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FIVE QUESTIONS
TO ASK BEFORE

REBRANDING

Dixon | James
Rebranding Xperts
REBRANDING IS A

TIME,  ENERGY AND RESOURCE
INTENSIVE PROCESS. 

TO DETERMINE IF YOU ARE
READY FOR A REBRANDING, 

ANSWER ...
WHAT PROBLEM

ARE WE TRYING TO SOLVE?
TWO. 

HOW DOES REBRANDING
ALIGN WITH OUR

STRATEGIC
PLAN? 
:1

  

I’
1
TH REE. WHAT IS IT ABOUT
OUR CURRENT BRAND THAT LIMITS
OUR SUCCESS?
FIVE.  2“
DO WE HAVE

THE RESOURCES

TO SUCCESSFULLY
REBRAND?
DIxon| James

Rebranding Xperts

Jim Heininger

jIm. heininger@dixon—james. COm

www. rebrandingxperts. com
Dixon|James - The 5 Questions to Ask Before Rebranding
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Dixon|James - The 5 Questions to Ask Before Rebranding

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Think that your outdated or past-its-prime brand needs updating? The RebrandingXperts at Dixon|James Communications (rebrandingxperts.com).outline 5 important questions to ask before embarking on a #rebranding effort.

Publicada em: Marketing
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Dixon|James - The 5 Questions to Ask Before Rebranding

  1. 1. FIVE QUESTIONS TO ASK BEFORE REBRANDING Dixon | James Rebranding Xperts
  2. 2. REBRANDING IS A TIME, ENERGY AND RESOURCE INTENSIVE PROCESS. TO DETERMINE IF YOU ARE READY FOR A REBRANDING, ANSWER THESE FIVE QUESTIONS:
  3. 3. WHAT PROBLEM ARE WE TRYING TO SOLVE?
  4. 4. TWO. HOW DOES REBRANDING ALIGN WITH OUR STRATEGIC PLAN? :1 I’ 1
  5. 5. TH REE. WHAT IS IT ABOUT OUR CURRENT BRAND THAT LIMITS OUR SUCCESS?
  6. 6. FIVE. 2“ DO WE HAVE THE RESOURCES TO SUCCESSFULLY REBRAND?
  7. 7. DIxon| James Rebranding Xperts Jim Heininger jIm. heininger@dixon—james. COm www. rebrandingxperts. com

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