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This Store is Making Me Thirsty! The Neuroscience Behind Retail Marketing

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1. Neuroscience of retail marketing (how we're manipulated)
2. Customer Service - Make a remarkable experience (on and offline) - Remember the three P's of social media (people, passions, Projects)
3. The Future of Marketing is social objects!
4. Out-care the Competition - Developing your competitive Advantage
What will you do in your community?

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This Store is Making Me Thirsty! The Neuroscience Behind Retail Marketing

  1. 1. This Store is Making Me THIRSTY!The Neuroscience behind retail marketing
  2. 2. 1. Neuromarketing 2. Customer Service 3. The Future of Marketing 4. Out-Caring the Competition
  3. 3. 1. Neuromarketing! The science behind how we’re manipulated!
  4. 4. We don’t like to buy this colour of Bananas We like to buy this colour of Bananas
  5. 5. Does Music in stores make you buy more?
  6. 6. In grocery stores, shoppers make 38% more purchases while listening to slow tempo “muzak” On the contrary, fast food restaurants play faster “muzak” to encourage a faster rate of chewing. -Douglas Rushkoff, author of Coercion: " Why We Listen to What “They” Say
  7. 7. vs
  8. 8. How much " choice " do you offer?
  9. 9. vs
  10. 10. People stopping to try: People who bought jam: 40% vs 60% 30% vs 3%
  11. 11. A test in a casino found that people gambled 45 percent more money in a slot machine when a pleasant scent was introduced into the area. -Brainfluence by Roger Dooley
  12. 12. Music, Scent, Visual Appeal and be careful of Analysis Paralysis.! Make it easy for me to buy please!!
  13. 13. 2. Customer Service! Giving people a reason to come back!!
  14. 14. How can you measure customer service?! !
  15. 15. Social media is the new customer service
  16. 16. How do you create repeat customers? ! How do you measure good service? ! !
  17. 17. 3. Social Objects! The future of marketing!
  18. 18. Without experimenting you may never find your social object!
  19. 19. The future of marketing is social objects!
  20. 20. What’s your “free prize inside”?! Could you create “specials” and include recipes? ! (Caesar's, Paralyzers, Moscow Mule’s, Cozmo’s, Mojito’s) !
  21. 21. 4. Out-Care the Competition! Developing your competitive advantage!
  22. 22. Publically care about something
  23. 23. What reason do people have to support you?! What cause in your community could you champion?!
  24. 24. ***Take a picture of this slide!*** 1. Help me buy more 2. Make a remarkable experience (on and offline) 3. What’s your social object? 4. What will you do in your community?
  25. 25. Thank you for being awesome! @Jephmaystruck @stratlab stratgeylab.ca
  26. 26. Sources: https://www.ranker.com/list/vintage-alcohol-ads/robert-desalvo https://www.youtube.com/watch?v=WVgPTHj1W-w https://www.fastcompany.com/1781579/word-mouth-marketing-we-all-want-keep-joneses https://www.fastcompany.com/1779611/how-whole-foods-primes-you-shop https://www.thekitchn.com/costco-free-samples-261820 https://www.cheatsheet.com/money-career/costco-free-samples-these-are-the-secrets-to-getting-the-best- freebies.html/ Douglas Rushkoff, author of Coercion: Why We Listen to What “They” Say" https://www.nytimes.com/2010/02/27/your-money/27shortcuts.html https://www.narcity.com/ca/ab/calgary/things-to-do-in-yyc/you-can-get-over-5-lbs-of-poutine-served-in-a- massive-punch-bowl-at-this-spot-in-calgary https://www.instagram.com/highpointbws/ https://www.instagram.com/maltynational/ https://www.facebook.com/craftcellars/ https://twitter.com/KensingtonWM https://www.instagram.com/rockymountainwinespiritsbeer/ https://www.youtube.com/watch?v=aJETzUVSlNs&t

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