This document is a political monitor report from Ipsos MORI that provides data on voting intentions, satisfaction with party leaders and the government, views on the economy, and perceptions of which political party has the best policies. Key findings include: - The Conservative party leads Labour by 3% among those certain to vote and by 8% among all adults. - Satisfaction is lowest for Nick Clegg at 29% and highest for Nigel Farage among UKIP supporters at 82%. - The economic optimism index stands at +23, with 48% thinking the economy will improve over the next year. - 35% think the Conservatives have the best policies for managing the economy, and 27% for unemployment

1. POLITICAL MONITOR
March 2014
Contacts: Bobby.Duffy@ipsos.com
Gideon.Skinner@ipsos.com
020 7347 3000

2. Voting Intentions

3. 3
Voting Intention: all giving an opinion vs. those
“certain to vote”
Source: Ipsos MORI Political Monitor
Conservative lead = -8
All giving a voting
intention: 79%
How would you vote if there were a General Election tomorrow?
29%
37%
12%
11%
11%
Base: 1,000 British adults 18+, 8th -12th March 2014, all certain to vote = 582
Labour
Conservative
Lib Dem
UKIP
Other
All certain to vote: 53%
Conservative lead = -3
32%
35%
13%
11%
9%

4. 4
0
10
20
30
40
50
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
35%
Howard elected
(Nov 03)
2005
General
Election
Cameron elected
(Dec 05)
Brown as PM
(Jun 07)
13%
32%
2010
General
Election
Base: c.1,000 British adults certain to vote each month through June 2008; c. 500 British adults thereafter Source: Ipsos MORI Political Monitor
Voting Intentions September ‘03 – March ‘14
(all certain to vote)
How would you vote if there were a General Election tomorrow?
11%

5. Satisfaction with the Coalition
and Party Leaders

6. 6
56
60
53
41
59
37
29
32
31
33
Net
satisfaction
Swing from
February
2014
-19 -0.5
-31 +4
-21 n/c
-10 n/c
-26 +0.5
Base: 1,000 British adults 18+, 8th – 12th March 2014. Swing is calculated as the average of change in % “satisfied” and %
“dissatisfied”
Satisfaction with leaders and the Government
How satisfied or dissatisfied are you with the way … is running the country /doing his job as Prime Minister
/Deputy Prime Minister/Leader of the Labour Party/UKIP?
David Cameron
The Government
Nick Clegg
Ed Miliband
% Satisfied% Dissatisfied
Nigel Farage
Source: Ipsos MORI Political Monitor

7. 7
0
10
20
30
40
50
60
70
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
29%
%satisfied
Cameron
Clegg
Campbell
Clegg elected
(Jan 08)
General
Election
37%
Miliband
32%
Brown
Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor
How satisfied or dissatisfied are you with the way … is running the country / doing his job as … ?
Satisfaction with Party leaders September ‘07 – March ‘14
Farage
31%

8. 8
Netsatisfaction
How satisfied or dissatisfied are you with the way … is doing his / her job as Prime Minister?
Net satisfaction with Prime Ministers
THATCHER
BLAIR
MAJOR
BROWN
CAMERON
Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor
Number of months from becoming Prime Minister
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

9. 9
Source: Ipsos MORI Political Monitor
David Cameron (satisfaction)
Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative
Party/ as Prime Minister?
0
10
20
30
40
50
60
70
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Satisfied
Dissatisfied
March 2006 – March 2014March 2014
SatisfiedDon’t know
Dissatisfied
Net = -19
37%
56%
8%
Base: 1,000 British adults 18+, 8th – 12th March 2014

10. 10
0
10
20
30
40
50
60
70
80
90
100
Base: 238 Conservative supporters 18+, 8th -12th March 2014 Source: Ipsos MORI Political Monitor
Satisfied
Dissatisfied
David Cameron
(satisfaction among Tory supporters)
Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative
Party/ as Prime Minister?
81%
18%
2%
Satisfied
Don’t know
Dissatisfied
Net = +63 Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
March 2006 – March 2014March 2014

11. 11
Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor
Number of months from becoming Opposition Leader
HAGUE (1997-2001)
DUNCAN SMITH (2001-2003)
Net satisfaction with Opposition Leaders
(1994 – 2014)
How satisfied or dissatisfied are you with the way … is doing his job as leader of the … Party?
CAMERON (2005-2010)
BLAIR (1994-1997)
MILIBAND (2010-2014)
HOWARD
(2003-2005)
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone
Netsatisfaction

12. 12
0
10
20
30
40
50
60
70
Ed Miliband (satisfaction)
Are you satisfied or dissatisfied with the way Ed Miliband is doing his job as leader of the Labour Party?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 8th -12th March 2014
Dissatisfied
Satisfied
October 2010 – March 2014March 2014
SatisfiedDon’t know
Dissatisfied
32%
53%
15%
Net = -21

13. 13
51%
37%
12%
0
10
20
30
40
50
60
70
Base: 285 Labour supporters 18+, 8th – 12th March 2014
Ed Miliband
(satisfaction among Labour supporters)
Are you satisfied or dissatisfied with the way Ed Miliband is doing his job as leader of the Labour Party?
March 2014
Net = +14
SatisfiedDon’t know
Dissatisfied
Source: Ipsos MORI Political Monitor
Dissatisfied
Satisfied
October 2010 – March 2014

14. 14
Nick Clegg (satisfaction)
Are you satisfied or dissatisfied with the way Nick Clegg is doing his job as leader of the Liberal Democrats/
as Deputy Prime Minister?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 8th -12th March 2014
0
10
20
30
40
50
60
70
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Dissatisfied
Satisfied
March 2008 – March 2014March 2014
29%
60%
12%
SatisfiedDon’t know
Dissatisfied
Net = -31

15. 15
0
10
20
30
40
50
60
70
80
90
100
Base: 97 Liberal Democrat supporters 18+, 8th -12th March 2014. N.B. small base size indicative only
Dissatisfied
Satisfied
March 2014
62%
30%
8%
Satisfied
Don’t know
Dissatisfied
Net = +32
Nick Clegg
(satisfaction among Lib Dem supporters)
Are you satisfied or dissatisfied with the way Nick Clegg is doing his job as leader of the Liberal Democrats/
as Deputy Prime Minister?
March 2008 – March 2014
Note: Data collected prior to June 2008 was collected via face-to-face methodology;
data collected from June 2008 was via telephone
Source: Ipsos MORI Political Monitor

16. 16
31%
41%
28%
Nigel Farage (satisfaction)
Are you satisfied or dissatisfied with the way Nigel Farage is doing his job as leader of UKIP, the UK
Independence Party?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 95 UKIP supporters, 8th -12th March 2014. N.B. small base size indicative only
All
Satisfied
Don’t know
Dissatisfied
82%
11%
7%
UKIP supporters
Satisfied
Don’t know
Dissatisfied
Net = -10 Net = +71

17. The economy

18. 18
0
10
20
30
40
50
60
70
80
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 8th – 12th March 2014
Improve
Stay the same
Get worseImprove
Don’t know
Get worse
Stay the same
March 2014
EOI = +23
48%
24%
25%
3%

19. 19
-80
-60
-40
-20
0
20
40
Jun-97
Sep-97
Dec-97
Mar-98
Jun-98
Sep-98
Dec-98
Mar-99
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Mar-01
Jun-01
Sep-01
Dec-01
Mar-02
Jun-02
Sep-02
Dec-02
Mar-03
Jun-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: c.1,000 British adults each month
+28
-46
-56
-48
+23
The Ipsos MORI Economic Optimism Index
Index(getbetterminusgetworse)
-64
Source: Ipsos MORI Political Monitor
+23

20. Parties’ policies on the economy

21. 21
1%
2%
2%
12%
5%
6%
27%
32%
22%
25%
27%
35%
Taxation
Unemployment
Managing the economy
Conservative party Labour party Liberal Democrat party UKIP
Which party has the best policies on … ?
+13
-5
-2
Conservative
lead
over Labour
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 8th – 12th March 2014

22. 22
Which party has the best policies on managing
the economy? Trend
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each time
Labour Conservative Lib Dem UKIP
2 20
10
20
30
40
50
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Mar-01
Jun-01
Sep-01
Dec-01
Mar-02
Jun-02
Sep-02
Dec-02
Mar-03
Jun-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
2010 General
Election
2005 General
Election
2001 General
Election
22%
6%
35%
2%

23. 23
Which party has the best policies on
unemployment? Trend
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each time
Labour Conservative Lib Dem UKIP
20
10
20
30
40
50
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Mar-01
Jun-01
Sep-01
Dec-01
Mar-02
Jun-02
Sep-02
Dec-02
Mar-03
Jun-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
2010 General
Election
2005 General
Election
2001 General
Election
32%
5%
27%
2%

24. 24
Which party has the best policies on taxation?
Trend
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each time
Labour Conservative Lib Dem UKIP
10
10
20
30
40
50
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Mar-01
Jun-01
Sep-01
Dec-01
Mar-02
Jun-02
Sep-02
Dec-02
Mar-03
Jun-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
2010 General
Election
2005 General
Election
2001 General
Election
27%
12%
25%
1%

25. Balls vs Osborne
Competence of the government

26. 26
Osborne vs. Balls - trend
35
36
29
34 35
36
40 38
36
35
37
34
38
35
29
33
0
10
20
30
40
50
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Base: c. 1,000 British adults each time Source: Ipsos MORI Political Monitor
Who do you think would make the most capable Chancellor, the Conservatives’ George Osborne or Labour’s
Ed Balls?
Ed Balls
George Osborne

27. 27
Is the government doing a good job?
Since it was elected in May 2010, do you think that the government has done a good job or a bad job at…?
44
15
35
32
47
36
48
77
56
60
46
55
% Good job %Bad job
Keeping
unemployment down
Managing the
economy
Handling taxation and
public expenditure
March
2014
October
2011
March
2014
October
2011
March
2014
October
2011
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 8th – 12th March 2014

28. 28
Is the government doing a good job at raising
living standards?
Since it was elected in May 2010, do you think that the government has done a good job or a bad job at…?
30
19
73
59
73
12
% Good job %Bad job
Improving your
standard of living
Improving the standard
of living for poor people
Source: Ipsos MORI Political Monitor
Improving the standard
of living for rich people
Base: 1,000 British adults 18+, 8th – 12th March 2014

29. 29
Who deserves the credit for a growing economy?
As you may know, according to official statistics the UK economy grew by 1.8% in 2013. Which one or two of
the following do you think deserve most credit for the growth in the UK economy?
Source: Ipsos MORI Political Monitor
4%
7%
7%
15%
20%
25%
37%
The Liberal Democrats
The previous Labour government
The European Union
The Conservatives
The Coalition Government overall
The Bank of England
The state of the global economy
Base: 1,000 British adults 18+, 8th – 12th March 2014

30. 30
Who deserves the credit for raising the income
tax threshold?
As you may know, the amount people earn before they pay income tax has risen from £6,475 in 2010 to £10,000 from this April.
Who, if anyone, do you think deserves most credit for this policy, the Conservatives or Liberal Democrats?
Source: Ipsos MORI Political Monitor
33%
45%
Conservatives
Liberal Democrats
Base: 1,000 British adults 18+, 8th – 12th March 2014