Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).

2. From Exposure to Sales
How to get influencers to actually sell your products

3. Influencers
THE buzz word

5. And then came facebook
2006

6. Congrats! It’s an influencer!

7. 2019: being an influencer carries status

9. Social media gives anyone the ability
to reach super targeted audiences

10. Influencers build trust
Trust increases CR

11. Content Creating
As a Passion

12. 202K

13. 234k

16. Influence = Power
Power = Money

18. Gorgeous
You go Girl
Stunning!
GIRLLLL
OMGGGG
Damn!

20. Hashtag groups

21. The Result:
Influencers:
o Low quality instant content
o More commercial
o Less authentic
o Less credible
o Influencers became advertisers
o Their power began to fade

22. Quality not quantity
Research:
exposure & engagement
And yet,
still cannot measure ROI
Advertisers:

24. As long as influencers get
paid for exposure
✓Low motivation to sell
✓Limited amount of content
✓Exposure & engagement based content
✓Choosing influencers is not based on CR

25. Reward Per Sale

26. 76% of advertisers in the US:
the biggest advantage of
Affiliate Marketing is easy
monetization
Business insider

27. Affiliate Marketing in the US
Affiliate Marketing drives an
average of 23% of total
eCommerce Sales – Similar to
SEO and PPC.
Business insider

28. Increases
motivation
to sell and as
much as
possible.
Rewarding Influencers on Sales

29. Rewarding Influencers on Sales
Increases motivation to
constantly create content
about your brand.

30. Rewarding Influencers on Sales
Full
transparency
allows
influencers to
constantly
optimize

31. Makes influencers
more creative about your brand
Rewarding Influencers on Sales

32. Makes influencers
bond with real, focused followers
Rewarding Influencers on Sales

33. Allows you to
measure CR and pay only when you
see results.
Rewarding Influencers on Sales

34. Exposure and traffic are FREE
Rewarding Influencers on Sales

35. Enables to choose influencers who can
actually sell your products.
Rewarding Influencers on Sales

37. There’s Room For Everyone
Maximize
budget
Perfect
Mix
EffectiveDefine
Goal

38. Conversion rates of
influencers who sell

39. 15 influencers15 influencers
87.5%
total sales
12.5
% total
sales
CTR 2.54%CTR 1.1%
182,739 followers198,618 followers
Source: Ambassadors

41. Measurable Influencer Marketing
with a big increase in sales

42. Thank you