 35 8.75 or 9 Psychology (122/919*279) 37 9.25 or 9 Accountancy (135/919*279) 41 10.25 or 10 Secondary Education (154/919*279) 47 11.75 or 12 Total 279
  • 18. 18 ResearchInstrumentation The researchers prepared a questionnaire as the data gathering tools. The survey served as the source of the data for the relevant information. The questionnaire was done in consultation with the thesis adviser prior to its approval. The items in the questionnaire were formulated based on the related literature and studies gathered from the reading of various resources such as books, undergraduate thesis, internet and pamphlets. The questionnaire was composed of three parts. The first part includes the demographic profile of respondents in terms of age, gender, course, and year level. The second part composed of different products offered by the banks and the respondents’ awareness towards it. The last part is about the level of agreement of selected non-BSBA HED students on banking products that affects their decision making. Data Gathering Procedure After determining the sample size of respondents in which 279 as the total. The researchers consulted their thesis adviser and some professor prior to its approval. They sought permission from the Dean of College of Nursing and Pharmacy, Dean of College of Accountancy and Computer Science, Dean of College of Education, Psychology and Liberal Arts, and Dean of College of Social Work, by way of letter informing that this study will be conducted before and during final exams until signing of clearance. The copies of questionnaires will be distributed personally by the researchers to the respondents.
  • 19. 19 Statistical Treatment of Data The researchers used the statistical tools to a set of data which facilitated appropriate analysis and interpretation. Frequency-percentage distribution and weighted average mean were used by the researchers to analyze and interpret the data in determining the level of awareness of selected non-BSBA HED students on banking products and their level of agreement that affects their decision making. A. Frequency- Percentage Distribution To compute for the distribution of the demographic profile of the respondents, the frequency count and percentage distribution was used. The formula is: 𝑛 = 𝑓 𝑛 x 100 Where: P-is the simple percentage f - is the frequency n-is the total numbers of the respondents B. Weighted Arithmetic Mean Weighted Arithmetic Mean was used in order to analyze the answer given by the respondents on the level of awareness of selected non-BSBA HED students on banking products and their level of agreement that affects their decision making. Below is the formula for the weighted arithmetic mean: 𝑊𝐴𝑀 = ∑𝑓𝑤 𝑛
  • 20. 20 Where: WAM - is weighted arithmetic mean ∑fw- is the sum of the product of the frequency and weight n - is the total number of responses per item Range: Problem 2. Level of awareness of selected non-BSBA HED students on banking products. Descriptive scale with continuum Rating Verbal Description 4 3.26-4.00 Highly aware 3 2.51-3.25 Aware 2 1.76-2.50 Less aware ` 1 1.00-1.75 Unaware Problem 3. Level of agreement of selected non-BSBA HED students on banking products that affect their personal decision making. Descriptive scale with continuum Rating Verbal Description 4 3.26-4.00 Strongly agree 3 2.51-3.25 Agree 2 1.76-2.50 Disagree 1 1.00-1.75 Strongly Disagree Problem 4. C. T-Test and ANOVA FORMULA The T-Test and ANOVA Formula was used to determine the difference on the level of awareness of the respondents on banking products when they are classified according to their profile.
  • 21. 21 T-Test was used for the Gender: 𝒕 = 𝒙 𝟏 − 𝒙 𝟐 √[ ∑(𝒙 𝟏− 𝒙 𝟏) 𝟐 + ∑(𝒙 𝟐− 𝒙 𝟐 ) 𝟐 𝒏 𝟏+𝒏 𝟐−𝟐 ][ 𝟏 𝒏 𝟏 + 𝟏 𝒏 𝟐 ] Where: X1is mean of the first sample X2is mean of the second map S1is standard deviation of first sample S2is standard deviation of second sample n1 is number of items in first sample n2 is number of items in second sample ANOVA Formula was used for the age, course and year level: SS bet = ∑(∑𝐱𝐀𝐢) 𝟐 𝑵𝑨𝑰 - (∑𝐱𝐢)𝟐 𝑵 SS tot = ∑x𝟏 𝟐 - (∑𝐱𝐢)𝟐𝐬 𝑵 SS wit= SStot–SS bet Where: SS= sum of squares SS bet = bet group’s sum of squares SS wit = within group’s sum of squares SS tot = total sum of the squares
  • 22. 22 CHAPTER IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA This chapter presents the analysis and interpretation of data gathered to make this chapter more scientific, the researchers followed the sequence of the questionnaire used in this study. The data were gathered from the respondents of selected HED non-BSBA students of Sacred Heart College in school year 2014-2015. Part I – Demographic profile of the respondents Part II – Level of awareness of selected HED non-BSBA students on banking products Part III - Level of Agreement of the respondents on banking products as basis for their decision making Part IV –Significant difference between the levels of awareness of respondents when they are classified according to their profile.
  • 23. 23 Part I – Demographic profile of the respondents: Table 2 Frequency – Percentage Distribution of the Respondents According to Age Age Frequency Percentage (%) 15-17 61 21.86 18-20 206 73.84 21-23 12 4.3 Total 279 100 Figure 2 Frequency – Percentage Distribution of the Respondents According to Age The figure 2 shows the distribution of the respondents when they are classified according to their age. The graph revealed that 73.84% of the respondents were belongs to 18-20 years old, followed by 21.86% which belongs to 15-17 years old and 4.3% which belongs to 21-23 years old. It could be interpreted that the responses given by the respondents were came from middle age.
  • 24. 24 Most college students are between 18 – 20 years old because 2nd and 3rd year students fall in this age. While some 1st and 4th year are still on this age. According to Becker, if you are young, it is not very important to put in a lot of money for investment if you have very long term goal such as retirement. On the other extreme, if you are middle aged and thinking about retirement, but you are just starting to save for retirement, you should invest the maximum amount you can afford so you can live comfortably when you retire. You should also put your money in a relatively safe investment, so there is very little risk of losing much of it by the time you retire. Table 3 Frequency – Percentage Distribution of Respondents According to Gender Sex Frequency Percentage (%) Female 224 80.29 Male 55 19.71 Total 279 100 Figure 3 Frequency – Percentage Distribution of Respondents According to Gender The figure 3 shows the distribution of respondents when they are classified according to their sex. The graph revealed that 229 or 80.29% of the respondents were female and 55
  • 25. 25 or 19.71% were male. It could be intepreted that majority of the responses to the questionnaire were came from female respondents. Most of the respondents are dominated by female because based on the statistics of the school and even here in Quezon Province, women have greater population than men. Another reason is the courses that being offered in school are somehow related to the woman’s skill and capability these are Nursing, Pharmacy and Education. Also the men are commonly taking criminology, marine, and engineering in which are not offered by this institution. One of the bases in identifying the capabilities of a person is gender. Problems were unavoidable part of the investment, be it a man or woman owned investment. It is only the type of problem that differs. According to Liebeman, Simma (2009), understanding of different strength and styles that different genders bring to the work table could create more equality for men and women. Man and women use different process in decision making. Table 4 Frequency-Percentage Distribution of the Respondents According to Year Level Year Level Frequency Percentage (%) First Year 79 28.32 Second Year 67 24.01 Third Year 66 24.01 Fourth Year 67 23.66 Total 279 100
  • 26. 26 Figure 4 Frequency-Percentage Distribution of the Respondents According to Year Level The figure 4 shows the distribution of the respondents when they are classified according to their year level. The graph revealed that 66 or 23.66% of the respondents were third year, 67 or 24.01% of the respondents were second year the same with fourth year, and 79 or 28.32% were first year. It could be interpreted that the responses given by the respondents were came from newly college students. Most of the respondents are 1st year students due to the fact that during opening of the semester there are a lot of freshmen students in school but due to the unnecessary events like transferring to another school, population tend to decrease upon reaching next level.
  • 27. 27 Table 5 Frequency – Percentage Distribution of the Respondents According to Course Courses Frequency(n) Percentage (%) AB Communication 20 7.1 Accountancy 41 14. Computer Science 34 12.19 Elementary Education 30 10.75 Secondary Education 47 16.85 Nursing 20 7.1 Pharmacy 15 5.38 Psychology 37 13.26 Social Work 35 12.54 Total 279 100 Figure 5 Frequency – Pecentage Distribution of the Respondents According to Course The figure 5 shows the distribution of the respondents when they are classified according to their course. The graph revealed that 47 or 16.85% of the respondents were came from Secondary Education, 41 or 14.7% were came from Accountancy, 37 or 13.26% were came from Psychology, 35 or 12.54% were came fom Social Work, 34 or 12.19% were came from Computer Science, 30 or 10.75% were came from Elementary Education, 20 or 7.17% were came from AB Communication the same with Nursing and 15 or 5.38%
  • 28. 28 were came from Pharmacy. It could be interpreted that the majority of the responses given by the respondents were from Secondary Education students. Pharmacy course has the least population due to the reason that it is a new course. While Secondary Education has the highest respondents due to the fact that teaching is still in-demand throughout the years and due to the new program called K-12and so the students prefer this course. But according to the professors of the school, nursing had the highest population before due to the reason that it was in-demand.
  • 29. 29 Part II Table 6 Level of Awareness of the Respondents on Banking Products 4 3 2 1 WAM VD Saving Deposit I know that Savings account is a bank account on which interest is paid, traditionally one for which a bankbook is used to record deposits, withdrawals, and interest payments. 138 104 20 17 3.30 Aware I know that the minimum initial deposit is 500. 83 101 78 17 2.90 Aware I know that the interest rate is 0.25 %. 50 84 105 40 2.52 Aware Total WAM 2.91 Aware Time Deposit I know that Time Deposit is a savings account or certificate of deposit (CD) held for a fixed- term, with the understanding that the depositor can make a withdrawal only by giving notice. 86 122 57 14 3.00 Aware I know that the minimum initial deposit is 1, 000. 42 102 105 30 2.56 Aware I know that the interest rate is .250% per 30 days. 25 74 117 63 2.22 Least Aware Total WAM 2.59 Aware Checking Account I know that Checking Account is a bank account in which you can use in paying your bills and make most of your financial transactions that allow easyaccesstothe funds. 105 100 65 9 3.08 Aware I know that the minimum initial deposit is Php. 5000.00. 37 95 104 43 2.45 Least Aware I know that there is no interest rate. 32 85 106 56 2.33 Least Aware Total WAM 2.62 Aware Real Estate/Mortgage Loan I know that Real Estate or Mortgage Loan is a loan acquired from a financial institution to purchase a home or land. 75 74 86 44 2.65 Aware I know that in investing Housing loan there are fixed periods with fixed interest rates. 66 93 93 27 2.71 Aware I know that there’s repayment penalty on this loan. 74 80 94 31 2.69 Aware Total WAM 2.71 Aware TOTAL GWAM 2.72 Aware
  • 30. 30 Legend: Table indicates the level of awareness of all selected Non-BSBA HED students on banking products. The weighted arithmetic mean of 2.72 with a qualitative description of AWARE reveals that non-BSBA HED students were knowledgeable on Savings Account(2.91), Time Deposit(3.05), Checking Account(2.50), Real Estate/Mortgage Loan(2.51) which offered by banks. They were AWARE on what Savings Account (3.30), Time Deposit (3.00) and Checking Account (3.08) mean, and Real Estate / Mortgage Loan with a weighted mean of 2.65. They were AWARE on the initial deposit of Savings Account with a weighted mean of 2.90 and its interest rate with a weighted mean of 2.52. The respondents were AWARE on initial deposit of Time Deposit with a weighted mean of 2.56 but LEAST AWARE on its interest rate with a weighted mean of 2.22. They were LEAST AWARE on the initial deposit of Checking Account with a weighted mean of 2.33 and they were also LEAST AWARE that it has no interest rate with a weighted mean of 2.17. The non-BSBA HED students were LEAST AWARE that Real estate has fixed periods with fixed interest rates with a weighted mean of 2.42. But they were AWARE that there’s repayment penalty on this loan with a weighted mean of 2.70. According to Caldwell(2013) to her article entitled ‘‘Money in your 20s Expert’’ if you have that much money, you are likely better off to put the majority into a savings account or another type of investment tool. Your checking account should really only hold 3.26 - 4.00 Highly Aware 2.51 – 3.25 Aware 1.76 - 2.50 Least Aware 1.00 - 1.75 Unaware
  • 31. 31 the money that you need for your daily transactions during the month. Though some banks do offer interest bearing checking accounts, the rates are usually lower than a savings account. Banzon (2010) said that real estate is and has always been the greatest wealth builder in history that has been proven many times, and is presented in a number of international bestsellers on the subject of investments. Unlike usual “paper” investments, real estate is not subject to fluctuations common to stock or bond markets. “Real estate investments are considered the ultimate security and a solid base for increasing wealth because property values appreciate over time.” Tan (2013) entitled “2 Things You Need to Know about Time Deposit” said that Time deposits also earn higher interest rates compared to savings and checking accounts, depending on the amount placed and term. The higher they are, the higher are interest rates.
  • 32. 32 Part III Table 7 Level of agreement of the respondents on investment tools offered by banking industry that affects their personal decision making Savings Account 4 3 2 1 WAM VD I will look on the performance of the bank when I am about to invest. 157 100 22 0 3.48 Strongly Agree I will not rely on banker’s recommendations because I will use my own research report to study, verify its assumptions and make my own decisions. 91 132 52 4 3.11 Agree I will put my money in the bank for me to lessen my spending habits. 108 99 59 13 3.08 Agree Total WAM 3.22 Agree Time Deposit I will look on the interest rate when investing in a bank. 135 98 44 2 3.31 Strongly Agree I will make sure that the money I’ll invest in a bank is the money that I can afford to lose. 98 87 75 19 2.95 Agree I will focus more on the return than the risks involved. 72 110 67 30 2.8 Agree Total WAM 3.02 Agree Checking Account I will choose to have a bank account for me to have a convenient way in paying my bills. 111 131 25 12 3.22 Agree I will choose to have an account for me to have an easy access funds. 108 105 59 7 3.13 Agree I will avoid risks when investing. 79 124 53 23 2.93 Agree Total WAM 3.09 Agree Real Estate/ Mortgage Loan I will make sure that I understand the terms and condition before investing on it. 139 101 35 4 3.34 Strongly Agree I will check on the longevity and integrity of the building management or association. 115 101 48 15 3.13 Agree I will look into the design and construction guidelines as these will determine whether my selection will actually accommodate my needs. 116 103 43 17 3.14 Agree Total WAM 3.20 Agree Total GWAM 3.14 Agree
  • 33. 33 Legend: Table indicates the level of agreement of all selected Non-BSBA HED students on investment tools offered by banks. The weighted arithmetic mean of 3.14 with a qualitative description of AGREE reveals that non-BSBA HED students were agree based on their personal decision making. The respondents are AGREE on Savings Account (3.22), Time Deposit (3.02), Checking Account (3.09), and Real Estate / Mortgage Loan (3.20) mean. In Savings account, they were STRONGLY AGREE on “I will look on the performance of the bank when I am about to invest” with the mean of 3.48 while they were AGREE in “I will not rely on banker’s recommendation because I will use my own research report to study, verify its assumptions and make my own decisions” with the mean of 3.11 and “I will put my money in the bank for me to lessen my spending habits” with the mean of 3.08. In Time Deposit, they were STRONGLY AGREE in “I will look on the interest rate before investing in a bank” with the mean of 3.31 while in “I will make sure that the money I’ll invest in a bank is the money that I can afford to lose” and “I will focus more on the return that the risks involved” they were AGREE with the mean of 2.95 and 2.80. In Checking Account, they were all AGREE with the means of 3.22, 3.13 and 2.93. In Real Estate/ Mortgage Loan, they were STRONGLY AGREE in “I will make sure that I understand the terms and condition before investing on it” with the mean of 3.34 while in 3.26 - 4.00 Strongly Agree 2.51 – 3.25 Agree 1.76 - 2.50 Disagree 1.00 - 1.75 Strongly Disagree
  • 34. 34 “I will check on the longevity and integrity of the building management or association” and “I will look into the design and construction guidelines as these will determine whether my selection will actually accommodate my needs” with the means of 3.13 and 3.14 they were AGREE. Colayco (2010) explained that earning and saving money is prerequisites, not a guarantee, to achieving financial comfort. It is prudent and correct investing that will ensure your financial independence. Investors however should not be obsessed only on the kind of returns they can generate from the investment, but also be aware of the risks that go with it. “Almost 90% of investors focus on returns and not on risks, not knowing that risks are by and large controllable and returns are not. Kumar(2013) entitled “A Study on Investment Pattern and Awareness of Salaried Class Investors in Coimbatore District”, claimed that the sense of awareness of an investor towards savings is created modified and shaped up by various external sources. The print and electronic media such as the dailies, weeklies, television, radio etc., and personal contact with friends, relatives, investment consultants etc, contribute a lot in creating awareness among investors.
  • 35. 35 Part IV. Significant Difference of the level of awareness of the respondents when they are grouped according to their demographic profile Table 8 F-test Results in Finding the Significant Difference between the levels of awareness of respondents according to their age. Variable Compared df Means Computed F-value Critical F- value Decision Impression @ 0.05 level 15 – 17 18 – 20 21 – 23 dfb = 2 dfw = 33 dft = 35 X1 = 2.90 X2 = 2.78 X3 = 2.63 1.868 3.28 Accept Ho Not significant Table shows the F-test result in finding significant difference between the levels of awareness of respondents when grouped according to their age. With the absolute computed F-value of 1.868 and a critical F-value of 3.28, the researchers accept the null hypothesis which is not significant at 0.05 level. This means that the level of awareness of the respondents when grouped according to their age (15 – 17, 18 – 20, and 21 – 23) does not vary significantly. Table 9 T-test Results in Finding the Significant Difference between the levels of awareness of respondents according to their gender. Variable Compared df Means Computed T-value Critical T- value Decision Impression @ 0.05 level Male and Female 22 X1 = 2.79 X2 = 2.71 0.56 2.074 Accept Ho Not Significant
  • 36. 36 Table shows the T-test result in finding significant difference between the levels of awareness of respondents when grouped according to their sex. With the absolute computed value T-value of 0.56 and a critical T-value of 2.074, the researchers accept the null hypothesis which is not significant at 0.05 level. This means that the level of awareness of respondents when grouped according to their sex (male and female) does not vary significantly. Table 10 F-Test Results in Finding the Significant Difference between the levels of awareness of respondents according to their year level. Variable Compared df Means Computed F-value Critical F- value Decision Impression @ 0.05 level 1st Year 2nd Year 3rd Year 4th Year dfb = 3 dfw = 44 dft = 47 2.77 2.99 2.65 2.55 3.671 2.83 Reject Ho Significant Table shows the F-test result in finding significant difference between the levels of awareness of respondents when grouped according to their year level. With the absolute computed F-value of 3.671 and a critical F-value of 2.83, the researchers reject the null hypothesis which is significant at 0.05 level. This means that the level of awareness of the respondents when grouped according to their year level (1st, 2nd, 3rd and 4th year) vary significantly.
  • 37. 37 Table 11 F-test Results in Finding the Significant Difference between the levels of awareness of respondents according to their course. Variable Compared df Means Compute d F-value Critical F-value Decisio n Impression @ 0.05 level Accountancy AB Communication Computer Science Elementary Education Secondary Education Nursing Pharmacy Psychology Social Work dfb = 8 dfw = 99 dft = 107 2.98 3.02 2.86 2.48 2.50 2.82 2.69 2.24 4.771 2.03 Reject Ho Significant Table shows the F-test result in finding significant difference between the levels of awareness of respondents when grouped according to their course. With the absolute computed F-value of 4.771 and a critical F-value of 2.03, the researchers reject the null hypothesis which is significant at 0.05 level. This means that the level of awareness of the respondents when grouped according to their courses vary significantly.
  • 38. 38 CHAPTER V SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION This chapter presents the summary of findings, conclusion and recommendation derived from the data about the study entitled “Level of Awareness of Selected Non-BSBA HED Students on Banking Products: Basis for Decision Making”. Summary The study entitled “Level of Awareness of Selected Non-BSBA HED Students on Banking Products: Basis for Decision Making” was designed to determine the demographic profile of selected non-BSBA HED students in terms of age, gender, course and year level. Second is to determine the level of awareness of students on banking products. Third is their level of agreement on the factors that will affect their decision making before dealing on banking products. Lastly if there is a significant difference between the level of awareness of selected non-BSBA HED students on banking products when they are classified according to their demographic profile. The study utilized the descriptive method. The study is conducted in Sacred Heart College and the respondents are college students particularly non-BSBA with the total average of 279. Stratified Random Sampling was used to facilitate the study. The researcher used simple percentage method, weighted arithmetic method, T-test and F-test for analysis and interpretation of data gathered and were presented in graphs and tables.
  • 39. 39 Findings After analyzing the data gathered from the respondents, the researcher got the following findings. 1. On the average of respondents there are 279 non-BSBA students, 20 comes from AB communication, 41 comes from Accountancy, 34 comes from Computer Science, 30 comes from Elementary Education, 47 comes from Secondary Education, 20 comes from Nursing, 15 comes from Pharmacy, 37 comes from Psychology, and 35 comes from Social Work with the total average of 279. When it comes to Age only 61 respondents who are in between 15-17, 206 who are in the age of 18-20, and the remaining 12 are in the ages between 21– 23 with the total of 279. Were male is 55 while female is 224 with the total of 279. And lastly when it comes to year level the total of first year is 79, second year is 67, third year is 66 and fourth year is 67. 2. The total weighted arithmetic mean of 2.72 revealed that most of non-BSBA HED students were knowledgeable on banking products with a qualitative description of Aware. Among all the banking products, savings account got the highest WAM, next is Real Estate/Mortgage Loan, followed by Checking Account and lastly is Time Deposit. 3. As to the level of agreement of the respondents to the factors that will affect their decision making before saving on bank, the responses resulted that they are all agree with a total weighted mean of 3.14. It indicates that they will follow first the factors before deciding on what banking product they will engage in.
  • 40. 40 4. That there is no significant difference in the level of awareness according to age and gender but in the level of awareness when grouped according to year level and course, there is significant differences. Conclusion Based on the result of the study the following conclusion were drawn. 1. Majority of Non-BSBA HED Students are come from Secondary Education. Most of them are female. Majority of them are belong to 18-20 years old. First year students got the highest number of respondents among all year level. 2. The course of Elementary Education, Nursing, Pharmacy, and Social Work are not knowledgeable enough about banking products. While, college students that came from Secondary Education, AB Communication, Computer Science, Accountancy, and Psychology shows that they are aware about banking products 3. The respondents have differences when it comes to the level of awareness due to the different fields that they are taking. 4. Non-BSBA HED Students’ awareness on banking products varies when they are classified according to their course because they were encountering banking products, specifically those students who came from Accountancy and Computer Science. Some students who are already aware about banking products because they already have bank accounts. Implication Derived From the Study The researcher identified the different kind of banking products, to help the Non- BSBA HED Students to determine it before engaging so that they are knowledgeable
  • 41. 41 before dealing with it. The Non- BSBA students were able to express their level of awareness and their on banking products and it will be served as their basis on making decisions in terms of saving in bank. Recommendation: In the light of the findings and conclusion, the researchers posed these recommendation: The student should learn about the different types of banking products, its features, terms and conditions and other essential facts that they must know. It will be served as their basis for selection. That they should look for the factors that will affect their decision making in choosing the best banking product to deal with. That even this earlier time, they must know to save, specifically in the safest and most convenient institution like bank, by prioritizing what they need or want. For the future researchers they must gather more information and improve this research study as well. They should have patience in conducting a survey and be more responsible in accomplishing their tasks. To have a better understanding when it comes in investing.
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