2. CONTENTS
Introduction
History
Timeline of Apple Product
Product overview & corporate strategy
Distribution channels & strategy
Environmental record
Conclusions & recommendations
3. Introduction
Apple Inc. is an American multinational corporation
that designs and markets consumer electronics,
computer software, and personal computers. The
company's best-known hardware products include the
Macintosh line of computers, the iPod, the iPhone and
the iPad. Apple software includes the Mac OS X
operating system,the iTunes media browser; the iLife
suite of multimedia and creativity software; the iWork
suite of productivity software. As of August 2011, Apple
is the largest company in the world by market
capitalization and, therefore, also the most valuable
technology company in the world, ahead of Microsoft.
4. Apple Inc.'s world corporate headquarters are located
in the middle of Silicon Valley, at 1 Infinite Loop,
Cupertino, California. This Apple campus has six
buildings that total 850,000 square feet (79,000 m2)
and was built in 1993 by Sobrato Development Cos.
5. History
1976–1980: The early years
1981–1985: Lisa and Macintosh
1986–1993: Rise and fall
1994–1997: Attempts at reinvention
1998–2005: Return to profitability
2005–2007: The Intel transition
2007–present: iPhone and iPad
18. Environmental record
Greenpeace, an environmental organization, has
confronted Apple on various environmental issues,
including promoting a global end-of-life take-back
plan, non-recyclable hardware components, and
toxins within the iPhone hardware.
In Greenpeace's Guide to Greener Electronics that scores
electronics manufacturers on their policies regarding toxic
chemicals, recycling and climate change, Apple ranked 9th out of
18 leading electronic makers in October 2010 with a score of
4.9/10.
All Apple computers also have EPEAT Gold status.
19. C o n c lu s io n s
The hardware market will be increasingly
undifferentiated
Devices can be used as Trojan horse for
introducing standards (iTunes)
A migration towards services could be
inevitable