I delivered this presentation at the 2009 Chicago eLearning & Technology Showcase. The issues were identified through an informal survey posted to several social networks. Participants were asked to identify one way their organization got elearning wrong - that is, to identify one 'thing' that threatened the success of elearning deployment within their organization. Many of the responses were rather tactical - the specific way a particular course was designed, the particular tool used, etc. All of the responses, however, pointed to one of five strategic issues. Those are explored here, and were supported by research/comments from a number of industry sources. This presentation really calls for a slidecast, as the presentation was designed to be very conversational. As a result, the slides are somewhat thin on text. Until a slide cast can be created, please feel free to write me with questions. Again, many of the ideas represented here are not original thought. I try to reference these sources on the slides as appropriate. Please let me know if I missed someone.

1. 5 Ways Organizations
Get eLearning
John Schulz
jl_schulz@live.com
http://www.learningwonderland.net

2. My Disclaimers
• I don’t have all the answers – see chart.
• Beware of Urban Legends.
• Don’t be offended.
http://www.flickr.com/photos/nickwebb/

3. Who is this guy?

4. Data Sources
• Poll of social networks
• Twitter
• LinkedIn Groups
• LearnTrends
• Research on Internet
• Review of Books
Created at: http://sxoop.com/twitter/

5. Visual agenda image created in Wordle at: http://www.wordle.net/
Agenda

6. Flash version of Family Feud from: http://www.theblog.ca/familyfeud
Let’s Play!

7. Lack of Vision
http://www.ferrabyling.com

8. http://www.ferrabyling.com
Strategy guides your way forward.

9. Alice on Strategy
“Would you tell me, please, which way I
ought to go from here?”
“That depends a good deal on where you
want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you
go,” said the Cat.
”–so long as I get SOMEWHERE,” Alice
added as an explanation.
“Oh, you’re sure to do that,” said the Cat,
“if you only walk long enough.”
http://www.flickr.com/photos/cygnoir/

10. Strategy:
Creates a shared mental model by
answering questions like:
• Are we doing the right work?
• What should we be doing?
• How will our work be done?
• Is our work having an impact?
• How will we sustain our efforts?
All products copyright Sears Brands, LLC

11. $ $$ $ $ $ $ $ $ $ $
Information and Awareness
Skill Building and Application
Performance and Behavior Change
Image adapted from Allen Communications presentation
Strategy guides your decisions

12. $$$ $$ $$ $$$
$
Information and Awareness
Skill Building and Application
Performance and Behavior Change
Image adapted from Allen Communications presentation
Strategy guides your decisions

13. http://www.flickr.com/photos/yellowcloud/
See things differently.

14. Complex Knowable
Multiple small and diverse Analytical techniques to
interventions to create options determine facts and option range
Chaos Known
Standard processes with review
Single or multiple actions to
cycle and clear measures
stabilize situation
Cynefin Framework Adapted from http://en.wikipedia.org/wiki/Cynefin
Problems are not created equally.

15. Relevant Part of
Intuition Focus System
Expert
Proficient
Competent
Advanced Beginner
Novice
Considers Detached
Rules Everything Observer
Dryfus Model of Expertise From Pragmatic Thinking and Learning, by Andy Hunt
People learn differently.

16. Performance
Time
Satir Change Model Adapted from Clark Quinn http://blog.learnlets.com/
Learning is not an event.

17. http://www.astd.org/TD/Archives/2009/August/0908_Learning_Gets_Social.htm
Change comes slowly

18. http://blog.learnlets.com/?p=1033
http://www.bersin.com/
http://www.internettime.com/2008/04/learnscaping/
Environments fuel learning.

19. Kathy Sierra, via Mark Oehlert
Innovate or become irrelevant

20. http://www.flickr.com/photos/briansolis/
The Long Tail expands your options

21. http://web.mit.edu/6.933/www/Fall2000/teradyne/clay.html
http://www.claytonchristensen.com/
The Dilema or the solution?

22. Ignoring Science
http://www.flickr.com/photos/fenix_21

23. Learning Theory
• NOT ADDIE!
• Instructional approaches to influence
learning.
• Sensory stimulation theory
• Reinforcement theory
• Cognitive-Gestalt approaches
• Cognitive Theory of Multimedia
Learning
• Holistic learning theory
• Facilitation theory
• Ausubel’s Learning Theory
• Experiential learning
• Action learning
• Social Learning Theory
• Gagne’s Nine Events
• Connectivism
• Others?
http://www.flickr.com/photos/jamesbt

24. sharing networking role-play
feedback
practice lectures
‘work’ visits projects
reading exploration
work experience
consultation discovery games
case studies demonstration
reflection
briefings questioning
assessment simulation
research
instruction
observation discussion
coaching performance support collaboration
ASTD Models for Learning Technologies
Adapted from http://clive-shepherd.blogspot.com/
Methods evolve from theory.

25. Cognitive Science
• Capacity of Working Memory
• Attention
• Storage in Long Term Memory
• Thinking
• Meaning
• Vision Rules
• Retrieval from Long Term Memory
• Physical Movement
• Experience
http://images.wellcome.ac.uk

26. Reading builds base knowledge

27. The Decline of Design
http://blog.cathy-moore.com/2009/06/no-time-for-design/

28. http://www.wordle.net/
Pressure has skewed our effort

29. http://www.wordle.net/
Focus where it matters

30. workbooks downloadable
podcasts/ documents
wikis vodcasts CDs
TV
forums
RSS SMS DVDs
tapes instant
streaming media messaging
chat rooms
telephone
performance support
blogs
web pages
email web conferencing simulators
teleconferencing
books
social
voicemail
networks ASTD Models for Learning Technologies
Adapted from http://clive-shepherd.blogspot.com/
Delivery Media are driven by tools..

31. http://allanjosephbatac.com
Tools will come and go.

32. Design Tips
• It is not about us!
• Exercise the principle of least assistance.
• Start with good beginnings.
• Focus on activity, not pages.
• Need to know, not nice to know.
• Be aware of meaning.
• Know what you’re measuring.
• Respect people’s time.
From blog response by Steve Flowers (@xpconcept) http://www.flickr.com/photos/aldoaldoz

33. Lack of Value
www.astd.org/TD/Archives/2009/July/0907_NewFinishLine.htm

34. http://www.astd.org/TD/Archives/2009/August/0908_Measuring_What_Matters.htm
Align measurement needs

35. Aspect of eLearning respondent organizations will focus on
35 over the next few years.
30
25
20
15
10
5
0
Other Creating Strategic Managing Evaluating Delivering Creating
Tools & Planning Courses & Outcomes Content Content
Systems Programs
http://www.elearnmag.org/subpage.cfm?section=research&article=5-1
Look beyond content

36. Support of
Business Leaders
Impact of
Value Opportunity to
Creation Support Business Investment
Solution Talent in Prof Dev
Acquisition
Solution Addresses
Problem
Depth of ID
Knowledge
Critical
Thinking
Value is driven by expertise

37. Unsupportive Culture

38. Support Learning
• Develop Meta Skills
• Support Technical Skills
• Provide Time
• Interruption Free Zones
http://www.flickr.com/photos/fensterbme
http://www.flickr.com/photos/hermes-
http://www.flickr.com/photos/damek

39. Choose to have impact.