China is not for everyone - peggy Mizrahi

1. China is not for everyone
Peggy Mizrahi
Manager, China Unit

3. • Visa application
• Special tips for exhibitors
• Airports and taxi fare
• Phrase book
• Useful sentences
• General tips for business trips in China

4. Role of the China Unit
• Promote
• Facilitate
• Advance
• Mediate

5. Role of the China Unit
• Advice
• Prevent
• Avoid
• Alleviate

6. China is not for everyone
• Complexity
• Costly
• IP violation
• Local rules
• Unpredictability
• Cultural gap

7. Are you ready for China?

8. Checklist
• Your existing competitors in the Chinese
market
• Your competitive edge and disadvantage
• Your core IP
• Your potential sales channel
• Your after-sale customer support
• Your Chinese market budget

9. E-Commerce Platform - Jungle
• Diverse products
• Fierce competition

13. Intellectual Property
• Example: Selfie stick

14. Copycat

15. Localization
• Example: Facekini, Anti-radiation apron

16. -Chinese customers
depressed and spoiled at the same time

17. Choice