The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends pointing paid search clicks at aggressive lead generation pages and treating search traffic that converts well as top-priority leads. It also suggests reviewing sales metrics like close rate, time to close, and average selling price to provide feedback to optimize search buys and the website.

1. Search and the Enterprise Sales Force Barbara Coll CEO, WebMama.com

5. What does Marketing Think They Want? Add another images

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12. Thank You! Barbara Coll [email_address] WebMama Services: 1. SEM Strategy 2. SEO Review and Recommendations 3. Competitive Intelligence 4. SEO Guidelines 5. Paid Search Management WebMama Enterprise Clients