Digital Unscripted Content Trends 7/2020

VOD / streaming / web / shortform /
digital originals and formats
Smartshow.tv
Digital Unscripted Content Trends
7/2020

Smartshow.tv – Digital Unscripted Content Trends
About the Report
A curated selection of shows intended for digital content
professionals.
The report covers digital video entertainment content with a focus
on VOD, streaming, web content, shortform, digital originals and
formats suitable for digital platforms. Focal point on unscripted
content; reality, entertainment and factual shows with format
potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages,
guaranteed by Smartshow.tv founder Ivan Krasko.
Visit www.smartshow.tv for trailers and more
2

Trends
• New service coming. Peacock launches on July 15 in the US. It will be supported by drama
and animated originals, but also some factual premieres such as 'Lost Speedways'
• Factual efforts. There’s an increase of new factual originals on various digital platforms. Topics
vary from solving mysteries of the past to stories of athletes
• More adventure and travel shows. Bear Grylls boosts his digital presence, Netflix and Disney+
launch travel/adventure shows in July
• Even more dating reality shows. 'Singletown' expands to Norwegian digital platform, Netflix
orders 3 dating reality shows for Brazilian market. 'Are You the One?' and 'Paradise Hotel'
ranked among top 5 most watched shows on German VOD service TV Now in June
• Drag queens in demand. Canadian streaming service Crave launches local 'Drag Race',
German TV Now introduced 'The Diva in Me' last month
3

Pitch of the Month
4
Content inspirations. Future hits & fresh formats to consider next

The Diva in Me
Smartshow.tv says / This format combines two popular
elements: makeover/transformation and drag queens, making it
suitable for digital platforms. The show can be produced at
affordable budget with a short production cycle.
Synopsis / Drag queens help women going through a tough time
with a big makeover and lip-sync performance.
Good to know / Format from Latin America, most recently
adapted in Germany for TV Now.
5
Makeover format / 60’ / distributed by NBCUniversal
Show
Supporting
Diversity
Photo:TVNow/
Bernd-MichaelMaurer

Key New Developments
6
Recently announced new projects

Untitled Bear Grylls Projects
Smartshow.tv says / Recently announced partnership with
prodco The Natural Studios and Team Whistle will strengthen the
Bear Grylls brand and survival/adventure genre in digital.
Synopsis / Digitally native shows to reach young audiences.
Outdoor lifestyle and adventure programming bringing the world of
Bear Grylls through multiple series to social platforms and
digital-only Bear Grylls network.
Good to know / Bear Grylls’ recent Netflix show 'You vs. Wild'
won 'Best Multi-Platform Format' award at The International
Format Awards 2020.
7
US originals / lifestyle and adventure / Bear Grylls Digital Network

Also In Development
TV Now Germany orders local remake of Just Tattoo of Us, a
reality show where friends or couples go through a real test of fire
by choosing tattoos for each other. rtl.de
After Danish option, Discovery Networks’ Dplay orders local
remake of the dating reality format Singletown also in Norway.
keshetinternational.com
German Joyn orders new untitled reality show with 'a prominent
lady looking for great love', and Shame Game, in which
influencers challenge each other with the winner choosing the
next social media content for the others. dwdl.de
8

3 Most Important Launches
9
Smartshow.tv selects key unscripted VOD originals premiering in July 2020

Dating Around
Smartshow.tv says / Netflix boosts dating reality genre in Brazil.
On top of 'Dating Around Brazil', also local versions of 'Love is
Blind' and 'Too Hot to Handle' were ordered for next year, proving
the ongoing popularity of this genre in digital world.
Synopsis / People from different genders and sexual orientations
leave dating apps in order to seek a new love, face to face on
blind dates at trendy urban hot spots.
Good to know / Adapted from U.S. Netflix original format / Local
version produced by Endemol Shine Brasil.
10
Brazilian remake / dating reality / July 10 / Netﬂix

Ninja Warrior Kids
Smartshow.tv says / German streaming service TV Now extends
its library with 2 250 hours of acquired kids and family content.
The launch of original show 'Ninja Warrior Kids', based on a brand
very popular on German TV, serves as an ideal marketing tool to
emphasize this step.
Synopsis / 'Ninja Warrior' spin-off with children aged 10-13 facing
challenges on the obstacle course. The focus is on fun.
Good to know / Joint project with linear channel Super RTL,
where the full season will debut in the fall, months after streaming
premiere.
11
German adaptation / physical competition / July 13 / TV Now
Photo:TVNow/MarkusHertrich

Sing On!
Smartshow.tv says / Netflix launches its first original Spanish
talent-based show. It is an important step due to Netflix having a
production base in Spain, with 'Sing On!' being a test of this type
of content for local producers.
Synopsis / Players test their abilities singing popular songs, with
the jackpot of up to €30,000 growing every time they hit the right
note.
12
Spanish original / singing contest / July 24 / Netﬂix

Also Launching
Say I Do (US original) / reality / July 1 / Netflix / Couples
overcome obstacles to celebrate their love in surprise dream
weddings designed by three experts in less than a week
Unsolved Mysteries (US original) / factual / July 1 / Netflix /
Modern take on the classic investigative mystery docuseries
Canada’s Drag Race (Canadian remake) / competition / July 2 /
Crave / Twelve drag artistes compete for the title of 'Canada’s
First Drag Superstar'
Southern Survival (US original) / factual / July 3 / Netflix / Testing
out products designed to help people survive dangerous
situations, including explosions, natural disasters and intruders
13

Also Launching
Life Size Toys (US original) / factual reality / July 6 / Quibi / A
team takes classic childhood toys, builds them huge, and turns
them into extreme stunts
Down to Earth with Zac Efron (US original) / travel / July 10 /
Netflix / The actor journeys around the world with a wellness
expert in a travel show that explores sustainable ways to live
Greatness Code (US original) / documentary / July 10 /
Apple TV+ / A series that spotlights untold stories from athletes,
examining a pivotal moment that defined their career
Skin Decision: Before and After (US original) / makeover / July
15 / Netflix / Skin and beauty expert and a plastic surgeon use the
latest procedures to bring out their clients’ best selves
14

Also Launching
Indian Matchmaking (US original) / reality / July 16 / Netflix / A
matchmaker guides clients in the U.S. and India in the arranged
marriage process
The House of Ho (US original) / factual / July 16 / HBO Max /
Multi-generational family docusoap about a family that immigrated
from Vietnam to the United States with little money, relying on
hard work to establish the ultimate American dream
Muppets Now (US original) / hybrid / July 31 / Disney+ / The
Muppets Studio’s first unscripted series
Full list of premieres and trailers at www.smartshow.tv
15

Recently Launched
● TV Now Germany launched 3 comedy video podcasts
● Twogether (Netflix) – two handsome Asian stars search for
their fans in various countries in the region, and become
friends despite their language differences
● VIPstagram (RTL.de) – two hosts chat with celebrities about
the most interesting social media posts of the week
16

In Brief
CBC Gem Canada claims to have success with factual show You
Can't Ask That about people responding to confronting questions,
true crime docu Farm Crime, and Jensplaining about
misinformation surrounding medical topics. cbc.ca
Chinese video platform Mango TV succeeds with music talent
show Sisters Who Brave Winds and Waves as the first episode
hits 400 million views according to caixinglobal.com. The show
features established female celebrities aged 30+ as they compete
for a spot in a new all-female band.
18

In Brief
German VOD platform TV Now has released the top 5 list of the
most streamed shows in June: 1) TV soap opera 'Good Times,
Bad Times', 2) TV Now original reality dating show 'Are You the
One?', 3) TV soap opera 'All That Matters', 4) scripted reality 'Day
and Night', 5) TV Now original reality dating show 'Paradise
Hotel'. rtl.de
One of the most successful shows on Finnish streaming service
Yle Areena last spring was local reality show The Au Pairs (Au
pairit), in which five young Finns travel abroad to care for children
and spend time together. yle.fi
19

About the Author
Smartshow.tv founder Ivan Krasko has over 12-years experience
in digital media and broadcasting. Emphasizing his analysis of
global TV and video content trends, with a focus on formats.
He works at the development department of the leading
broadcasters in Czechia and Slovakia. He researches global
content markets, tracks content trends and discovers successful
international content suitable for local adaptation.
As a former digital content manager, he has created complex
strategies for digital B2B projects, significantly increased online
traffic and strengthened the projects’ brands. Other expertise
include experience as a broadcasting data analyst.
E: ivan@smartshow.tv / Twitter / LinkedIn
20

Digital Unscripted Content Trends 7/2020

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Digital Unscripted Content Trends 7/2020

Semelhante a Digital Unscripted Content Trends 7/2020 (20)

Último

Último (20)

Digital Unscripted Content Trends 7/2020