3. Facility: All you need is an internet access
o Flexible work
o All is in the cloud
• Development tools and platforms
• Marketing
• Product
o Communication
6. SoLoMo in Product design and features
o Social
• Interact with friends, family,
colleagues
• Share life and experiences
• All is about sharing and o Mobile
communication • Ubiquity
o Local • Location aware interactions
• Interact with brands and • Surprise each other
products on the way
• Contextualized behaviour
• Real life happens in the
street
7. Stone age
200.000 sent every second
SMS - popular but archaic