Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.

1. Top 10 Tips to Gain the Competitive Edge
JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com

2. Young p p view more
g people
than 40,000 ads
,
per year on television
alone…
l
http://pediatrics.aappublications.org/cgi/content/full/118/6/2563

3. Our success is a direct result of knowing how
to market a brand and having the right people
representing the brand.
p g
Greg Norman “The Great White Shark”

7. Branding 101
Top 10 Tips
#1 Take Away

8. Branding 101:
 A b d i th id tit of a specific product,
brand is the identity f ifi d t
service, or business

10. Brands Can Be:
• Name
• Sign
World's First Trademark? • Symbol
• Color Combo
• Slogan

12. Top 10 Tips:
1. Focus
2. T li
Tagline
3. Consistency
4. Quality
4 Q lit
5. Use It
6 Share It
6.
7. Talk the Talk
8 Harness Fans
8.
9. Reputation
10. Let Go A Little

14. What are you going to do for me?
 Focus on the #1 thing you provide

15. “The best most
The
convenient
drugstore with
d ih
high profit per
customer visit”
Good To Great: Why Some Companies Make The Leap...and Other's Don't

17. Get One!
 Be Short, Be Clear, Tell Me What You Do

18. Taste Great!
Less Filling!

21. Pick It & Stick With It
 10 Years to build brand recognition

26. Are You Top of the Line?
 No Cheese, No Fuzz, No Old

29. Everywhere.
 Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,
Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…

33. Press Kit:
 Make it easy for others to use… and they will

34. What to put in it?
1. Logos
1. For Print
2 For Web
2.
2. Hi-Res
Photos
(remember… Quality)
3. Needto Know NOW!
Media Contact
4. Generous,Easy to
Understand, Rules of
Use.
Use

37. Train Your Employees
 Focus on the #1, say th same thi
F th #1 the thing, say it
over and over and over again

38. “It’s My
Pleasure
Pleasure”
It’s not in the phraseology,
it’s in the attitude. It truly is
our pleasure to serve you.
~ Mike Schisler, Regional
Management Consultant

40. Let Your Fans Rave
 Ask f
A k for raves. Tell ‘
T ll ‘em where t rave. M k it
h to Make
easy to rave.

43. More Important than Pretty Pics
 A b d reputation can b d f i and d dl
bad t ti be deafening d deadly

46. Don’t Make an A** of Yourself
 Be F
B Fun, Be Kind, Be G t f l
B Ki d B Grateful

47. If you don’t get anything else… get this.

48. Be Consistent

49. THE END.
http://www.slideshare.net/jjlassberg
JJLassberg.com
www.schipul.com/jjlassberg
Schipul - The Web Marketing Company

50. Thanx a million for the
pics!
All photos used are Creative Commons
Licensed and linked from Flickr Galleries
available here:
1.
1 http://www.flickr.com/photos/jjlassberg/g
http // flickr com/photos/jjlassberg/g
alleries/72157624358073116/
2. http://www.flickr.com/photos/jjlassberg/g
alleries/72157624244696533/