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1
OUR MODELS
Left Productions - September 2015
Dollar Shave Club
Our blades are F***ing great
18M views
Kicked off through...
2
OUR METHOD
Left Productions - September 2015
A/B
Concept &
Consumer
Insight
Production Test Scale Capitalise
We then pro...
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Left Productions & TubeReach, le pouvoir de la vidéo en ligne

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Les utilisations de la vidéo en ligne pour booster efficacement sa stratégie marketing avec Left Productions (http://www.leftproductions.com/) et TubeReach (https://www.tubereach.com/).
Intervention lors de la conférence Melcion, Chassagne & Cie du 09 décembre 2015 (www.melcion.com).

Publicada em: Marketing
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Left Productions & TubeReach, le pouvoir de la vidéo en ligne

  1. 1. 1 OUR MODELS Left Productions - September 2015 Dollar Shave Club Our blades are F***ing great 18M views Kicked off through YouTube $60M revenues (2014 est.) http://youtu.be/ZUG9qYTJMsI Poo-Pourri Girls don’t poop 30M+ views Tripled revenues from $10M to $30M http://youtu.be/ZKLnhuzh9uY Orabrush How to tell when your breath stinks? 19M views Revenues X5 in 1 year http://youtu.be/nFeb6YBftHE Hello Flo The Camp Gyno 9M+ views Kicked off through YouTube http://youtu.be/0XnzfRqkRxU These 4 start-ups have used the power of online videos to become wildly famous and generate revenues Created by Joel Ackerman, one of our directors
  2. 2. 2 OUR METHOD Left Productions - September 2015 A/B Concept & Consumer Insight Production Test Scale Capitalise We then produce different versions of the film with our team of incredible talents We then know where to place the ad in order to most efficiently drive business results rather than empty views And this is just the beginning of the story. We then help you capitalize on your investment by developing your YouTube channel, which will continuously generate leads and will become an asset for your brand We let you control and optimise your campaign budget ... unlike TV, where you can only pay and pray!  It all starts with a good concept that will 1) generate revenues and 2) initiate virality. We can test and benchmark multiple versions of the video on different distribution channels to find the best return on investment

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