2. Targeted POS advertising results in sales
uplift
• Two weeks advertising
campaign at Heathrow T5
• John Grisham - The
Associate (Random House)
• Published – January 2009
• 11% Uplift in Sales
“We did have great feedback on the screens and saw for
ourselves how good the ads looked in situ and how
prominent they were. Also, we clearly can’t measure the
effect the ads might have had on sales away from the
airport.”
Han Ismail, Sales Manager
