Top Cities Index: Zurich Ranks as Best Place to Live

PART ONE:
The World’s Favourite Cities

Methodology
• The questions were placed on Global @dvisor Wave 42 (G@42), an Ipsos survey
conducted between 5-19 February 2013
• The survey is conducted monthly in 24 countries around the world via the Ipsos
Online Panel system. The countries covered are: Argentina, Australia, Belgium,
Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia,
Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea,
Spain, Sweden, Turkey and the United States of America
• The research is based on an international sample of 18,147 adults aged 18-64 in the
US and Canada, and age 16-64 in all other countries. Sample size is approximately
1,000 per country, with the exception of Argentina, Belgium, Hungary, Indonesia,
Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and
Turkey, where each have a sample of approximately 500
• Weighting was then employed to balance demographics and ensure that the
sample's composition reflects that of the adult population according to the most
recent country Census data

The Questions
• Respondents were presented with a list of 48 world cities, and asked three
questions:
• “Based on what you have seen yourself, or heard from others, which three cities in the
world do you think are best….”
(a) to do business in
(b) to live in
(c) to visit
• From these three questions, we have calculated an overall score: The Ipsos Cities
Index. This simple measure is produced by adding up the percentages choosing the
city at each question
• For example, 12% of the global sample say Zurich is one of the best places to do
business in. Some 21% single it out as one of the best places to live, with 8% putting it
on their “best place to visit” list. This gives it an Ipsos Cities Index score of 41 points
• The “Europe’s top city” findings are based on the ratings given by respondents in the
11 European countries covered in the survey

The Ipsos Cities Index:
OVERALL WINNER

The World’s Favourite City:
New York

See the interactive infographic online at:
www.ipsos-mori.com/topcities

Best place to do business:
New York

The World’s Top Cities…according to global citizens
Ipsos Cities Index:
TOP 5 Overall
New York 68
London 52
Paris 52
Abu Dhabi 47
Sydney 44
TOP 5 Do business in
New York 30
Abu Dhabi 22
Hong Kong 21
Tokyo 19
London 18
The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 18,147 people were asked three questions: “Based on what
you have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?”
TOP 5 Live in
Zurich 21
Sydney 20
London 17
Paris 17
New York 16
TOP 5 Visit
Paris 28
New York 22
Rome 20
London 17
Sydney 16

The World’s Top Cities…according to global citizens
Rank 1 - 24 Overall Do business % Live % Visit %
New York 68 30 16 22
London 52 18 17 17
Paris 52 7 17 28
Abu Dhabi 47 22 14 11
Sydney 44 8 20 16
Zurich 41 12 21 8
Tokyo 39 19 9 11
Hong Kong 33 21 5 7
Los Angeles 30 10 10 10
Rome 30 2 8 20
Berlin 29 11 12 6
Toronto 27 6 15 6
Singapore 25 10 8 7
Amsterdam 22 4 10 8
Beijing 22 14 3 5
Stockholm 21 4 13 4
Washington 18 8 6 4
Rio de Janeiro 17 3 4 10
Oslo 16 3 10 3
Madrid 16 3 5 8
Auckland 16 2 8 6
Shanghai 16 11 2 3
Istanbul 15 4 4 7
Osaka 14 6 4 4
Rank 25 - 48 Overall Do business % Live % Visit %
Copenhagen 13 2 8 3
Bangkok 13 4 2 7
Helsinki 12 2 7 3
Chicago 12 5 4 3
Mecca 11 3 4 4
Cairo 11 2 1 8
Brussels 10 4 4 2
Moscow 10 5 2 3
Boston 10 4 4 2
Mumbai 9 4 2 3
Cape Town 9 2 3 4
Seoul 9 3 3 3
Mexico City 8 2 2 4
Kuala Lumpur 8 3 2 3
Sao Paulo 7 3 2 2
Buenos Aires 7 2 2 3
Guangzhou 6 4 1 1
Jakarta 5 2 1 2
Budapest 4 1 1 2
Casablanca 4 1 1 2
Warsaw 3 1 1 1
Tel Aviv 3 1 1 1
Tehran 1 1 0 0
Karachi 0 0 0 0

The World’s Top Cities…according to
global citizens aged under 35
New York 32
Tokyo 21
Abu Dhabi 21
Hong Kong 20
London 17
TOP 5 Live in
London 21
New York 21
Paris 19
Sydney 17
Zurich 16
TOP 5 Visit
Paris 29
New York 24
Rome 20
London 18
Tokyo 13
The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 7,107 people aged under 35, and a total of 4,800
people aged 50-64 were asked three questions: “Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are
the best to...(a) live (b) work and (c) do business in?”
The World’s Top Cities…according to global
citizens aged 50-64
New York 28
Hong Kong 23
Abu Dhabi 20
London 20
Tokyo 18
TOP 5 Live in
Zurich 28
Sydney 24
Toronto 18
Stockholm 17
London 15
TOP 5 Visit
Paris 28
Rome 21
New York 19
Sydney 18
London 16

PART TWO:
The View from Each Country

The View from Each Country
• This section presents the views of publics from each of the 48 countries covered in the
survey
• For each country, we show the “top 10” cities, based on the overall Ipsos Cities Index
score
• We also show the top 10 cities for each of our three questions, including the
percentage who single out that city as one of their “favourites”
• The full ranking for each country is available on request

How the Argentinean Public See the World’s Cities
Top 10
Overall Do business in Live in Visit
Paris 65 New York 31 Paris 23 Paris 36
New York 65 Tokyo 28 Buenos Aires 20 Rome 26
Tokyo 53 Abu Dhabi 22 Sydney 19 New York 18
Abu Dhabi 48 Hong Kong 21 Zurich 18 Cairo 18
Rome 43 Los Angeles 15 Toronto 17 Madrid/
Abu Dhabi
14
Buenos Aires 42 Beijing 13 New York 16 Rio de Janeiro 14
Los Angeles 41 Buenos Aires 13 Los Angeles 15 Sydney 12
Rio de Janeiro 37 Washington 12 London 14 Tokyo 12
Sydney 35 London 10 Rio de Janeiro 14 Los Angeles 11
London 34 Sao Paulo 10 Rome 13 London 10

How the Australian Public See the World’s Cities
Top 10
Sydney 90 New York 35 Sydney 51 Paris 27
New York 79 Abu Dhabi 28 London 19 New York 27
London 59 Hong Kong 27 Auckland 19 London 20
Abu Dhabi 55 Sydney 24 Zurich 18 Rome 20
Paris 45 Beijing 22 Toronto 18 Sydney 15
Hong Kong 43 London 20 New York 17 Abu Dhabi 13
Singapore 43 Singapore 20 Paris 15 Toronto 13
Auckland 36 Tokyo 16 Abu Dhabi 14 Auckland 12
Toronto 35 Shanghai 13 Stockholm 13 Tokyo 11
Zurich 32 Zurich 9 Singapore 13 Los Angeles 11

How the Belgian Public See the World’s Cities
Top 10
New York 61 Abu Dhabi 22 Zurich 28 New York 29
London 54 Zurich 21 Brussels 23 Paris 23
Zurich 54 New York 20 Stockholm 21 London 19
Brussels 49 London 19 Oslo 19 Rome 18
Paris 47 Brussels 18 Abu Dhabi 18 Sydney 16
Abu Dhabi 47 Hong Kong 16 London 16 Berlin 10
Sydney 45 Tokyo 14 Sydney 16 Madrid 10
Stockholm 37 Sydney 13 Amsterdam 14 Los Angeles 10
Oslo 33 Toronto 12 Paris 13 Rio de Janeiro 9
Toronto 32 Paris 11 Toronto/
Copenhagen
13 Amsterdam/
Cape Town/
Brussels
8

How the Brazilian Public See the World’s Cities
Top 10
New York 85 New York 36 Paris 27 Paris 41
Paris 77 Sao Paulo 29 New York 24 New York 25
Abu Dhabi 58 Abu Dhabi 25 Sao Paulo 20 Rome 19
Sao Paulo 55 Tokyo 24 London 18 Rio de Janeiro 18
Rio de Janeiro 47 Hong Kong 18 Rio de Janeiro 18 Abu Dhabi 17
Tokyo 45 Los Angeles 13 Abu Dhabi 16 Madrid 16
London 42 Shanghai 11 Toronto 14 London 14
Los Angeles 39 Beijing 11 Los Angeles 14 Los Angeles 12
Madrid 35 Rio de Janeiro 11 Zurich 13 Amsterdam 11
Rome 32 London/
Washington
10 Madrid 13 Tokyo 11

How the Canadian Public See the World’s Cities
Top 10
Toronto 83 New York 41 Toronto 42 Paris 33
New York 72 Toronto 32 Sydney 27 Sydney 26
Sydney 59 Hong Kong 28 Zurich 25 Rome 25
Paris 52 Tokyo 22 Stockholm 19 New York 19
London 49 Abu Dhabi 22 London 15 London 18
Zurich 45 Beijing 18 Paris 15 Amsterdam 12
Abu Dhabi 40 London 16 Oslo 14 Rio de Janeiro 12
Rome 35 Zurich 10 Amsterdam 13 Zurich 10
Hong Kong 35 Shanghai 10 Copenhagen 12 Los Angeles 10
Tokyo 34 Los Angeles 9 New York 12 Abu Dhabi/
Auckland
10

How the Chinese Public See the World’s Cities
Top 10
Hong Kong 87 New York 46 Singapore 40 Paris 39
Paris 72 Hong Kong 45 Sydney 32 Beijing 24
Singapore 69 Shanghai 33 Hong Kong 25 Singapore 18
New York 65 Beijing 19 Toronto 22 Hong Kong 17
Shanghai 64 Los Angeles 15 Shanghai 21 Rome 16
Beijing 59 Paris 14 Paris 19 Cairo 15
Sydney 50 Guangzhou 14 Zurich 19 London 14
Toronto 33 Washington 13 Beijing 16 Sydney 13
Zurich 32 London 11 Auckland 10 New York 13
Los Angeles 32 Tokyo/Singapore 11 Los Angeles 9 Tokyo 11

How the French Public See the World’s Cities
Top 10
Paris 93 London 29 Paris 34 Paris 38
New York 76 Zurich 25 Zurich 26 New York 30
Sydney 69 New York 25 Sydney 24 Sydney 22
London 63 Sydney 23 New York 21 Rome 19
Zurich 57 Paris 21 London 17 London 17
Toronto 46 Toronto 20 Toronto 16 Los Angeles 10
Abu Dhabi 39 Abu Dhabi 18 Berlin 14 Toronto 10
Berlin 33 Berlin 13 Abu Dhabi 14 Rio de Janeiro 10
Oslo 30 Brussels 13 Oslo 13 Tokyo 9
Brussels 28 Oslo 10 Stockholm 12 Amsterdam 8

How the German Public See the World’s Cities
Top 10
Berlin 72 New York 35 Berlin 39 Sydney 22
New York 67 Berlin 24 Zurich 37 New York 20
Zurich 64 London 23 Stockholm 19 Abu Dhabi 17
London 49 Abu Dhabi 23 Oslo 18 Paris 16
Abu Dhabi 49 Hong Kong 20 London 14 Rome 16
Sydney 40 Zurich 19 Amsterdam 14 Los Angeles 14
Paris 33 Tokyo 16 Copenhagen 13 London 12
Stockholm 31 Beijing 11 Sydney 13 Cape Town 12
Los Angeles 31 Shanghai 10 New York 12 Rio de Janeiro 11
Amsterdam 29 Singapore 10 Paris 11 Auckland 10

How the Hungarian Public See the World’s Cities
Top 10
Zurich 90 Zurich 30 Zurich 42 Paris 22
London 65 Abu Dhabi 21 London 29 Sydney 20
New York 53 New York 21 Berlin 24 London 19
Berlin 50 Hong Kong 20 Sydney 23 Zurich 18
Sydney 49 London 17 New York 16 Rome 18
Abu Dhabi 47 Beijing 17 Budapest 13 New York 16
Paris 37 Berlin 15 Abu Dhabi 13 Abu Dhabi 13
Amsterdam 30 Moscow 15 Amsterdam 12 Rio de Janeiro 12
Los Angeles 28 Tokyo 13 Brussels 11 Amsterdam 11
Stockholm/
Rome
27 Los Angeles 10 Paris/
Stockholm
10 Berlin/
Los Angeles
11

How the Indian Public See the World’s Cities
Top 10
Singapore 83 Mumbai 36 Mumbai 29 Singapore 26
Mumbai 80 Singapore 28 Singapore 29 Paris 24
New York 67 Abu Dhabi 27 London 26 London 20
London 66 New York 23 New York 24 New York 20
Abu Dhabi 63 London 20 Abu Dhabi 20 Abu Dhabi 16
Paris 50 Hong Kong 15 Paris 17 Sydney 15
Sydney 40 Beijing 11 Sydney 15 Mumbai 15
Los Angeles 36 Tokyo 10 Los Angeles 13 Zurich 14
Hong Kong 34 Sydney 10 Zurich 12 Los Angeles 14
Zurich 30 Paris 9 Washington 10 Bangkok 12

How the Indonesian Public See the World’s Cities
Top 10
Singapore 98 Singapore 44 Singapore 36 Paris 37
Paris 62 Hong Kong 30 Jakarta 21 Mecca 20
Jakarta 54 Jakarta 27 Paris 19 Singapore 18
Tokyo 50 New York 24 Sydney 19 Tokyo 17
Hong Kong 47 Abu Dhabi 19 London 15 Rome 15
Abu Dhabi 44 Tokyo 18 Tokyo 15 London 14
London 40 Beijing 12 Amsterdam 14 Osaka 14
Mecca 40 Guangzhou 12 Abu Dhabi 14 Seoul 14
New York 39 London 11 Mecca 14 Sydney 12
Sydney 38 Shanghai 11 Osaka 14 Amsterdam 11

How the Italian Public See the World’s Cities
Top 10
New York 77 Abu Dhabi 35 Zurich 31 New York 33
Abu Dhabi 70 Zurich 24 Sydney 26 Paris 28
Zurich 64 New York 24 Berlin 24 London 21
Sydney 58 Tokyo 20 Abu Dhabi 21 Sydney 21
London 57 London 18 New York 20 Rome 18
Berlin 48 Berlin 16 London 18 Abu Dhabi 14
Paris 45 Hong Kong 16 Stockholm 15 Tokyo 12
Tokyo 39 Shanghai 13 Copenhagen 14 Los Angeles 12
Rome 30 Beijing 12 Oslo 13 Rio de Janeiro 10
Los Angeles 25 Sydney 11 Paris 12 Amsterdam 9

How the Japanese Public See the World’s Cities
Top 10
Tokyo 161 Tokyo 65 Tokyo 54 Tokyo 42
New York 94 New York 45 Osaka 28 New York 27
Osaka 85 Osaka 36 Zurich 22 Osaka 21
Zurich 51 London 13 New York 22 Paris 19
Sydney 45 Los Angeles 12 Sydney 19 Zurich 18
Paris 40 Zurich 11 Stockholm 14 Rome 16
London 39 Sydney 10 Paris 12 Sydney 16
Stockholm 32 Singapore 10 London 11 London 15
Singapore 32 Paris 9 Toronto 11 Singapore 11
Los Angeles 31 Stockholm 8 Singapore 11 Stockholm 10

How the Mexican Public See the World’s Cities
Top 10
Paris 66 Tokyo 30 Toronto 29 Paris 34
New York 63 New York 30 Paris 23 Rome 21
Tokyo 62 Los Angeles 22 Los Angeles 19 New York 18
Los Angeles 50 Mexico City 20 London 19 Tokyo 17
Toronto 49 Hong Kong 20 Mexico City 18 London 16
Mexico City 48 Abu Dhabi 14 Zurich 17 Madrid 15
London 44 Beijing 13 Tokyo 15 Rio de Janeiro 15
Madrid 36 Washington 11 New York 15 Cairo 14
Zurich 33 Chicago 11 Sydney 14 Toronto 11
Hong Kong 33 Madrid 10 Chicago 13 Buenos Aires 11

How the Polish Public See the World’s Cities
Top 10
Paris 57 Hong Kong 25 Zurich 27 Rome 38
New York 55 New York 25 New York 23 Paris 36
London 52 Berlin 22 London 22 Cairo 26
Zurich 51 Zurich 21 Berlin 21 Rio de Janeiro 18
Rome 45 London 20 Abu Dhabi 21 Madrid 11
Berlin 45 Tokyo 16 Oslo 20 London 10
Abu Dhabi 44 Abu Dhabi 15 Los Angeles 16 Bangkok 10
Hong Kong 40 Beijing 14 Paris 15 Tokyo 8
Tokyo 36 Moscow 10 Stockholm 14 Sydney 8
Los Angeles 31 Los Angeles 9 Amsterdam 12 Abu Dhabi/
Mumbai
8

How the Russian Public See the World’s Cities
Top 10
Paris 68 Moscow 28 Paris 21 Paris 41
London 52 New York 27 Stockholm 20 Rome 30
Moscow 49 London 18 Berlin 20 Rio de Janeiro 20
Berlin 47 Hong Kong 18 London 17 London 17
Rome 44 Berlin 17 Zurich 17 Tokyo 13
New York 44 Tokyo 16 Helsinki 15 Abu Dhabi 12
Abu Dhabi 38 Beijing 16 Abu Dhabi 14 Madrid 10
Tokyo 37 Shanghai 13 Sydney 14 Berlin 10
Zurich 34 Zurich 12 Oslo 13 Los Angeles 10
Los Angeles/
Rio de Janeiro
30 Abu Dhabi 12 Amsterdam/
Moscow
13 Bangkok 9

How the Saudi Arabian Public See the World’s Cities
Top 10
Abu Dhabi 168 Abu Dhabi 68 Abu Dhabi 55 Abu Dhabi 45
Mecca 130 Mecca 42 Mecca 52 Istanbul 43
Istanbul 99 Istanbul 25 Istanbul 31 Mecca 36
London 54 Cairo 14 London 20 London 20
Paris 40 Kuala Lumpur 14 Paris 14 Paris 18
Kuala Lumpur 38 London 14 Kuala Lumpur 12 Kuala Lumpur 12
Cairo 29 Beijing 12 Tokyo 9 Rome 10
Tokyo 22 Shanghai 9 Cairo 8 Jakarta 8
Rome 20 Paris 8 Washington 7 Casablanca 8
Casablanca 20 New York/Tokyo 7 Zurich/Rome/
Casablanca
6 Madrid/Cairo
Los Angeles/
Zurich
7

How the South African Public See the World’s Cities
Top 10
New York 81 New York 37 Cape Town 34 Paris 30
London 74 London 31 Sydney 32 Rome 23
Cape Town 64 Abu Dhabi 31 London 27 New York 23
Abu Dhabi 59 Hong Kong 27 New York 21 Cape Town 19
Sydney 53 Beijing 24 Zurich 20 Rio de Janeiro 18
Paris 49 Tokyo 19 Auckland 20 London 16
Zurich 38 Washington 11 Abu Dhabi 15 Bangkok 14
Hong Kong 36 Sydney 11 Paris 14 Abu Dhabi 13
Rome 32 Cape Town 11 Toronto 14 Amsterdam 12
Los Angeles/
Beijing/
Auckland
31 Singapore/
Bangkok
9 Los Angeles 11 Los Angeles 12

How the South Korean Public See the World’s Cities
Top 5
Seoul 66 Hong Kong 30 Seoul 29 Paris 22
New York 62 Shanghai 24 Zurich 26 New York 22
Hong Kong 52 New York 24 Auckland 25 Tokyo 19
Sydney 49 Seoul 21 Sydney 23 Sydney 19
Singapore 48 Beijing 20 Singapore 19 Seoul/
Hong Kong
16
Paris 42 Guangzhou 18 Toronto 19 London 14
Zurich 42 Singapore 15 New York 16 Singapore 14
Auckland 38 Bangkok 14 Paris 15 Zurich 13
Tokyo 34 Tokyo 10 Helsinki 15 Rome 12
Toronto 34 Los Angeles 9 London 13 Bangkok/Osaka 12

How the Spanish Public See the World’s Cities
Top 10
New York 82 Abu Dhabi 39 Stockholm 24 New York 35
Abu Dhabi 65 New York 29 Zurich 22 Paris 25
London 50 Hong Kong 24 Berlin 19 Rome 21
Paris 45 London 18 London 18 London 14
Berlin 43 Tokyo 18 New York 18 Amsterdam 13
Zurich 39 Beijing 17 Oslo 17 Sydney 12
Tokyo 36 Berlin 17 Abu Dhabi 16 Tokyo 12
Stockholm 34 Zurich 12 Madrid 15 Cairo 11
Amsterdam 32 Shanghai 12 Amsterdam 15 Rio de Janeiro 11
Hong Kong 32 Washington 8 Toronto 15 Abu Dhabi 10

How the Swedish Public See the World’s Cities
Top 10
New York 94 New York 32 Stockholm 55 New York 42
Stockholm 85 London 25 Oslo 34 London 31
London 69 Hong Kong 22 Copenhagen 22 Sydney 21
Oslo 46 Beijing 19 New York 20 Rome 20
Berlin 39 Stockholm 18 Berlin 16 Paris 13
Hong Kong 34 Tokyo 17 Toronto 15 Los Angeles 13
Sydney 34 Shanghai 16 London 13 Stockholm 12
Copenhagen 33 Singapore 16 Zurich 13 Amsterdam 8
Tokyo 30 Berlin 15 Helsinki 12 Berlin 8
Zurich 28 Abu Dhabi 13 Paris 10 Copenhagen/
Auckland/Bangkok/
Hong Kong/Tokyo/
Rio de Janeiro/
Kuala Lumpur
8

How the Turkish Public See the World’s Cities
Top 10
Istanbul 105 Istanbul 30 Istanbul 42 Istanbul 33
New York 57 New York 21 Zurich 21 Paris 30
Paris 53 Abu Dhabi 20 New York 19 Rome 28
Rome 47 Tokyo 19 Paris 18 New York 17
Sydney 39 Berlin 18 Sydney 18 Cairo 15
Tokyo 38 Hong Kong 18 Rome 15 Sydney 14
Abu Dhabi 38 Beijing 16 London 14 Rio de Janeiro 13
Zurich 35 Moscow 12 Amsterdam 14 Madrid 11
London 34 London 11 Los Angeles 13 Amsterdam 10
Los Angeles 33 Zurich 11 Berlin 11 Mecca 10

How the British Public See the World’s Cities
Top 5
New York 90 London 40 Sydney 34 New York 33
London 81 New York 37 London 26 Sydney 27
Sydney 68 Abu Dhabi 26 Auckland 22 Rome 17
Abu Dhabi 49 Hong Kong 25 New York 20 London 15
Hong Kong 42 Tokyo 21 Toronto 20 Paris 14
Auckland 37 Zurich 15 Zurich 17 Los Angeles 13
Zurich 36 Beijing 15 Stockholm 12 Auckland 13
Tokyo 36 Berlin 12 Abu Dhabi 12 Rio de Janeiro 11
Toronto 34 Shanghai 12 Paris 10 Abu Dhabi 11
Los Angeles/
Paris
28 Washington/
Singapore
10 Los Angeles/
Amsterdam/
Copenhagen/
Oslo
10 Tokyo/Toronto 10

How the American Public See the World’s Cities
Top 10
New York 84 New York 42 Sydney 23 Paris 25
Sydney 52 Hong Kong 25 New York 21 Rome 25
London 50 Tokyo 23 Boston 20 Sydney 23
Paris 43 Los Angeles 18 Toronto 19 London 21
Los Angeles 43 London 14 Washington 17 New York 21
Washington 43 Beijing 14 Zurich 16 Amsterdam 12
Rome 39 Washington 14 Los Angeles 16 Rio de Janeiro 12
Boston 38 Chicago 14 London 15 Washington 12
Tokyo 37 Abu Dhabi 13 Paris 13 Zurich 10
Zurich 36 Zurich 10 Chicago 13 Los Angeles/
Auckland/
Boston
9

PART THREE:
Europe’s Favourite Cities

Europe’s favourite cities
• In this final part of our report, we have focused on Europe.
• We took the 18 European cities covered in our research:
Amsterdam, Berlin, Brussels, Budapest, Copenhagen, Helsinki, Istanbul, London, Madrid,
Moscow, Oslo, Paris, Rome, Stockholm, Warsaw, Zurich
• …and we looked at the views of people in the 11 European countries included in
the survey:
Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden, Turkey
• In what follows, therefore, we present the “top European cities” - as seen by the public
across Europe

Europe’s Favourite City:
London

Europe’s Top Cities…according to European citizens
Combined scores across 11 European countries
TOP 5 Overall
London 626
Zurich 552
Paris 532
Berlin 464
Rome 348
London 238
Zurich 202
Berlin 177
Moscow 90
Brussels 78
TOP 5 Live in
Zurich 281
Stockholm 216
Berlin 208
London 204
Oslo 172
TOP 5 Visit
Paris 286
Rome 243
London 184
Amsterdam 98
Madrid 91
you have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?’’ This data is based
on the views of people in 11 European countries, focusing on the 18 European cities covered in the survey.

Europe’sTop Cities…according to European citizens
Rank 1 - 16 Overall Do business Live Visit
London 626 238 204 184
Zurich 552 202 281 69
Paris 532 78 168 286
Berlin 464 177 208 79
Rome 348 23 82 243
Stockholm 343 68 216 59
Amsterdam 292 63 131 98
Oslo 272 51 172 49
Istanbul 194 55 53 86
Brussels 191 78 78 35
Copenhagen 189 30 115 44
Helsinki 176 35 99 42
Madrid 175 27 57 91
Moscow 161 90 28 43
Budapest 74 15 23 36
Warsaw 48 18 12 18
Combined scores across 11 European countries
The Ipsos Cities Survey was conducted online in 24 countries around the world, during February 2013. A total of 18,147 people were asked three questions: “Based on what you
have seen yourself, or heard about from others, which three cities in the world do you think are the best to...(a) live (b) work and (c) do business in?’’ This data is based on the
views of people in 11 European countries, focusing on the 18 European cities covered in the survey.

For more information contact:
Simon Atkinson
Assistant Chief Executive
Ipsos MORI
simon.atkinson@ipsos.com
www.ipsos-mori.com/topcities

Top Cities Index: Zurich Ranks as Best Place to Live

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