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The Definition of Rebranding by Dixon|James

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Rebranding is a term used to identify many different kinds of repositioning efforts and visual makeovers of brands. In this presentation we take a closer look at what rebranding truly encompasses and how it should be used as a strategic growth facilitator. From the RebrandingXperts team at Dixon|James Communications. http://www.dixon-james.com/xpertise/rebranding-xperts/

Publicada em: Marketing
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The Definition of Rebranding by Dixon|James

  1. 1. THEDEFINITIONOF REBRANDING Dixon | James Rebranding Xperts
  2. 2. FOLKS USE CHANGE “REBRANDlNG” AHEAD TO DEFINE _ A BROAD VARIETY OF IDENTITY CHANGES.
  3. 3. WE BELIEVE REBRANDING IS THE DELIBERATE AND SYSTEMATIC PROCESS OF CREATING AN INSPIRED, FORWARD-FACING ORGANIZATION READY TO GRASP OPPORTUNITY THROUGH THE ALIGNMENT AND DYNAMIC PORTRAYAL OF YOUR UNIQUE DIFFERENTIATORS TO CUSTOMERS.
  4. 4. REBRANDING MEANS UPDATING OR REPOSITIONING YOUR CORE CUSTOMER PROMISE, THE ESSENCE OF WHAT MAKES YOU DIEEERENT.
  5. 5. ANDING IN C LU D ES at I I :1 NAME LOGO IDENTITY MARKETING LANGUAGE CUSTOMER EXPERIENCE
  6. 6. E i s £‘‘- 4 r - O O N / Kw YOU’LL KNOW YOU’VE SUCCESSFULLY REBRANDED WHEN YOUR CUSTOMERS FULLY EXPERIENCE THE NEW YOU.
  7. 7. REBRANDING CAN BE A JET PACK , ffl: -‘ff’ J T0 ACCELERATE YOUR BUSINESS SUCCESS
  8. 8. DIxonIJames Rebranding Xperts Jim Heininger jim. heininger@dixon-james. com www. rebrandingxperts. com

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