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WHAT IS GAMETRACK?                    APPS            ONLINE        PACKAGED                    FREE APPS          SOCIAL ...
HOW DO WE DO IT?MONTHLY FIELDWORK PER MARKET1,000 Nat Rep       1,000 Online Face to Face           Rep     SAMPLES COMBIN...
DEPTH OF ANALYSIS TO REACHSUB GAMER GROUPS  120+ discrete gamer activities to                                             ...
WHAT GAMETRACK WILL TELL YOU...•What is the TOTAL size of the video games market – time, volume and value?•How does the TO...
CORE QUESTIONNAIRE DESIGN    Games           Time spend       Acquisition       Acquisition        Title    devices       ...
QUARTERLY REPORTING EXAMPLES                 Dummy data   COUNTRY COMPARISONS    MARKET OVERVIEWS      GAMER PROFILES     ...
ACCESS TO RESULTS VIA REPORT PORTAL                           Dummy data                     •Secure password protected on...
AS A SUBSCRIBER, WHAT DO I GET?  •Country results deck (quarterly releases)  •Pan European results (quarterly releases)  •...
For further information contact: Paul.maskell@ipsos.com                                   BREAKFAST                       ...
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What is Gametrack? Ipsos MediaCT

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Gametrack is a tracking survey commissioned by ISFE, the Interactive Software Federation of Europe, to robustly measure the size and track the changing dynamics of the TOTAL video gaming market. The survey provides the first ever definitive measurement of the total value, volume and time spent across the packaged, mobile and online gaming markets.

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What is Gametrack? Ipsos MediaCT

  1. 1. WHAT IS GAMETRACK? APPS ONLINE PACKAGED FREE APPS SOCIAL DISC/CART PAID APPS FREE DOWNLOAD NEW PAID EXTRAS PAID DOWNLOAD PRE OWNED PAID EXTRAS RENTAL MULTIPLAYER BROWSER TIME SPENT ACQUISITION VALUE
  2. 2. HOW DO WE DO IT?MONTHLY FIELDWORK PER MARKET1,000 Nat Rep 1,000 Online Face to Face Rep SAMPLES COMBINED AND WEIGHTED TO BE NATIONALLY REPRESENTATIVE AGED 6+ REPORTING QUARTERLY PER MARKET ON 6,000+ INTERVIEWS 24,000 INTERVIEWS PER QUARTER ACROSS EUROPE from Q3 2
  3. 3. DEPTH OF ANALYSIS TO REACHSUB GAMER GROUPS 120+ discrete gamer activities to DEVICE GAMES ON analyse the market on CONSOLE HANDHELD COMPUTER TABLET SMART- PHONE OTHER PC, laptop Smartphone Internet TV (Leapfrog) Stream on Tablet Mac Kids TV TYPE OF GAMING PACKAGED Disc / Cartridge New Pre owned Rental APPS FREE games Apps PAID Games Apps Paid extras ONLINE Free full game download Download Paid full game download / Paid extras DLC Game specific: Shockwave, Friv Site specific General sites: Yahoo! or Disney Multiplayer Disc then free (i.e. Guild Wars) Subscription (i.e. WOW, Aion) Free / paid extras (i.e. Runescape or Club Penguin) On demand subs OnLive, Metaboli or Playcast Social e.g. Facebook 3
  4. 4. WHAT GAMETRACK WILL TELL YOU...•What is the TOTAL size of the video games market – time, volume and value?•How does the TOTAL market break down in terms of ALL gaming types (packaged, online, apps)?•What are the OVERLAPS between packaged, online and apps gamers?•How do the PROFILES of different gamer types differ (eg Social vs. MMOG vs. Apps)?•What are gamers playing , acquiring and paying for BY DEVICE?•How big is the PRE OWNED market?•What are the lead FRANCHISES/GENRES/PUBLISHERS by types of gaming? ALL OF THE ABOVE TRENDED QUARTERLY BY MARKET 4
  5. 5. CORE QUESTIONNAIRE DESIGN Games Time spend Acquisition Acquisition Title devices gaming volume value past specific used/access past month month Verbatim for all % Ownership % play ever by % Acquired by % Acquired by titles acquired DEVICE and by DEVICE and by DEVICE and by by DEVICE and % Active users GAMING TYPE GAMING TYPE GAMING TYPE by GAMING TYPE - used for # Number of Time spend per # bought by $£€ bought by ranking analysis devices owned week DEVICE and by DEVICE and by GAMING TYPE GAMING TYPE Aware/Interest % Future Time spent by in buying listed ownership DEVICE and by Subscription titles [as agreed GAMING TYPE xbox live / PSN by subscriber] Client specific question modules 5
  6. 6. QUARTERLY REPORTING EXAMPLES Dummy data COUNTRY COMPARISONS MARKET OVERVIEWS GAMER PROFILES DETAILED PERSPECTIVES 6
  7. 7. ACCESS TO RESULTS VIA REPORT PORTAL Dummy data •Secure password protected online reporting portal •Storage hub for quarterly reports and pre loaded reports 7
  8. 8. AS A SUBSCRIBER, WHAT DO I GET? •Country results deck (quarterly releases) •Pan European results (quarterly releases) •Access to online key results portal •Allocation of ad hoc analysis requests •Ability to add optional extra subscriber specific questions 8
  9. 9. For further information contact: Paul.maskell@ipsos.com BREAKFAST SEMINAR 30 May 2012 Soho Hotel, London

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