From the old giants like Shell and IBM to the upstarts whose companies were inconceivable ten years ago, the key will be bridging the gap between the skills we have now and the skills we will need in the future. But do MPs and candidates grasp the issue?

1. Key Influencer TrackingKey Influencer Tracking
Consensus but not action

2. Key Influencer Tracking
Preferred outcome to general election – Captains of Industry

3. Key Influencer Tracking
Understanding of business among politicians
– Captains of Industry

4. Key Influencer Tracking
Issues facing business – Captains of Industry

5. Key Influencer Tracking
Issues facing business – MPs

6. Key Influencer Tracking
Issues facing business – PPCs

7. Key Influencer Tracking
Issues facing British businesses – MPs trends

8. Key Influencer Tracking
Appendix

9. Key Influencer Tracking
Sample
•
•
Fieldwork Dates Interpretation
Source: Ipsos MORI
Methodology – Captains of Industry

10. Key Influencer Tracking
Methodology – MPs
Sample Fieldwork Dates Interpretation
Source: Ipsos MORI
Base 107

11. Key Influencer Tracking
Methodology – PPCs
Sample Fieldwork Dates Interpretation
Base 98
26
29
20
11
7
4
1

12. Key Influencer Tracking
FURTHER INFORMATION
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