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2015 Scottish MSPs Survey prospectus

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Details of the 2015 wave of our annual survey of Members of the Scottish Parliament

Publicada em: Notícias e política
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2015 Scottish MSPs Survey prospectus

  1. 1. Survey of Members of the Scottish Parliament 2015 Prospectus
  2. 2. Measure your organisation’s reputation among MSPs in relation to your competitors or peers Understand what MSPs value in their engagement with organisations and how you can make the most of your communications Evaluate the effectiveness of your engagement strategy and identify ways to improve your communications Why use the MSPs survey?
  3. 3. Did you know? 83% of MSPs use Twitter at least once a week The survey is….. • robust – conducted face-to-face so we can guarantee that MSPs complete the questionnaire • representative – we interview a minimum of 70 MSPs from all parties in Holyrood, ensuring the sample matches the profile of the Parliament • reliable – now in its 17th consecutive year since the Parliament’s inception, the survey demonstrates our proven track- record in helping organisations build their profile among MSPs
  4. 4. Bang for your buck We will provide: • Expert advice in designing your questions to ensure they meet your requirements • Quick delivery of topline results following completion of the survey • A bespoke report containing our analysis, insight and recommendations • Verbal debrief and presentation with consideration of next steps Did you know? Treatment of employees and treatment of customers are two of the main criteria MSPs use when judging companies
  5. 5. Timescales Topline results We will provide topline data in November showing overall results for all of your questions and relevant trend data Questionnaire We will provide expert advice in the design and preparation of your questions, which we will finalise by mid August Interviewing We will interview over 70 MSPs face- to-face in September and October and provide you with weekly progress updates Reporting We will provide a bespoke report containing our detailed analysis, insights and recommendations by the end of December
  6. 6. Don’t just take our word for it. Here’s what our clients say… It is always a very clear and honest relationship with Ipsos. You keep me up to date with progress and then deliver when you say you will. This makes for a very good understanding and confidence in the work that is being produced. We were a new client and required a flexible approach, together with guidance on how best to target our survey. We felt we were well looked after. Timely response; good follow up; sound advice and guidance; good feedback and context Provided excellent advice on the structure of questions and took on board comments from the client Thoughtful and thoroughly prepared report Ipsos MORI took the time to understand the brief correctly, resulting in us getting the right intelligence from the survey
  7. 7. FURTHER INFORMATION For more information please contact: Mark Diffley Mark.Diffley@ipsos.com I 0131 240 3269 Ciaran Mulholland Ciaran.Mulholland@ipsos.com I 0131 240 3265 Ipek Ozgul Ipek.Ozgul@ipsos.com I 0131 226 8671 https://www.ipsos-mori.com @IpsosMORIScot