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Taking The Lead In Social Media

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The Hutter Group: IP Business Strategy
The Hutter Group: IP Business Strategy

Jackie Hutter, Chief IP Strategist of The Hutter Group LLC and Patent Matchmaker was asked by the Leadership Committee of the Georgia Association of Women Lawyers (GAWL) to share some of her self-taught skills in Web 2.0 legal marketing. Jackie made this presentation to GAWL on March 10, 2009.

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Taking the Lead in Social Media Marketing for Lawyers or “Social Media Marketing for Dummies” Presentation before GAWL Leadership Committee March 10, 2009 Jackie Hutter, MS, JD Chief IP Strategist The Hutter Group LLC & Patent Matchmaker Website 1: www.JackieHutter.com Website 2: www.PatentMatchMaker.com Blog: www.ipAssetMaximizer.com Follow me on Twitter: @ipStrategist Blip.fm DJ JackieHutter
Why Social Media Marketing (SM) for Lawyers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quote from Vickie Pynchon, Esq. about SM Marketing ,[object Object]
My Journey into SM Marketing
Key Takeaway from My SM Marketing Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First Step to Any SM Marketing Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Second Step to Any SM Marketing Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a SM Marketing Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why So Many Options? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
+/- of LinkedIn (IMHO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Emerging SM Marketing Sources for Lawyers and Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parting Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Taking The Lead In Social Media

  • 1. Taking the Lead in Social Media Marketing for Lawyers or “Social Media Marketing for Dummies” Presentation before GAWL Leadership Committee March 10, 2009 Jackie Hutter, MS, JD Chief IP Strategist The Hutter Group LLC & Patent Matchmaker Website 1: www.JackieHutter.com Website 2: www.PatentMatchMaker.com Blog: www.ipAssetMaximizer.com Follow me on Twitter: @ipStrategist Blip.fm DJ JackieHutter
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