Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Why social media
1. Why Social Media Can it really make a difference to your business?
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6. To Sum it Up... ....and we are moving rapidly to Web 3.0
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9. … ..or in other words people having interaction and conversations online in real time What a great experience I’d recommend this business 2 everyone Anyone know of a great restaurant in town – perhaps an Italian? Hey look at this great article – some fascinating facts here! What poor service, I had to wait for over an hour! But instead of ' word of mouth ' it becomes ' world of mouth ' because everyone can read it and contribute to it
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14. You Must put together your Strategy : We use the POST methodology People : You need to know how your customers are Interacting online, you need to understand the Social Technographics profile Objective : What is your objective, listening, talking, supporting? - chose just one Strategy : How are you going to change the relationship with your customers, you need to think about an engagement strategy and a content strategy Technology : Once you know the above what technology Can you use to help you? POST was first introduced by Forrester Research (www.forrester.com)
15. People First : different users do different things Inactives Spectators Joiners Collectors Critics Creators Creators publish blogs /update websites..upload video / photos Critics respond to others content, posting reviews commenting on blogs Collectors organise content for themselves, using RSS Feeds or Bookmarks Joiners maintain and visit Social Network Sites Collectors organise content for themselves, using RSS Feeds or Bookmarks Spectators consume the content, blogs, videos Inactives, do none of the above Which Strategy will reach your clients and Prospects? courtesy forrester.com
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18. Finally Technology - Your Key Social Platforms are : Remember Social Media is two things Social – so you need places where you can engage (Listen and talk!) Media – You need places to put your user generated content
19. Our Recommendations are : Distributes info to your Social media group Form a Relationship Host your Content become an expert Listen to whats being said Reputation Management & Ideas
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22. Intelligent businesses…use Social Media Attract Visitors in your Target Market Convert Visitors into Paying Clients Up-sell, Cross Sell Build and Retain Solicit for Referrals Number of Leads Generated Number of Leads Converted Monetary Value of 1 st Transaction Average Gross Profit Margin Number of Transactions per Year Number of Referrals Per Year / client Number of Years as a Client Write and give away great content Professional Ongoing Communications Great content that goes viral Search for your target audience using the Social Networks An Effective SM Strategy Website and communications strategy They will find you An Effective Communications Strategy Get your profile on the Social Scene get your pitch right Follow them and engage in Conversation Be known as the expert Answer their Questions Run a Competition / discount / event Get their Opinions Let them contribute Great content More events etc Great content that goes viral
23. Social Media, what do we mean? Social Networking Sites Allow Users to add a profile page and then to share information, pictures, images and videos with their friends and families and other business ‘followers ’ Linkedin and Facebook Social Bookmarking Sites allow users to publicly ‘tag’ a website as a favourite therefore voting for it. This information is then easily shared with other Internet Users Sumbleupon – Delicious – Digg -Reddit – Technorati Microblogging Sites Quick messages that get indexed by Google quicker than blogs and websites Twitter
24. These websites are a great starting point for your Social Platform You will find that you can publish one piece of content in multiple ways
![First a History Lesson on the Web ,[object Object],[object Object],When the Internet was first made available this was more than adequate as consumers we were used to just 'push' marketing where the TV or Radio just 'broadcasted' information (hoping it would find the right audience!)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)