A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.

1. The digital generation “The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’” -- Don Tapscott, author of Wikinomics, Growing up Digital & Grown Up Digital

2. Roadmap Who am I? Who are millennials? Emerging technologies Social media in the workplace Applying the NETS standards The future…

3. Who am I? Friend Husband Technology Northwestern Kansas City Royals Social media Volunteer GenY Irish setters Early Adopter Storyteller

4. I grew up with…

6. IBM Thinkpad (my dad worked there)

7. 1st e-mail address

8. justin.goldsborough@northwestern.edu

9. 1st Ethernet cable

10. I had never had Internet access 24/7 before

11. 1st AOL buddies

13. Who are millennials? http://www.youtube.com/watch?v=EoqiRRMQ0fs

15. Been using social media since college or before

16. Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Facebook)

17. They blog, friend and tweet just as they eat, drink and sleep

18. Future students, employees and customers“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’” - Don Tapscott, author of Wikinomics, Growing up Digital and Grown Up Digital

19. The millennial student http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related

20. Who are they? Multitasking Digital Diverse Inclusive Civic Opportunity driven Coddled Tech-savvy Connected Overly assertive Dreamers Confident Source: Clara Miller/Morningstar Communications

22. Most say early 1980s to mid 1990s

23. Also called Gen Y

24. More than 100 million

25. 1/3 larger than baby boomers

26. 70 percent

27. Millennials that plan to attend college

28. 51 million

29. Entered workforce in Europe in 2008Sources: Wikipedia, Porter/Novelli Worldwide, BNet

30. MillenNial mindset Sources: Clara Miller, Morningstar

31. More millennials: Technology

32. More millennials: Social Media

33. The Networked Student http://www.youtube.com/watch?v=XwM4ieFOotA

35. Texting

36. Twitter

37. Facebook

38. YouTube

39. Blogs

40. Cell phones/Applications

41. Research 2.0

42. Kindle

43. Flip video cameras

47. What is it?

48. Why would anyone use it?

50. A place to find community

51. An online networking event

52. A chance to build your personal brand

54. Average age of a Twitter users is 31

55. About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter

56. Drops to 10% for 35-44

57. Less affluent adults use twitter more often

58. Correlates with fact that most “tweeters” trend toward Gen Y

59. 75% of Twitter users connect to the Internet wirelessly

60. More than 82% have a cell phone and send text messages from it Sources: Pew Internet study

61. Facebook

62. Facebook stats

63. YouTube

65. 2nd most popular search engine

66. Not a search engineSources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)

67. Blogs

68. Blog stats

70. iPhone (AT&T)

71. Almost 1.5 billion downloads

72. Palm Pre (Sprint)

73. More than 1 million

74. G1 and G2 Android (T-mobile)

75. More than 3 million as of last fall

76. Blackberry Bold/Tour (Verizon)

78. Anyone for pizza? http://www.youtube.com/watch?v=Ojw8I1CFu-w

82. Kindle Stats/use

83. Flip video cameras

84. Flip Video Camera Video http://www.youtube.com/watch?v=AxAIAqM5TVk

85. Content sharing

86. Social media in the workplace

88. Taught social media class at Drake

89. Meeting expectations: Face-to-face (boomers) vs online (millennials)

90. Beverly Macy

91. Teaches social media marketing at UCLA

92. Sees need for education of how social media changing workplace

93. Gravity Summit

94. Barbara Nixon

95. Teaches Making Connections: Facebook & Beyond at Maryland

96. Calls millennials “not as tech savvy as we are led to believe”

97. KC/IABC student career fair

98. Students get multi-tasking, social media on a personal level only

100. 4,475 people in 20 countries on five continents

101. Between November 5 and December 14, 2008

102. 2 demos: 1,075 people 25-34, 3,400 35-64Images courtesy of www.edelman.com

103. Who do you trust? 3rd 6th 16th 9th

105. 10 million total Wikipedia articles

106. 100 million YouTube videos viewed per day

107. 900,000 blog posts per 24 hours

108. 3 million tweets per day

109. 2.6 billion minutes spent on Facebook daily

111. Ford case study Sources: Shel Holtz

112. United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo

113. Southwest Doesn’t… http://www.youtube.com/watch?v=u1SMcaVekVE

115. Product Dev and WiMAX teams were playing around with Jive Clearspace as a blog and collaboration platform and were willing to share.

116. We saw multiple employee communications issues on the horizon that could benefit from dialogue.

117. First used in small group settings among early adopters/social media advocates.

118. Launched to the enterprise on May 29, 2008.

119. Began with 50 communities in May 2008.

120. Now…

121. 47 percent increase in visits in first six months and still rising month after month.

122. More than 350 communities, about 770 personal blogs, 310 community blogs, 2,056 blog posts, 1,100 discussion threads.

123. Average of 3,000 visits per day.

125. Almost 1,500 respondents

126. Majority from North America, but feedback worldwide

127. Individual contributor to CEO, largest % manager levelImages courtesy www.iabc.com

129. Blur lines between Sprint Space (internal blog) and i-Connect (company-wide intranet), ratchet up activity to drive authenticity and engage key employee influencers:

130. Activate our brand from the inside out.

131. Make employees active participants in revolutionizing the customer experience by tapping collective wisdom, acting on what we learn.

132. Spread optimism at new speeds.

133. Connections at all levels, idea generation, propagate hope.

134. Use employee communications as a key driver of high performance.

135. Drive confidence in leadership at all levels.

136. Deliver the “why” behind decision-making in a two-way conversation.

137. Demonstrate accountability.

139. Provide “the why” behind decisions

140. Help employees shape their “Sprint story”Images courtesy www.iabc.com

143. Applying the NETS standards Creativity and Innovation Communication and Collaboration Research and Information Fluency Critical Thinking, Problem Solving and Decision Making Digital Citizenship Technology Operations and Concepts

148. Applying the NETS standards Digital Citizenship Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior. Group Justin So, what do you think?... Students monitor the blogosphere – including blogs, Twitter, Facebook, YouTube – and share current events in technology with each other. Research legal blogs on Google blog search, search legal conversations on Twitter, social media policies companies have shared and collaborate on “Student social media and technology policy.”

150. The future? Mobile 4G mifi Google Wave ? Android

151. Mobile, mifi and 4G

152. Android

156. Blog: http://www.justincaseyouwerewondering.x.iabc.com

157. Twitter: @jgoldsboroughwww.twitter.com/jgoldsborough

158. Facebook: http://www.facebook.com/justin.goldsborough

159. E-mail: justingoldsborough@gmail.com

160. Let’s continue the conversation!