Brands and Performance Marketers: Best practices for creating successful long term partnerships
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Learn how to vet new opportunities by expanding partnerships, test new success criteria, scale intelligently, and sustain long term relationships.
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Brands and Performance Marketers: Best practices for creating successful long term partnerships
- 1. Brands and Performance Marketers: Best practices for creating successful long term partnerships.
- 2. @Invoca #InvocaSummit GUEST SPEAKERS Eric Evans HyperTarget Marketing, CEO Zac Bitsoi Vivint, Affiliate Program Manager John Challis Lending Tree, Senior Director, Performance Marketing Mike Williams RingPartner, President and Co- Founder Nermin Hadzikadunic Prestige Marketing Online Marketing Manager
- 3. @Invoca #InvocaSummit INVOCA MODERATOR Sean Geraghty Director, Customer Success, Advisory Services
- 4. @Invoca #InvocaSummit SESSION AGENDA • Vetting: New Opportunities • Testing: Defining Success Criteria • Scaling: Smart Growth • Sustaining: Long Term Relationships
- 5. @Invoca #InvocaSummit VETTING: NEW OPPORTUNITIES
- 6. @Invoca #InvocaSummit EXPANDING NEW PARTNERSHIPS
- 7. @Invoca #InvocaSummit TESTING: DEFINING SUCCESS CRITERIA
- 8. @Invoca #InvocaSummit DEFINE SUCCESS CRITERIA ● Call duration ● Call volume ● Percent to margin (ROI) ● Conversion rate ● Timeline for measuring success
- 9. @Invoca #InvocaSummit SCALING: SMART GROWTH
- 10. @Invoca #InvocaSummit REVIEW PERFORMANCE Which campaigns & partners are driving calls? How many calls are meeting my quality criteria? How many of these calls are actually converting?
- 11. @Invoca #InvocaSummit SUSTAINING: LONG TERM RELATIONSHIPS
- 12. @Invoca #InvocaSummit TEST, TEST, TEST!
- 13. @Invoca #InvocaSummit Q & A Eric Evans HyperTarget Marketing, CEO Zac Bitsoi Vivint, Affiliate Program Manager John Challis Lending Tree, Senior Director, Performance Marketing Mike Williams RingPartner, President and Co- Founder Nermin Hadzikadunic Prestige Marketing Online Marketing Manager
Editor's Notes
- Clear communication between brands and their partners is key for successful pay per call campaigns.. For Pay Per Call campaigns, communication can never be clear enough when it comes to payouts and what quality criteria needs to be met
- Clear communication between brands and their partners is key for successful pay per call campaigns.. For Pay Per Call campaigns, communication can never be clear enough when it comes to payouts and what quality criteria needs to be met
- Clear communication between brands and their partners is key for successful pay per call campaigns.. For Pay Per Call campaigns, communication can never be clear enough when it comes to payouts and what quality criteria needs to be met
- No surprises. When you know which campaigns, partners and affiliates are most effective in driving quality calls you can optimize your spend allocate more budget accordingly. Clear communication between brands and their partners is key for successful pay per call campaigns.. For Pay Per Call campaigns, communication can never be clear enough when it comes to payouts and what quality criteria needs to be met
- Clear communication between brands and their partners is key for successful pay per call campaigns.. For Pay Per Call campaigns, communication can never be clear enough when it comes to payouts and what quality criteria needs to be met