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Ntd television okt 2011

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Ntd television okt 2011

  1. 1. NTD Television PRESENTATION
  2. 2. How to Reach Chinese?
  3. 3. About us <ul><li>Headquartered in New York, founded in 2001 by </li></ul><ul><li>a group of American Chinese </li></ul><ul><li>In April 2004 New Tang Dynasty (NTD) Television became the first - and only - independent Chinese-language TV network to broadcast uncensored programming into China </li></ul><ul><li>Satellite coverage: </li></ul><ul><ul><li>Asia </li></ul></ul><ul><ul><li>Europe </li></ul></ul><ul><ul><li>North America </li></ul></ul>
  4. 4. <ul><ul><li>Committed to deliver unbiased news about China from </li></ul></ul><ul><li> independent sources. </li></ul><ul><li>In February 2003 NTD became the first media entity to broadcast news </li></ul><ul><li>of the SARS epidemic to China breaking the story fully three weeks before </li></ul><ul><li>Party officials admitted to an outbreak </li></ul>About us Mission: 1.) To provide truthful, uncensored information to Chinese people around the world 2.) Revive tradition Chinese culture 3.) Facilitate relationships between the East and the West
  5. 5. Programs <ul><li>News (Mandarin, Cantonese, English) </li></ul><ul><li>Live talk shows </li></ul><ul><li>Educational programs </li></ul><ul><li>Health and Wellness programs </li></ul><ul><li>Business & finance analysis and reviews </li></ul><ul><li>Entertainment news </li></ul><ul><li>Cooking, travel, culture </li></ul><ul><li>Dramas </li></ul>
  6. 6. Global Competitions 1) Chinese Classical Dance 2) Figure painting 3) Piano 4) Han Couture Design 5) Culinary 6) Violin Over 5000 contestants from 39 Countries & Regions Since 2007, NTD has proudly presented the Global Competition Series. This series is a continuation of NTD ’ s effort to re-introduce the essence and beauty of authentic Chinese culture to the world, and in the process facilitate the exchange of cultural ideas between the East and the West. 7) Traditional Martial Arts 8) Photography 9) Vocal
  7. 7. Han Couture NTD was invited to the 2009 New York Couture Fashion Week. All the samples were the winning designs from 2008 to 2009 NTDTV Global Han Couture Competition.
  8. 8. International Chinese Culinary Competition Times Square, New York, 2010
  9. 9. Chinese State-run TV and Media <ul><li>Strictly controlled by the regime </li></ul><ul><li>Notorious for censorship, fabrication, and propaganda </li></ul><ul><li>Low credibility </li></ul>
  10. 10. Censored in China <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Skype </li></ul><ul><li>The regime demands total control of information </li></ul>
  11. 11. A need for free Television <ul><li>Tiananmen Square Massacre </li></ul><ul><li>SARS </li></ul><ul><li>Human Rights today </li></ul>
  12. 12. Recognition <ul><li>“ New Tang Dynasty TV (NTDTV) was founded in 2001 and has gained an international reputation for its objective and timely reporting of political, economic, and cultural stories in Chinese. ” </li></ul><ul><li>- The International Federation of Journalists </li></ul>
  13. 13. Awards <ul><li>Chinese partner of mainstream stations New York 1, WABC, and WNBC </li></ul><ul><li>2010 Telly Awards </li></ul><ul><li>51st International Columbus Film Festival </li></ul><ul><li>27th International Philadelphia Film Festival </li></ul><ul><li>4th TV and Radio Golden Bell Awards in Taiwan </li></ul>
  14. 14. Testimonials “ I'm a China specialist and would like to take this opportunity to express my appreciation for the outstanding broadcasting of NTDTV. It's so important to have an alternative to the official mouthpiece in China, and keep the pressure on the Chinese news agencies. NTDTV does a great job of that but it still manages to be very objective in its editorial score. Personally I think NTDTV really is leading the way for the post-Communist Chinese world, and giving a whole new perspective to the Chinese community outside of mainland. I also believe it will prevail on the right side of history.”   “ I just watch the Mandarin broadcasts and have told a lot of my Chinese friends about it, too. I think NTDTV helps people see China in a new way, and encourages viewers to discover the difference between the country and the government.  You don't have to love the present Chinese government to be very proud of being Chinese. The CCP does a good job of confusing people by blending love for the CCP with love for the country, but NTDTV does a better job of distinguishing between these two and debunking the propaganda machine.   加油 !”
  15. 15. NTD Asia Coverage Asia: Burma China India approx.80% Indonesia Taiwan China: Today: Approx. 65% Satellite ST-1 Philippines S. Korea Thailand Vietnam Footprint of satellite ST-1
  16. 16. <ul><li>2004: 40-60 million satellite dishes ( official government statistics) </li></ul><ul><li>2008 & 2009 : 50 million satellite dishes shipped into </li></ul><ul><li>the black market ( market researcher iSuppli) </li></ul><ul><li>2011: At least 100 million satellite dishes </li></ul>Satellite Receivers, China
  17. 17. INTERNET WWW.NTDTV.COM <ul><li>24/7 broadcast </li></ul><ul><li>Livestreamed </li></ul><ul><li>3000 hours of </li></ul><ul><li>programmes </li></ul><ul><li>downloaded daily </li></ul><ul><li>Video On Demand </li></ul><ul><li>Also seen via </li></ul><ul><ul><li>YouTube.com </li></ul></ul><ul><ul><li>YouMaker.com </li></ul></ul><ul><ul><li>EpochTimes.com </li></ul></ul>Coverage
  18. 18. www.ntdtv.com <ul><li>24-hour access to </li></ul><ul><li>streaming videos </li></ul><ul><li>Watch aired episodes </li></ul><ul><li>online </li></ul><ul><li>Daily clicks: 5,737,896 </li></ul><ul><ul><ul><ul><ul><li>(July 2009) </li></ul></ul></ul></ul></ul><ul><li>Average pages </li></ul><ul><li>viewed: 6 </li></ul>