E Health; Building Bridges - Bringing clinicians and patients closer through social media (90m ver)
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E Health; Building Bridges - Bringing clinicians and patients closer through social media (90m ver)
- 1. Building Bridges Bringing clinicians and patients closer through social media By JC Duarte | The Strategy Guy @ www.thestrategyguysite.com
- 2. Today we have 3 objectives
- 3. Spark awareness, understanding and comfort around social media & it’s role in Healthcare
- 4. Challenge you to adopt social media into your practices
- 5. Share key learning’s and give you practical approaches you can immediately put to work
- 8. Trusted relationships Source: http://www.flickr.com/photos/11164709@N06/4387457002/sizes/o/
- 10. technology
- 18. Decrease in search. Increase in community. Source: Awareness
- 20. Who are your stakeholders?
- 21. Average age across social networks
- 22. How have you served them up until now?
- 26. After
- 31. What’s wrong with this picture?
- 34. The Social Media Relationship Cycle Phase 1 Your Offering Results/ Pulse Check Retention Setting Objectives Community Planning Acquisition/ Uptake
- 35. Phase #1 What are you thinking of offering? Is there really a need? Who are your key stakeholders? How do they currently behave? Before you start… Research Validate Crystalize Your Offering Results/ Pulse Check Retention Setting Objectives Community Planning Acquisition/ Uptake
- 36. What does success look like? Over what period of time? How are they tied to your business goals? How and when will you measure success? Paint a picture… You can’t manage what you don’t measure Phase #2
- 37. Phase #3 What is your budget? What internal + external people will you need? Build or white label? Where will you gather content? Can you source sponsors? The social media plan If you don’t have your own plan you become a part of somebody elses
- 38. Phase #4 How are they segmented? Where do they hang out? How will you reach out to them? What’s are the different carrots you’ll offer? Go get them! Focused, Targeted and Authentic
- 39. Phase #5 When do you know you’ve achieved success? How does your community fit into your stakeholders life? Formalized referral? Integrating your CRM? Return on investment The proof is in the numbers
- 40. Phase #6 Keeping your relationships engaged Deepening relationships Loyalty initiatives? Evangelists Don’t give up to early! Aim to distribute the workload by engaging your community
- 42. EXAMPLE: RENEE ROULEAU SKIN CARE
- 47. EXAMPLE: HEALTH/ PATIENT COMMUNITIES
- 63. Twitter; @strategyguy E-mail; [email_address] Blog; http://thestrategyguysite.com/ LinkedIn; http://www.linkedin.com/in/jcduarte
Editor's Notes
- Intro; MY NAME IS JC DUARTE AND I BELIEVE MY PURPOSE IN LIFE TO BE EMPOWERING EVERY RELATIONSHIP I TOUCH BY BRINGING OUT THE VERY BEST IN PEOPLE & ORGANIZATIONS. Build Credibility; I SPENT THE FIRST 22 YEARS OF MY CAREER WORKING WITH ENGAGEMENT PRINICPLES AROUND THE WORLD HELPING COMPANIES TO GROW THROUGH INCREASED PRODUCTIVTY & IMPROVED COMMUNICATION. I’VE SPENT THE LAST 5 YEARS DOING DOING PRETTY MUCH THE SAME THING, EXCEPT THAT I’VE BEEN INTEGRATING SOCIAL TECHNOLOGY TOOLS INTO MY WORK, SIGNIFICANTLY SCALING MY INTERVENTIONS, INFLUENCING SIGNIFACANTLY MORE LIVES & BUILDING SIGNIFICANT PERSONAL RELATIONSHIPS. IN 2007, as part of an internationalization project for an off-line coaching program, I built an on-line coaching community under the brand name Amazing Dreamers on the Xing platform. Within 18 months we had over 7.500 premium members and were consistently within the top 3 most active premium communities on the Xing platform. That community was the anchor that served for international brand recognition & new client acquisition. I started out this trip taking off from Barcelona yesterday with a 60 slide presentation.. and just as the plane reached cruising altitude, I decided to share less than 1/2 of those original slides, along with a recent case study & some key recommendations for beginners, intermediates & experts in this social media realm. Speak to the slide – Bridge w/ missing next step.. A bridge to the future or a tidal wave? Bringing clinicians & patients closer through social media.. Social media doesn’t exempt you from Social norms.. We’re not witnessing a revolution per say, nut rather an evolution of what’s been successful for us to date.
- < SLIDE 2 > The full slide-stack will be available tomorrow on my LinkedIn profile under the SlideShare application section, but today I will focus on the goal of delivering on 3 key objectives. - Stats; let’s not repeat the landscape.. You’ve already heard it here today.. - Why; Who are your stake-holders & why do you do what you do? What are you passionate about Case Studies Story; Fit4D (the success of social media tools & bridging the physical barrier through the use of technology) Tools; xx Do´s & Don’ts; xx
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.