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Ipsos Survey: Reactions to Brexit in 16 countries

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A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.

Publicada em: Notícias e política
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Ipsos Survey: Reactions to Brexit in 16 countries

  1. 1. 1 ©Ipsos.1 Ipsos Brexit consequences poll July 2016 ©Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. ©Ipsos.
  2. 2. 2 ©Ipsos. Contents 1 Reactions to the result 2 Impact of Brexit on the European Union 3 Impact of Brexit on the UK 4 Future relationship between European Union and UK
  3. 3. 3 ©Ipsos. REACTIONS TO THE RESULT 3 ©Ipsos.
  4. 4. 4 ©Ipsos. Most in EU countries think Britain was wrong to leave – outside the EU people are less certain IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for…Britain/ the European Union/ own country? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 European Union countries Countries outside of the European Union 58% 55% 40% 35% Think Brexit vote was wrong decision for Britain Think Brexit vote was wrong decision for the European Union 50% 26% Think Brexit vote was wrong decision for own country
  5. 5. 5 ©Ipsos. Spanish most likely to think Brexit wrong for Britain - 1/2 IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for Britain? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 69% 63% 63% 61% 51% 49% 49% 47% 43% 14% 20% 20% 21% 38% 25% 24% 27% 38% 17% 16% 17% 18% 11% 26% 27% 27% 20% Spain Germany Belgium Sweden Great Britain Poland Hungary France Italy WRONG DECISION RIGHT DECISION DON'T KNOW European Union countries
  6. 6. 6 ©Ipsos. Spanish most likely to think Brexit wrong for Britain - 2/2 IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for Britain? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 44% 41% 40% 40% 39% 29% 10% 17% 11% 31% 23% 37% 29% 54% 40% 47% 29% 37% 24% 42% 36% Canada Japan South Africa Australia India US Russia WRONG DECISION RIGHT DECISION DON'T KNOW Countries outside of the European Union
  7. 7. 7 ©Ipsos. Swedes most worried about impact on European Union - 1/2 IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for the European Union? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 68% 65% 64% 63% 61% 56% 55% 51% 41% 9% 10% 15% 8% 19% 23% 22% 22% 25% 23% 25% 22% 29% 20% 21% 24% 27% 34% Sweden Poland Spain Hungary Great Britain Germany Belgium Italy France WRONG DECISION RIGHT DECISION DON'T KNOW European Union countries
  8. 8. 8 ©Ipsos. Swedes most worried about impact on European Union - 2/2 IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for the European Union? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 50% 47% 43% 43% 34% 33% 30% 18% 9% 13% 31% 20% 9% 22% 32% 44% 44% 26% 46% 58% 48% South Africa Canada Australia India US Japan Russia WRONG DECISION RIGHT DECISION DON'T KNOW Countries outside of the European Union
  9. 9. 9 ©Ipsos. Poles, Swedes and Spanish most worried about impact of decision for their own country IPSOS BREXIT CONSEQUENCES POLL Do you think that Brexit was the right decision or the wrong decision for your own country? Base: 6,012 adults aged 16-64 across Belgium, France, Germany, Hungary, Italy, Poland, Spain, Sweden, July 2016 40 3031 27 34 283026 2726 1922 15171516 33 44 505051 555558 FranceItalyBelgiumGermanyHungarySpainSwedenPoland
  10. 10. 10 ©Ipsos. 4 in 10 in EU countries sad to see UK leave – but more unaffected IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all – happy, sad or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 13% 39% 48% 14% 24% 62% European Union countries Countries outside of the European Union HAPPY SAD NEITHER
  11. 11. 11 ©Ipsos. Brexit and feelings of happiness and sadness - 1/2 IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all - Happy, sad or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 49% 48% 41% 40% 40% 38% 36% 34% 25% 29% 11% 10% 8% 8% 9% 19% 9% 14% 23% 41% 49% 52% 53% 53% 45% 57% 60% Great Britain Sweden Belgium Hungary Spain Poland Italy Germany France SAD HAPPY NEITHER European Union countries
  12. 12. 12 ©Ipsos. Brexit and feelings of happiness and sadness - 2/2 IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all - Happy, sad or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 32% 31% 30% 27% 23% 20% 6% 24% 11% 4% 6% 12% 19% 22% 44% 58% 66% 66% 65% 61% 72% India South Africa Japan Canada Australia US Russia SAD HAPPY NEITHER Countries outside of the European Union
  13. 13. 13 ©Ipsos. Brexit has made 46% in EU countries more worried for future IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 European Union countries Countries outside of the European Union 15% 46% 39% 17% 34% 48% MORE HOPEFUL ABOUT THE FUTURE MORE WORIED ABOUT THE FUTURE NEITHER
  14. 14. 14 ©Ipsos. In EU, Swedes most worried, French the least - 1/2 IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 53% 53% 51% 49% 46% 45% 42% 42% 31% 13% 32% 6% 14% 10% 23% 9% 13% 13% 34% 15% 42% 37% 44% 32% 49% 45% 56% Sweden Great Britain Hungary Poland Belgium Italy Spain Germany France MORE WORRIED ABOUT THE FUTURE MORE HOPEFUL ABOUT THE FUTURE NEITHER European Union countries
  15. 15. 15 ©Ipsos. In EU, Swedes most worried, French the least - 2/2 IPSOS BREXIT CONSEQUENCES POLL How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 51% 47% 36% 35% 32% 31% 10% 14% 6% 8% 33% 14% 19% 29% 36% 47% 56% 32% 54% 50% 61% South Africa Japan Canada India Australia US Russia MORE WORRIED ABOUT THE FUTURE MORE HOPEFUL ABOUT THE FUTURE NEITHER Countries outside of the European Union
  16. 16. 16 ©Ipsos. IMPACT OF BREXIT ON THE EUROPEAN UNION 16 ©Ipsos.
  17. 17. 17 ©Ipsos. Most think Brexit will be bad for EU economy IPSOS BREXIT CONSEQUENCES POLL Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the EU’s economy / influence on the world stage? & Following on from the UK's vote to leave the European Union, do you think the EU will be weaker/ stronger Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 European Union countries Countries outside of the European Union 47% 53% 45% 52% Think that Brexit will be somewhat to very negative for the European Union’s economy Think that Brexit will be somewhat to very negative for the European Union's influence on the world stage 54% 47% Think Brexit vote will make EU weaker
  18. 18. 18 ©Ipsos. Hungarians and Japanese most likely to think EU will be negatively affected – French the least IPSOS BREXIT CONSEQUENCES POLL Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the EU’s economy / influence on the world stage? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 72 58 56 55 53 51 48 45 35 69 55 55 51 49 45 38 66 52 51 45 45 45 42 41 34 67 45 49 41 42 39 35 European Union countries Countries outside of the European Union % think that Brexit will be somewhat to very negative for the EU’s economy % think that Brexit will be somewhat to very negative for the EU’s influence on the world stage
  19. 19. 19 ©Ipsos. Big differences on whether Brexit will weaken the EU - 1/2 IPSOS BREXIT CONSEQUENCES POLL Following on from the UK's vote to leave the European Union, do you think the European Union will be stronger or weaker? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 64% 64% 62% 62% 55% 53% 46% 43% 37% 5% 10% 6% 5% 11% 13% 13% 17% 15% 31% 26% 31% 32% 34% 34% 41% 40% 48% Great Britain Poland Sweden Hungary Italy Spain Belgium Germany France WEAKER STRONGER DON'T KNOW European Union countries
  20. 20. 20 ©Ipsos. Big differences on whether Brexit will weaken the EU - 2/2 IPSOS BREXIT CONSEQUENCES POLL Following on from the UK's vote to leave the European Union, do you think the European Union will be stronger or weaker? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 54% 52% 47% 47% 44% 43% 42% 5% 13% 12% 5% 7% 33% 4% 41% 35% 41% 48% 49% 24% 53% Russia South Africa US Canada Australia India Japan WEAKER STRONGER DON'T KNOW Countries outside of the European Union
  21. 21. 21 ©Ipsos. 8% 16% 9% 12% 15% 9% 9% 8% 11% 34% 35% 33% 39% 40% 39% 42% 37% 32% 42% 51% 42% 50% 55% 49% 51% 45% 43% 14% 13% 10% 10% 11% 8% 7% 7% 6% 46% 30% 31% 30% 29% 30% 30% 29% 30% 60% 43% 42% 40% 39% 38% 37% 37% 36% Great Britain Italy France Germany Hungary Belgium Sweden Poland Spain 41% in EU countries think Brexit will lead to ‘domino’ effect – down from 48% pre-vote (but up in GB) - 1/2 IPSOS BREXIT CONSEQUENCES POLL To what extent do you agree or disagree with the following statement? Now Britain has left the European Union/ If Britain left the European Union…other countries will follow Base July 2016: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 & Base April 2016: 11,030 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy,, Poland, South Africa, Spain, Sweden and the United States, July 2016 STRONGLY AGREE TEND TO AGREE Post-Brexit vote Pre-Brexit vote European Union countries
  22. 22. 22 ©Ipsos. 18% 15% 12% 8% 6% 6% 3% 31% 33% 28% 32% 30% 30% 22% 48% 48% 40% 40% 36% 36% 26% Russia India US South Africa Australia Canada Japan 0% 15% 9% 9% 5% 5% 0% 33% 40% 35% 28% 30% 48% 49% 44% 34% 35% NA NA 41% in EU countries think Brexit will lead to ‘domino’ effect – down from 48% pre-vote (but up in GB) - 2/2 IPSOS BREXIT CONSEQUENCES POLL To what extent do you agree or disagree with the following statement? Now Britain has left the European Union/ If Britain left the European Union…other countries will follow Base July 2016: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 & Base April 2016: 11,030 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy,, Poland, South Africa, Spain, Sweden and the United States, July 2016 STRONGLY AGREE TEND TO AGREE Post-Brexit vote Pre-Brexit vote Countries outside of the European Union
  23. 23. 23 ©Ipsos. What will the future European Union look like? IPSOS BREXIT CONSEQUENCES POLL Do you think the European Union in 2020 will...? Base April 2016: 7,022 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden/ Base July 2016: 7,014 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden 16% 29% 6% 11% 21% 39% 40% ...have a single European government ...resemble today’s European Union, with the same balance of powers between the EU and individual countries ...have disappeared altogether 12% 33%6% 10% 18% 40% 42% + ...be more integrated, with more powers for the European Union compared to individual countries + ...be less integrated, with fewer powers for the European Union compared to individual countries Be more integrated Resemble today’s EU Be less integrated Results before the referendum (April 2016) Results after the referendum (July 2016)
  24. 24. 24 ©Ipsos. 51% 37% 47% 41% 41% 41% 33% 36% 32% 27% 39% 33% 34% 42% 38% 45% 47% 46% 22% 24% 21% 25% 18% 21% 22% 17% 22% Hungarians most likely to think EU will be less integrated in 2020, and since the Brexit vote Britons more likely to think EU will be less integrated IPSOS BREXIT CONSEQUENCES POLL Do you think the European Union in 2020 will...? Base April 2016: 7,022 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden/ Base July 2016: 7,014 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden 56% 50% 48% 45% 41% 38% 38% 33% 31% 26% 33% 33% 35% 40% 48% 45% 49% 49% 17% 17% 18% 20% 19% 14% 17% 18% 20% Hungary Great Britain Poland Italy France Sweden Germany Belgium Spain BE LESS INTEGRATED RESEMBLE TODAY’S EU BE MORE INTEGRATED Post-Brexit vote Pre-Brexit vote
  25. 25. 25 ©Ipsos. IMPACT OF BREXIT ON THE UK 25 ©Ipsos.
  26. 26. 26 ©Ipsos. Most in EU countries think that Brexit will harm UK – but outside the EU many do not know IPSOS BREXIT CONSEQUENCES POLL Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the UK’s economy / influence on the world stage? & Following on from the UK's vote to leave the European Union, do you think the UK will be weaker/ stronger Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 European Union countries Countries outside of the European Union 52% 58% 40% 46% Think that Brexit will be somewhat to very negative for Britain’s economy Think that Brexit will be somewhat to very negative for Britain’s influence on the world stage 53% 36% Think that Brexit will make Britain weaker
  27. 27. 27 ©Ipsos. 70 68 63 63 63 57 50 49 43 68 57 52 52 39 33 21 60 56 58 57 56 49 50 42 40 63 46 46 39 31 33 20 Germans, Japanese and Belgians most likely to think Britain’s economy will be harmed by Brexit IPSOS BREXIT CONSEQUENCES POLL Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…Britain’s economy/ influence on the world stage? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016 European Union countries Countries outside of the European Union % think that Brexit will be somewhat to very negative for the British economy % think that Brexit will be somewhat to very negative for the Britain’s influence on the world stage
  28. 28. 28 ©Ipsos. Germans and Spanish most likely to think Brexit will weaken Britain – but Indians and Russians think GB will be stronger out - 1/2 IPSOS BREXIT CONSEQUENCES POLL Following on from the UK's vote to leave the European Union, do you think the UK will be stronger or weaker? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 64% 64% 60% 57% 50% 49% 47% 44% 41% 13% 14% 14% 21% 25% 35% 25% 21% 34% 23% 22% 26% 23% 25% 16% 27% 35% 25% Germany Spain Belgium Sweden Poland Great… Hungary France Italy WEAKER STRONGER DON'T KNOW European Union countries
  29. 29. 29 ©Ipsos. Germans and Spanish most likely to think Brexit will weaken Britain – but Indians and Russians think GB will be stronger out - 2/2 IPSOS BREXIT CONSEQUENCES POLL Following on from the UK's vote to leave the European Union, do you think the UK will be stronger or weaker? Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 44% 43% 40% 38% 36% 32% 17% 15% 10% 30% 23% 44% 33% 47% 41% 47% 30% 39% 20% 36% 37% Canada Japan South Africa Australia India US Russia WEAKER STRONGER DON'T KNOW Countries outside of the European Union
  30. 30. 30 ©Ipsos. FUTURE OF BRITAIN’S RELATIONSHIP WITH EUROPE 30 ©Ipsos.
  31. 31. 31 ©Ipsos. EU countries split on severity of deal Britain should get – but outside EU more think it should be favourable IPSOS BREXIT CONSEQUENCES POLL To what extent do you agree or disagree with the following statements? - The European Union should offer favourable/ unfavourable terms to Britain in negotiations about their future relationship to reduce the negative impact on the economy overall/in order to discourage other countries from leave the European Union Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 The European Union should offer favourable terms to Britain 30% 39% 42% 47% 28% 14% EU countries Non-EU countries The European Union should offer unfavourable terms to Britain 27% 22% 44% 50% 29% 28% EU countries Non-EU countries AGREE NEITHER AGREE NOR DISAGREE DISAGREE
  32. 32. 32 ©Ipsos. 56 36 31 28 26 26 25 20 19 52 51 44 43 37 33 1416 23 20 23 30 28 27 34 39 25 40 21 19 16 16 19 Britons think they should get a favourable deal – but French and Belgians think priority is to stop others from leaving IPSOS BREXIT CONSEQUENCES POLL To what extent do you agree or disagree with the following statements? - The European Union should offer favourable/ unfavourable terms to Britain in negotiations about their future relationship to reduce the negative impact on the economy overall/in order to discourage other countries from leave the European Union Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 European Union countries Countries outside of the European Union % think that EU should offer favourable terms to Britain % think that EU should offer unfavourable terms to Britain
  33. 33. 33 ©Ipsos. One in four in EU countries say less likely to visit the UK or buy British – but most say it will make no difference IPSOS BREXIT CONSEQUENCES POLL After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference? Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 8% 17% 26% 17% 66% 67% EU countries (excl. UK) Non-EU countries Visit the UK on holidays 10% 18% 16% 12% 74% 70% EU countries (excl. UK) Non-EU countries Welcome British tourists to your country 7% 14% 27% 17% 66% 70% EU countries (excl. UK) Non-EU countries Buy British goods or services 7% 14% 17% 13% 77% 73% EU countries (excl. UK) Non-EU countries Consume British culture, such as TV, films, books or music MORE LIKELY LESS LIKELY MAKE NO DIFFERENCE
  34. 34. 34 ©Ipsos. Italians and Spanish most likely to be put off buying British - 1/2 IPSOS BREXIT CONSEQUENCES POLL After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference? Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 Are less likely to visit the UK on holidays Are less likely to buy British goods or services 15% 17% 20% 21% 33% 34% 34% 37% Sweden Belgium Hungary France Spain Germany Poland Italy 17% 19% 19% 20% 28% 33% 37% 43% Hungary Belgium Sweden France Poland Germany Spain Italy European Union countries
  35. 35. 35 ©Ipsos. Italians and Spanish most likely to be put off buying British - 2/2 IPSOS BREXIT CONSEQUENCES POLL After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference? Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 Are less likely to visit the UK on holidays Are less likely to buy British goods or services 9% 11% 12% 15% 19% 24% 26% Russia Australia Canada US South Africa India Japan 9% 9% 11% 17% 17% 21% 33% Canada Russia Australia US South Africa Japan India Countries outside of the European Union
  36. 36. 37 ©Ipsos. For more information Gideon Skinner Research Director, Ipsos MORI UK gideon.skinner@ipsos.com +44 (0)20 7347 3260 Jean-Michel Lebrun Research Director, Ipsos jean-michel.lebrun@ipsos.com +32 (0) 2 642 49 10 Daan Bijwaard Research Executive, Ipsos daan.bijwaard@ipsos.com +32 (0) 2 642 49 37
  37. 37. 38 ©Ipsos. ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” - our tagline - summarises our ambition.

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