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A crisis of trust?

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In this latest piece of work Ipsos MORI focus in on trust in scientific information from different sources, and how the major pharmaceutical companies compare with the NHS.

Publicada em: Saúde e medicina
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A crisis of trust?

  1. 1. © Ipsos 1 BEN PAGE A CRISIS OF TRUST? CHIEF EXECUTIVE, IPSOS MORI
  2. 2. 2© Ipsos CRISIS OF THE ELITES? My government does not prioritise the interests of people like me 71% Economy rigged for advantage of the rich and powerful 76% Feel like a stranger in my country 46% Don’t identify with what my country has become 59% Experts don’t understand my life 69% Wish we had a strong leader not current elected government 58%
  3. 3. 3© Ipsos CRISIS OF THE ELITES? – TRUST IN ... International institutions 38% Banks 36% Justice system 36% Big companies 32% The government 24% Political parties 16% The media 7%
  4. 4. © Ipsos 4 Level of trust in organisations to treat you fairly BUT TRUST IS MULTIFACETED 29% 36% 39% 40% 47% 47% 48% 48% 49% 51% 52% 57% 59% 69% 51% 55% 49% 46% 44% 39% 41% 39% 43% 38% 34% 30% 30% 24% Foreign governments Your national government Insurance companies Credit card companies Telecommunications companies Social media sites Broadband and cable service suppliers Pharmaceutical companies Banks Public sector healthcare providers Private sector healthcare providers Shipping/delivery companies Retailers selling goods and services Supermarkets Trusted Not trusted Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016 - see www.ipsosglobaltrends.com
  5. 5. © Ipsos 5 Trust that personal information is used correctly BUT TRUST IS MULTIFACETED 22% 31% 34% 35% 36% 37% 37% 38% 38% 39% 42% 44% 46% 47% 57% 55% 51% 50% 49% 48% 46% 46% 47% 43% 41% 41% 39% 41% Foreign governments Social media sites Your national government Telecommunications companies Insurance companies Broadband and cable service suppliers Pharmaceutical companies Retailers selling goods and services Credit card companies Shipping/delivery companies Private sector healthcare providers Supermarkets Public sector healthcare providers Banks Trusted Not trusted Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016 - see www.ipsosglobaltrends.com
  6. 6. © Ipsos 6 Personal experience of products / services versus promises in advertising BUT TRUST IS MULTIFACETED 31% 30% 27% 25% 25% 22% 18% 17% 17% 14% 14% 13% 13% 12% 11% 13% 14% 11% 15% 12% 14% 14% 15% 18% Telecommunications companies Broadband and cable service suppliers Insurance companies Public sector healthcare providers Banks Credit card companies Shipping/delivery companies Pharmaceutical companies Private sector healthcare providers Retailers selling goods and services Social media sites Supermarkets Better Worse Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016 - see www.ipsosglobaltrends.com
  7. 7. 7Veracity Index 2016 | December 2016 | Version 1 | A real crisis in trust? – no change overall 0 25 50 75 100 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Nurses* Doctor Teacher Judges Scientists Clergy/Priests The police TV news reader Ordinary Man/Woman in the street Civil Servants Pollsters Economists* Trade Union Officials Local Councillors Business Leaders Managers in Local Gov Journalists Government Ministers Politicians Generally Managers in the NHS Lawyers Hairdressers Builders Charity Chief Executives Estate agents % trust to tell the truth: *: This profession listed for the first time in 2016 Base: c. 1,000 British adults aged 15+ per year
  8. 8. 8Veracity Index 2016 | December 2016 | Version 1 | Rising trust in scientists over last 20 years 85 69 57 65 25 56 18 43 63 80 33 0 25 50 75 100 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Clergy/Priests (-16 ppt) Ordinary Man/Woman in the street (+8 ppt) Civil Servants (+31 ppt) Trade Union Officials (+25 ppt) Scientists (+17 ppt) Business leaders (+8 ppt) Base: c. 1,000 British adults aged 15+ per year
  9. 9. 9Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) How well informed Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17 49% 42% 54% 58% 59% 36% 56% 56% 47% 49% 47% 55% 51% DE C2 C1 AB Degree No qualifications Pre-war Baby Boomer Gen X Gen Y Female Male Overall do you feel, if at all, about scientific research and developments related to your health? % very/fairly well informed
  10. 10. 10Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) Who is and isn’t trusted on medical science….. Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17 -8% 9% 32% 68% 71% Scientific reports in newspapers Scientific reports from pharmaceutical and biotech companies Scientific reports from independent health care providers Scientific reports from academic institutions Scientific reports from the NHS % net trust (trust minus distrust)
  11. 11. 11Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) What drives trust in scientific reports? Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17 3% 7% 7% 26% 29% 34% What I hear about the report on social media What my friends/family say about it What I hear about the report in the media What NHS staff say about it The subject matter of the report The organisation which published which published the report % mentioning
  12. 12. 12Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) What would make you trust a scientific report? -26% -17% -5% -3% 34% 49% 70% 76% Written by person/organisation you you haven't heard of before Has been shared a lot on social media Written on a topic you don’t know much about Has been shared on social media by people you trust Is reported by a wide range of media organisations Is reported by a reputable media organisation Written on a topic I know a lot about Written by person/organisation you trust Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17
  13. 13. 13Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) Thank you. Ben Page Email: ben.page@ipsos.com Twitter: @benatipsosmori

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