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Trust in Professions: Ipsos MORI Veracity Index 2017

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Politicians remain the least trusted profession in Britain, but their ratings have been unmoved by recent harassment revelations according to the 2017 Ipsos MORI Veracity Index of public trust in professions

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Trust in Professions: Ipsos MORI Veracity Index 2017

  1. 1. © 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1Veracity Index 2017 | November 2017 | Version 1 | November 2017 Ipsos MORI Veracity Index 2017
  2. 2. 2Veracity Index 2017 | November 2017 | Version 1 | Veracity Index 2017 – all professions overview 94% 91% 87% 85% 83% 81% 76% 74% 67% 65% 64% 59% 54% 50% 50% 45% 41% 38% 36% 27% 27% 26% 19% 17% Nurses Doctors Teachers Professors Scientists Judges Weather Forecasters The Police Television news readers Clergy/priests The ordinary man/woman in the street Civil Servants Lawyers Pollsters Charity chief executives Trade union officials Local councillors Bankers Business leaders Estate agents Journalists Professional footballers Government Ministers Politicians generally “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?” % trust to tell the truth Base: 998 British adults aged 15+, fieldwork 20 - 26 October 2017
  3. 3. 3Veracity Index 2017 | November 2017 | Version 1 | The five most trusted professions, 2017 94% 91% 87% 85% 83% Nurses Doctors Teachers Professors Scientists % trust to tell the truth: Base: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 2016 score: 93% 91% 88% - 80%
  4. 4. 4Veracity Index 2017 | November 2017 | Version 1 | The five least trusted professions, 2017 27% 27% 26% 19% 17% Estate Agents Journalists Professional Footballers Government Ministers Politicians generally % trust to tell the truth: Base: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 2016 score: 30% 24% - 20% 15%
  5. 5. 5Veracity Index 2017 | November 2017 | Version 1 | 89 84 76 76 70 66 54 51 38 35 34 24 13 7 5 -100 -50 0 50 100 -4 -14 -21 -24 -41 -42 -43 -59 -63 -100 -50 0 50 100 Net trust in professions Nurses Doctors Teachers Prof- essors Scien- tists Judges Weather Forecas- ters The Police TV News Readers Clergy/ Priests Person in the street Civil Servants Lawyers Pollsters Charity Chief Execs Trade Union officials Local council- llors Bankers Business Leaders Estate Agents Journ- alists Profes- sional Footb- allers Govt. Ministers Politicians Base: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 Net trust = % trust to tell the truth - % do not trust to tell the truth
  6. 6. 6Veracity Index 2017 | November 2017 | Version 1 | Key movers in public trust over time 85 83 74 65 59 45 36 27 0 25 50 75 100 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 Professors (+15ppt since 1983) Scientists (+20 ppt since 1997) The Police (+13ppt since 1983) Clergy/Priests (-20ppt since 1983) Civil Servants (+34ppt since 1983) Trade Union Officials (+27ppt since 1983) Business Leaders (+11ppt since 1983) Journalists (+8ppt since 1983) % trust to tell the truth: *: This profession listed for the first time in 2017 Base: c. 1,000 British adults aged 15+ per year
  7. 7. 7Veracity Index 2017 | November 2017 | Version 1 | All Veracity data, 1983 - 2017 0 25 50 75 100 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Nurses Doctors Teachers Professors Judges Scientists Clergy/Priests The Police TV news reader Ordinary Man/Woman in the street Civil Servants Pollsters Economists Trade Union Officials Local Councillors Business Leaders Bankers Managers in Local Gov Journalists Government Ministers Politicians Generally Managers in the NHS Lawyers Hairdressers Builders Charity Chief Executives Estate agents Weather Forecasters* Professional footballers* % trust to tell the truth: *: This profession listed for the first time in 2017 Base: c. 1,000 British adults aged 15+ per year
  8. 8. 8Veracity Index 2017 | November 2017 | Version 1 | Weather forecasters are less trusted by those with fewer qualifications 76% 22% 1% Trust Do not trust Don't know Ipsos MORI Veracity IndexBase: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 Would you tell me if you generally trust them to tell the truth, or not? Weather Forecasters Qualifications held % Trust % Do not trust Degree-level 88 10 A Level/equivalent 76 23 GCSE/equivalent 72 28 No formal qualifications 67 32 Age % Trust % Do not trust 15-34 72% 26% 35-54 74% 24% 55+ 81% 18%
  9. 9. 9Veracity Index 2017 | November 2017 | Version 1 | Red card on trust for footballers – except in London 26% 67% 7% Trust Do not trust Don't know Ipsos MORI Veracity IndexBase: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 Would you tell me if you generally trust them to tell the truth, or not? Professional Footballers Qualifications held % Trust % Do not trust Degree-level 30 61 A Level/equivalent 22 71 GCSE/equivalent 21 74 No formal qualifications 30 63 Locale % Trust % Do not trust Urban 35 57 London 42 52 Non-London urban 29 62 Suburban 24 69 Rural 19 72
  10. 10. 10Veracity Index 2017 | November 2017 | Version 1 | Gradients of trust by education exist for some “expert” roles, but are much weaker for others Education level Weather Forecasters Pollsters Civil Servants Doctors Scientists Charity Chief executives Degree-level 88% 60% 71% 93% 93% 64% A Level/equivalent 76% 56% 70% 96% 88% 61% GCSE/equivalent 72% 44% 55% 91% 82% 45% No formal qualifications 67% 43% 42% 84% 70% 31% Ipsos MORI Veracity IndexBase: 998 British adults aged 15+, fieldwork 20 - 26 October 2017 Education level Teachers Journalists Professors Judges Police Person on the street Degree-level 94% 35% 92% 88% 81% 72% A Level/equivalent 90% 27% 90% 86% 77% 66% GCSE/equivalent 82% 22% 86% 79% 70% 60% No formal qualifications 80% 24% 75% 68% 68% 56%
  11. 11. 11Veracity Index 2017 | November 2017 | Version 1 | Trust in politicians has been unaffected by revelations of harassment in Westminster – they remain very low 17% 20% 19% 22% 80% 78% 78% 76% 20-26 Oct (Pre) 3-13 Nov (Post) 20-26 Oct (Pre) 3-13 Nov (Post) Tell the truth Not tell the truth Ipsos MORI Veracity Index Bases: Pre survey - 998 British adults aged 15+, fieldwork 20 - 26 October 2017 Post survey - 993 British adults aged 15+, fieldwork 3 – 13 November 2017 Would you tell me if you generally trust them to tell the truth, or not? Politicians generally Government Ministers
  12. 12. www.ipsos-mori.com/ Veracity Index 2017 | November 2017 | Version 1 | 12 Gideon Skinner Research Director Gideon.Skinner@ipsos.com @GideonSkinner Michael Clemence Research Manager Michael.Clemence@ipsos.com @mwclemence

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