Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
6. Hosts the NATO Cyber Defence
Centre and the EU IT Agency
Internet access is a human right
Lowest public sector debt in Europe
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7. Leads CEE in terms of educational
level
99% of high school students are
learning English
Over 60% of the population is
engaged in the services sector
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8. 100% of schools and government
have broadband connection
70% of homes have broadband
connection
110% mobile penetration
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9. 98% of bank transfers are
made electronically
92% of income tax declarations are
filed via the e-Tax Board
1.2 million active ID cards
(population: 1.4 million)
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