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Main Findings                   3Contents   Detailed Findings by Subgroup   9           Note on Methodology             14
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Detailed Findings by Subgroup
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Sustainable Business Monitor 2012 for the Institue of Business Ethics

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An annual Ipsos MORI survey conducted for the Institute of Business Ethics on the attitudes of the British public to business ethics has found:
• A substantial decline in the proportion of the public saying that British business generally behaves ‘very’ or ‘fairly’ ethically (from 58% in 2011 to 48% in 2012).
• More people think that executive pay needs to be addressed in corporate behaviour than any other issue – a third select it among their top three priority issues (34%).

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Sustainable Business Monitor 2012 for the Institue of Business Ethics

  1. 1. Paste co- brand logo here 1 Paste co- brand logo here Final Version | PUBLICSustainable Business Monitor 2012among the British PublicSummary Report for Institute of Business Ethics 09/10/2012© Ipsos MORI Final Version | PUBLIC
  2. 2. Main Findings 3Contents Detailed Findings by Subgroup 9 Note on Methodology 14
  3. 3. Paste co- brand logo here 3Main Findings© Ipsos MORI Final Version | PUBLIC
  4. 4. Paste co- brand logo Views of ethical business behaviour have declined this year here 4 Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow good principles. How ethically do you think British business generally behaves? % saying very/fairly ethically Very ethically No opinion 80% 3% 15% 58% 59% 58%Not at all 60% 54% 54%ethically 51% 51% 52% 9% 47% 48% 40% 20% Not very 28% ethically 45% Fairly 0% ethically 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Base: 991 GB adults 16+, 14-26 September 2012, trends: c. 1000 British Public each year asked face-to-face © Ipsos MORI Final Version | PUBLIC
  5. 5. Paste co-Views of ethical business behaviour have dropped brand logo hereacross most groups 5Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow goodprinciples. How ethically do you think British business generally behaves? % Very/fairly ethically Change Very/ fairly ethically Not very/at all ethically ’11-’12 All 48% 37% -10 • Men 48% 41% -11 Women 48% 34% -10 ABC 1 53% 37% -8 C2DE 42% 38% -13 16-34 51% 30% -6 35-54 47% 39% -19 55+ 46% 42% -6 Graduates 51% 37% -11 Working 51% 36% -11 With children 47% 34% -16 Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face, Subgroups (min 169, max 516). 2011: 1,001 British adults 16+; Subgroups (min 244, max 523), 19-25 August 2011, Circles indicate statistically significant differences for change figures at 95% confidence level© Ipsos MORI Final Version | PUBLIC
  6. 6. Paste co-Views remain split on how ethically business behaves brand logo herenow compared to ten years ago 6Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, lessethically, or the same? More ethically No opinion 19% now than 10 28% years ago Change All ’11 – ’12 More ethically now 28% 0 than 10 years ago Less 28% ethically Same 25% -5 25% now than Same Less ethically now10 years ago 28% -1 than 10 years ago Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face© Ipsos MORI Final Version | PUBLIC
  7. 7. Paste co-Little change in the views of any group on how ethically brand logo herebusiness behaves now compared to ten years ago 7Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, lessethically, or the same? % More ethically Change More ethically Less ethically ’11-’12 All 28% 28% 0 Men 27% 31% 0 Women 29% 25% 0 ABC 1 36% 25% +5 C2DE 19% 31% -5 16-34 31% 21% +1 35-54 33% 23% -2 55+ 21% 39% +2 Graduates 41% 24% +9 Working 31% 23% -1 With children 31% 21% -5 Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face, Subgroups (min 169, max 516). 2011: 1,001 British adults 16+; Subgroups (min 244, max 523), 19-25 August 2011, None of these change figures are statistically significant at 95% confidence level© Ipsos MORI Final Version | PUBLIC
  8. 8. Paste co- brand logo Priorities to address on company behaviour here 8 Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted] Change* ’11-’12 Executive pay 34% -2 Corporate tax avoidance 27% n/a Discrimination in treatment of people 22% +1 Bribery and corruption 21% +2 Employees being able to speak out about 20% -1 company wrongdoingFair and open pricing of products and services 15% +1 Environmental responsibility 14% -6 Harassment and bullying in the workplace 14% -4 Openness with information 13% -5 Sweatshop labour 12% -5 Advertising and marketing practices 11% +5 Human rights 11% -1 Work-home balance for employees 10% -7 Safety & security in the workplace 9% -5 Treatment of suppliers 6% -2 Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face. 2011: 1,001 British adults 16+; 19-25 August 2011, Circles indicate statistically significant differences for change figures at 95% confidence level * Please note that trends are indicative due to the inclusion of a new response category in the question this year © Ipsos MORI Final Version | PUBLIC
  9. 9. Detailed Findings by Subgroup
  10. 10. Paste co- brand logoViews of Ethical Business Behaviour here 10Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow goodprinciples. How ethically do you think British business generally behaves? With children in Total Male Female 16-34 35-54 55+ ABC1 C2DE Working household Graduate* Very ethically 3% 4% 3% 2% 4% 3% 5% 2% 4% 3% 3% Fairly ethically 45% 45% 45% 48% 44% 43% 48% 41% 47% 44% 48% Not very ethically 28% 32% 24% 24% 30% 30% 28% 28% 28% 26% 27%Not at all ethically 9% 9% 10% 6% 9% 12% 8% 10% 8% 8% 10% No opinion 15% 11% 19% 19% 14% 12% 11% 20% 13% 19% 11% Very/fairly 48% 48% 48% 51% 47% 46% 53% 42% 51% 47% 51% ethically Not very/at all 37% 41% 34% 30% 39% 42% 37% 38% 36% 34% 37% ethically Net ‘ethically’ 11% 7% 14% 20% 9% 4% 16% 4% 15% 13% 14% Base size 991 475 516 270 311 410 511 480 471 295 169 Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012© Ipsos MORI Final Version | PUBLIC
  11. 11. Paste co- brand logo Ethical Business Behaviour compared with 10 years ago here 11Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, lessethically, or the same? With children in Total Male Female 16-34 35-54 55+ ABC1 C2DE Working household Graduate*More ethically now 28% 27% 29% 31% 33% 21% 36% 19% 31% 31% 41% than 10 years agoLess ethically now 28% 31% 25% 21% 23% 39% 25% 31% 23% 21% 24% than 10 years ago Same 25% 26% 24% 20% 25% 29% 25% 24% 26% 21% 23% No opinion 19% 16% 22% 28% 19% 11% 13% 26% 20% 27% 13% Base size 991 475 516 270 311 410 511 480 471 295 169 Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012© Ipsos MORI Final Version | PUBLIC
  12. 12. Paste co- brand logoPriorities in Corporate Behaviour 1 here 12Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted] With children in Top mentions Total Male Female 16-34 35-54 55+ ABC1 C2DE Working household Graduate* Executive pay 34% 37% 31% 27% 35% 39% 38% 29% 36% 32% 35% Corporate tax avoidance 27% 31% 24% 25% 27% 30% 33% 21% 29% 27% 37% Discrimination in treatment of 22% 22% 22% 24% 21% 20% 20% 24% 22% 25% 22% people Bribery and corruption 21% 23% 20% 22% 14% 27% 20% 22% 18% 14% 15%Employees being able to speak 20% 17% 22% 21% 22% 16% 16% 24% 20% 23% 15%out about company wrongdoing Fair and open pricing of 15% 17% 13% 15% 14% 16% 16% 14% 16% 11% 17% products and services Harassment and bullying in the 14% 11% 18% 14% 15% 14% 13% 16% 13% 13% 11% workplace Base size 991 475 516 270 311 410 511 480 471 295 169 Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012© Ipsos MORI Final Version | PUBLIC
  13. 13. Paste co- brand logoPriorities in Corporate Behaviour 2 here 13Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted] With children in Other mentions Total Male Female 16-34 35-54 55+ ABC1 C2DE Working household Graduate* Environmental responsibility 14% 12% 15% 15% 15% 12% 17% 10% 14% 13% 25% Openness with information 13% 13% 13% 11% 13% 14% 16% 9% 15% 12% 15% Sweatshop labour 12% 11% 13% 7% 15% 13% 14% 10% 13% 9% 13% Advertising and marketing 11% 13% 9% 12% 9% 11% 11% 10% 10% 14% 12% practices Human rights 11% 9% 12% 15% 10% 7% 10% 11% 11% 12% 9% Work-home balance for 10% 9% 10% 9% 15% 5% 13% 6% 12% 14% 17% employees Safety & security in the 9% 9% 10% 10% 11% 8% 10% 9% 8% 10% 9% workplace Treatment of suppliers 6% 7% 5% 3% 8% 6% 8% 3% 7% 6% 8% None of these/ no opinion 7% 6% 9% 8% 7% 8% 4% 11% 7% 9% 5% Base size 991 475 516 270 311 410 511 480 471 295 169 Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012© Ipsos MORI Final Version | PUBLIC
  14. 14. Paste co- brand logo here 14Note on Methodology© Ipsos MORI Final Version | PUBLIC
  15. 15. Paste co- brand logo Methodology here 15 This report presents the findings of the Sustainable Business Monitor among the British public, part of Ipsos MORI’s programme of regular multi-sponsored studies among key audiences (KIT: Key Influencer Tracking) • Total number of respondents: • Fieldwork dates: • No publication of the data is 991 GB adults aged 16+ 14th – 26th September 2012 permitted without the • Interviews were conducted • Data has been weighted to advance approval of Ipsos online using our face-to-face reflect profile of the MORI, since we recognise Capibus population in terms of age, that it is in no-one’s best sex, socio-economic class and interests to have survey region findings published which could be misinterpreted, or Fieldwork could appear to be inaccurately or misleadingly • Where results do not sum to presented 100, this may be due to computer rounding, multiple responses or the exclusion of “Dont know” categories Sample Interpretation Note on data publication© Ipsos MORI Final Version | PUBLIC
  16. 16. Paste co- brand logo here 16 Paste co- brand logo here Final Version | PUBLICThank you. For more information please contact:Jenny.Dawkins@ipsos.com | +44 (0)20 7347 3087 09/10/2012© Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found here Final Version | PUBLIC

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