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HRTECH
TRENDSTOWATCH
IN 2016
Presenting today:
Doug Shonrock 

Technology Solutions Director
INSIDE New York
Kai Yen

Managing Director & CTO
INSIDE New York
Brad Engel 

Product Manager
Red e App
Craig Katz 

Chief Revenue Officer
HiringSolved
Phil Strazzulla 

Founder & CEO
LifeGuides
@JWTINSIDE #INSIDEinsights
The Big
Got Bigger
(350+Exhibitors)
@JWTINSIDE #INSIDEinsights
To Watch in 2016
@JWTINSIDE #INSIDEinsights
Big
Data
Arrives
@JWTINSIDE #INSIDEinsights
Craig Katz 

Chief Revenue Officer
HiringSolved
HiringSolved
@JWTINSIDE #INSIDEinsightsHiringSolved
Organize the world’s
information about people.
Extension +
Community
One Search

HS Search on customer
data / sources
HiringSolved
SCAN
(Expanded.io ATS/
CRM Integrations)
HiringSolved
TALENTFEED
(search)
HiringSolved
CSV+API
HiringSolved
@JWTINSIDE #INSIDEinsights
•Create “Google for talent” – Find everyone
•A fast simple interface to a powerful tool
•Distributed crawler gathers data 24/7
•Proprietary technology combines and filters
data into a fast and accurate search
The Internet is the Database
@JWTINSIDE #INSIDEinsights
New
Ways to
Convey Culture
@JWTINSIDE #INSIDEinsights
Phil Strazzulla 

Founder, CEO
LifeGuides
@JWTINSIDE #INSIDEinsights
Going Out For Taco Night
+
@JWTINSIDE #INSIDEinsights
Going Out For Taco Night
68% of candidates spend more than 2 hours researching a company
+
Consumer Behavior: Do Your Research
Your “/careers” page
@JWTINSIDE #INSIDEinsights
69% of candidates will not accept offers from companies
with bad reputations, most won’t even apply
Another Analogue:
Sales and Marketing
@JWTINSIDE #INSIDEinsights
@JWTINSIDE #INSIDEinsights
Quantifying the Concept
A strong brand can decrease your
cost per hire by 47% on average,
and increase retention by 28%
Impact of Employer Brand Strength on Cost Per Hire
Employer Brand Strength
IndexedCostPerHire
67
Good/Strong
125
Poor/Moderate
Source: LinkedIn Study
Best Companies or Better Branding?
@JWTINSIDE #INSIDEinsights
Various Uses
How else people use LifeGuides content…
@JWTINSIDE #INSIDEinsights
•Social media integration
•Level playing field for diversity hires
•Send guides in referral programs
•Add guides to job postings
•Add guides to pre-interview prep package
•Add guides to post-interview information package
•Use guides to understand what employees love about your company (survey)
•Use guides at a career fair (iPad/laptop on your table that is open to the guides)
•Add to your email signature
•In addition to: career pages, SEO, social, LinkedIn profiles, sourcing efforts, etc
Connecting a
Disconnected
Workforce
@JWTINSIDE #INSIDEinsights
@JWTINSIDE #INSIDEinsights
Brad Engel 

Product Manager
Red e App
More than 60%
of the global workforce
doesn’t sit at a desk or have
@company.com email.
Industrial HospitalityRetail Healthcare Logistics
@JWTINSIDE #INSIDEinsights
@JWTINSIDE #INSIDEinsightsSource: Edison Research & Red e App: “Profile of the Hourly Worker" 
Chaos
@JWTINSIDE #INSIDEinsights
Chaos Connection→
@JWTINSIDE #INSIDEinsights
A single
communication
platform for
ALL employees.
@JWTINSIDE #INSIDEinsights
Who Benefits?
Benefits + HR
Culture + Engagement
Operations + Risk Management
Marketing + Communications
Education + Training
@JWTINSIDE #INSIDEinsights
Use Cases | Benefits + HR
→ Tax Documents
→ Payroll
→ Open Enrollment
→ New HR Policies
@JWTINSIDE #INSIDEinsights
Use Cases | Culture + Engagement
→ Announce upcoming events
→ Share philanthropic efforts
→ Messages from leadership
→ Recognize outstanding employees
@JWTINSIDE #INSIDEinsights
Use Cases | Operations + Risk Management
→ Share schedules
→ Weather alerts + shift cancellations
→ Security threats
@JWTINSIDE #INSIDEinsights
Use Cases | Marketing + Communications
→ Share marketing campaigns
→ Quick reference promotions
→ Menu/offering changes
@JWTINSIDE #INSIDEinsights
Use Cases | Education + Training
→ Share new safety procedures
→ Send & store training materials
→ Highlight safety tips
→ Send photos of hazards
@JWTINSIDE #INSIDEinsights
Measured Communications
→ Open rates
→ Monthly trends
→ Read receipts
@JWTINSIDE #INSIDEinsights
Onboarding
@JWTINSIDE #INSIDEinsights
And Now
For Something
Completely Different
@JWTINSIDE #INSIDEinsights
eHarmony
XXX
@JWTINSIDE #INSIDEinsights
@JWTINSIDE #INSIDEinsights
•Recruiting and Dating meet
•Culture and Employees As Your Brand
@JWTINSIDE #INSIDEinsights
Employment Brand Talent BrandV
@JWTINSIDE #INSIDEinsights
Questions And
Comments From
The Audience

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