Introducing Heroku at the Customer Company Tour in Munich 2013. Covering the value of Heroku within the Salesforce family, especially for customer facing custom applications.

1. Introducing
Heroku
John Stevenson
Developer Advocate
Platform as a Service
from Salesforce.com

2. Proprietary & Confidential
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
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and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc.
is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others
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3. This presentation is available
online at:
www.slideshare.net/
jr0cket

4. Heroku is…

5. Heroku is…
An elastic,
multi-language,
multi-framework,
Platform as a Service

6. Comparing Force.com & Heroku
 Force.com
– An instantly available
application
– Configurable with Clicks
– Extensible with Apex
– Leveraging Database.com
– All running in the Cloud
 Heroku
– Deploy your own custom
applications
– Deployments driven by Git
– Develop using a range of
languages & databases
– All running in the Cloud

7. Heroku gives you…

8. Heroku gives you…
Developer driven deployment
 Deploy using Git version control, the most popular tool
for developers

9. Heroku gives you…
Instant & continuous deployment
 Deploy changes at the speed of business change

10. Heroku gives you…
Repeatable and traceable
deployment
 Code commits drive application releases
 Easily manage versions across multiple environments

11. Heroku gives you…
Dyno – an abstraction over
infrastructure
 A simplified definition of resources
 Runs one or more application processes

12. Heroku For Developers
1 Free Dyno on the Developer plan
 750 hours per month free
Note: A Dyno on the Dev plan will sleep after 1 hour of no
activity

13. Heroku gives you…
Multiple processes on one Dyno
 web: and background processes

14. Heroku gives you…
Elastic scaling of your applications
 Instantly deploy your app over multiple Dynos
 Scale down during quite periods to save costs
Scale down instantly reduce costs

15. Heroku gives you…
Wide ranging & customisable
deployment
 3rd party support for large number of programming
languages through “buildpacks”
 All buildpacks are open source so easily adaptable

16. Heroku gives you…
24x7 platform
monitoring
Herokai want to know when there is trouble before you do!

17. Heroku gives you…

18. Heroku gives you…
Logplex - unified logging system
 Diagnose problems fast with all relevant information

19. Heroku gives you…
Large collection of addons
 Build your application faster with on-demand services

20. Heroku Postgres – database as a service
Powerful data storage on demand
– Irrespective of if you app is deployed on Heroku

21. Heroku Postgres - adds more features

22. Addon: New Relic – end 2 end analysis

23. Addon: HireFire – auto-scaling

24. Calculating the value
How much does it cost to deploy your applications?

25. Heroku cost calculator

26. How much does it really cost to
deploy software in your
organisation?

27. Where Heroku fits in
as part of the Salesforce family

28. The Heroku Story
 Founded in 2007
– Enabling startups become successful
– Focus on high quality platform cloud service
 Acquired by Salesforce in 2010
– Supporting innovation in the enterprise
– Extending possibilities with the Salesforce family platforms

29. How Heroku is used
 High-volume sites / customer facing apps
– Facebook apps
– Campaigns / Marketing sites
– API services
– Online services (flat hunting, digital galleries, file sharing,
dating, education, etc)
– Supplementing physical events – 02 Match Day, Marathon
races,

30. Why Salesforce customers are using Heroku
 From a business perspective:
– Extend the reach of your Force.com platform applications
– Innovate around ideas quickly with lower risk
 From an IT perspective:
– Manage costs with variable demand applications (elastic
scaling)
– Use established skills in languages & frameworks
– Refactoring legacy apps to modern frameworks

31. How Heroku fits into the Salesforce Family
 Via Salesforce Canvas
– Embed services and functionality not suited to force.com into
your org.
 Via Salesforce REST APIs
– Pull & Push data to Force.com applications
– Maintain single view of information
 On Heroku
– Run services that scale differently to Force.com apps

32. Getting started with Heroku
Git Push Deploy

33. Setup your Heroku account
1) Create an account on Heroku
2) Download the Heroku Toolbelt
3) Upload you public key
heroku login
Or check if you already have a key:

34. Whats in the Toolbelt?
 Heroku command line tools
– create | logs | ps | releases |
run | addons | config | fork

 A Git client
 Foreman
– run apps locally as they would run on Heroku

35. 5 steps to first deploy
1) Create you app (using your build tool)
2) Initialise a git repository for your project
3) Create your heroku app (heroku create)
4) Git Commit your files to the local repository
5) Git Push your app to heroku

36. 3 step continuous deployment
1) Enhance you app using your
development tools
2) Git Commit your files to the
local repository
3) Git Push your app to Heroku

37. DEMO: A REALLY QUICK APP
Creating live apps should be fast…

38. Technology used for Demo
 Meteor.com
– A JavaScript framework on top of Node.js
– Uses MiniMongo for data storage
 Heroku.com
– Mongodb addon from MongoLabs
– Custom buildpack :
• https://github.com/jr0cket/heroku-buildpack-meteor

39. Heroku Summary
 Deploy custom apps quickly and reliably
 Elastically scale resources based on business need
 Use existing language skills of your development teams

40. Try Heroku for yourself
Learn more at:
http://heroku.com/
Getting started with Heroku guides:
Thank you !!!