Cutting Through Candidate Clutter with Visual Storytelling

1. THE RISE OF VISUAL STORYTELLING May 14th, 2014 Cutting through Candidate Clutter @JWTINSIDE #INSIDEinsights 1Wednesday, May 14, 14

2. PRESENTING TODAY: Bruce Carey Creative Director Jordan Lucoff Business Development Director Emily Fearnley Search Engine Marketing Analyst @JWTINSIDE #INSIDEinsights 2Wednesday, May 14, 14

3. @JWTINSIDE #INSIDEinsights 3Wednesday, May 14, 14

4. VISUAL STORYTELLING. IN THE BEGINNING, THERE WAS... 4Wednesday, May 14, 14

5. WE STORIESVisuals help us tell our stories quickly with impact and emotion. 5Wednesday, May 14, 14

6. OURATTENTION SPANS ARE minimal. 6Wednesday, May 14, 14

7. CUTS THROUGH VISUAL STORYTELLING THE ATTENTION CRISIS. 7Wednesday, May 14, 14

8. @JWTINSIDE #INSIDEinsights SOME FACTS 8Wednesday, May 14, 14

9. @JWTINSIDE #INSIDEinsights The brain processes visual content 60,000 times faster than words. 9Wednesday, May 14, 14

10. @JWTINSIDE #INSIDEinsights Today, we take more than 380billion photos a year. – BuzzFeed 10Wednesday, May 14, 14

11. @JWTINSIDE #INSIDEinsights 83% of all phones in use are camera phones. 90% of all people who take pictures have only done so on a camera phone. – Tomi Ahonen Almanac 11Wednesday, May 14, 14

12. @JWTINSIDE #INSIDEinsights 4.3 billion people (46% of the world’s population) own at least one active mobile device. – The Economist 12Wednesday, May 14, 14

13. @JWTINSIDE #INSIDEinsights 350 million photos are uploaded to Facebook every day. (19% are food photos!) – Internet.org 13Wednesday, May 14, 14

14. @JWTINSIDE #INSIDEinsights In 2014, we are approaching 1 trillion photos with the selfie explosion. – BGR.com 14Wednesday, May 14, 14

15. @JWTINSIDE #INSIDEinsights Articles with images get 94% more views than those without. – HubSpot / Jeff Bullas 15Wednesday, May 14, 14

16. @JWTINSIDE #INSIDEinsights HOW DOES THIS APPLY TO RECRUITMENT? 16Wednesday, May 14, 14

17. @JWTINSIDE #INSIDEinsights Visual Storytelling Promotes Loyalty. It has the potential to enhance employer brand loyalty–strengthening candidate relationships, and increasing awareness. 17Wednesday, May 14, 14

18. @JWTINSIDE #INSIDEinsights Visual Storytelling is a Backstage Pass. It has the potential to reveal what the culture of your organization truly is. From the type of people that work there, to the style of your working environment, to the work you do–it is a candidate’s backstage pass. 18Wednesday, May 14, 14

19. @JWTINSIDE #INSIDEinsights Visual Storytelling BreedsAuthenticity. Candidates wants to believe that the people they are seeing at work are real...what they’re doing and how they’re acting is real. Strive for real employees and real moments–and you’ll be rewarded with a more engaged audience. 19Wednesday, May 14, 14

20. @JWTINSIDE #INSIDEinsights Visual Storytelling Stands Out. Every brand has a unique story to tell. And employer brands should use visual storytelling to cut through the clutter online to reach candidates. 20Wednesday, May 14, 14

21. @JWTINSIDE #INSIDEinsights Visual Storytelling Extends Beyond the Careers Site. Today, there is a reality that the Careers site is not as relevant in attracting a multi-generation audience. Younger groups (like millennials) are interested in spending time in social channels more than a Careers site. We have to extend our stories into new channels to engage future candidates. 21Wednesday, May 14, 14

22. @JWTINSIDE #INSIDEinsights TYPES OF IMAGERY 22Wednesday, May 14, 14

23. @JWTINSIDE #INSIDEinsights Visual Storytelling Imagery: • Photography • Infographics • Graphic Recordings • Memes • Animated Gifs • Videos (Short & Long Form) • Employee Generated Content (EGC) 23Wednesday, May 14, 14

24. Photography 24Wednesday, May 14, 14

25. Infographics 25Wednesday, May 14, 14

26. Infographics 26Wednesday, May 14, 14

27. Graphic Recordings 27Wednesday, May 14, 14

28. Graphic Recordings 28Wednesday, May 14, 14

29. Memes 29Wednesday, May 14, 14

30. Animated Gifs 30Wednesday, May 14, 14

31. Videos (Short & Long Form) 31Wednesday, May 14, 14

32. Employee Generated Content (EGC) 32Wednesday, May 14, 14

33. @JWTINSIDE #INSIDEinsights TheUsualSuspects forVisualStorytelling 33Wednesday, May 14, 14

34. 34Wednesday, May 14, 14

48. @JWTINSIDE #INSIDEinsights WHAT’S NEXT? 48Wednesday, May 14, 14

49. @JWTINSIDE #INSIDEinsights Visual Storytelling- Apps on the Rise 49Wednesday, May 14, 14

51. https://flipboard.com Flipboard 51Wednesday, May 14, 14

53. https://medium.com https://itunes.apple.com/us/app/ medium-everyones-stories/ id828256236?mt=8 Medium 53Wednesday, May 14, 14

55. http://1secondeveryday.com https://itunes.apple.com/us/app/1- second-everyday/id587823548?mt=8 https://play.google.com/store/apps/details? id=co.touchlab.android.onesecondeveryday 1 Second Everyday 55Wednesday, May 14, 14

56. @JWTINSIDE #INSIDEinsights TIPS FOR SUCCESS 4 63Wednesday, May 14, 14

57. @JWTINSIDE #INSIDEinsights BeTransparent, Genuine & Consistent Candidates should see exactly what your company culture is all about–before they step into their first interview– no matter what channel or device they’re utilizing. #1 64Wednesday, May 14, 14

58. @JWTINSIDE #INSIDEinsights Develop a Multi-Channel Strategy Both active and passive candidates use a variety of social channels for a number of different reasons. Having a presence on multiple channels allows you to reach both audiences. #2 65Wednesday, May 14, 14

59. @JWTINSIDE #INSIDEinsights Create Unique Content for Each Channel Don’t share identical content in each channel. Each network has it’s own character and audience. Create strong content–then use it to start a conversation for your appropriate network. #3 66Wednesday, May 14, 14

60. @JWTINSIDE #INSIDEinsights Be Different! Aspire to create compelling content. Push yourself–be innovative. Don’t imitate to be able to stand out from the competition. Every brand has a unique INSIDE story. #4 67Wednesday, May 14, 14

61. Q&A Follow JWT INSIDE at: 68Wednesday, May 14, 14

62. THANK YOU. For visual storytelling tips, how-to guides and additional resources, contact us at: conversations@jwtinside.com Follow JWT INSIDE at: 69Wednesday, May 14, 14

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