1. ionSearch 2012
Mal Darwen
Wordtracker

2. Wordtracker
Keyword Modifiers
Keyword Anatomy
Content and Intent

3. Let’s talk about tools for a
moment…

4. Let’s talk about tools for a
moment…
•Finding Keywords
•Site structuring with Keyword Research
•Site Auditing
•Rank Tracking
•Easy export of Keywords + data

5. We’ll talk about tools in the
Tools Suite later on.

6. Your Brain. The best tool you have
available. Ever.
http://www.flickr.com/photos/perpetualplum/

7. Understand your Market
http://www.flickr.com/photos/pigalleworld/

8. Understand your Market
Define your Strategy
http://www.flickr.com/photos/hikingartist/

9. Understand your Market
Define your Strategy
Target Effectively
http://www.flickr.com/photos/7994528@N03/

10. Keyword Modifiers….
They can help you attract better
traffic

12. Keyword Modifier
Restaurant In Chicago
Restaurant In New York
Restaurant In Tuscon
Restaurant In Seattle

13. Monitor

14. Monitor
Test

15. Monitor
Test
Tweak

16. Modifiers make keywords
flexible…

17. Keyword Modifier
Shirts Men’s
Women’s
Children’s
Large
Small

18. Modifier Keyword
Mountain Bike Tyres
BMX Tyres
Road Bike Tyres
Racing Bike tyres

19. Keyword Modifier
Mountain Bike Tyres
BMX Bike Tyres
Road Bike Tyres
Racing Bike Tyres

20. Keyword Modifier
Product/Primary Buy
Get
Purchase
find

21. Keyword Modifier
Product/Primary Quality
Bargain
Cheap
Free

22. Your content needs to
match your Keywords!
…no, really.

26. SEO can not live
on keywords alone…

27. Be clear
in your intent

28. Thank you!
www.wordtracker.com
mal@wordtracker.com
@wordtracker