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Panel Discussion: Social media is social business

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Panel Discussion: Social media is social business

  1. 1. Panel discussion: Alison Ball, Michael Austin, Aynsley Damery, Peter Disney, Trent McLaren Social media is social business: Taking the right approach for your firm WiFi: QBConnect No password required#QBConnect
  2. 2. Take a few moments to Connect with your neighbour
  3. 3. 3 Alison Ball Global Influencer Strategy, Intuit Today’s moderator
  4. 4. 4 Today’s panelists Michael Austin Founder & MD, Blue Dot Consulting Aynsley Damery CEO, Tayabali Tomlin Peter Disney Managing Director, Wood & Disney Ltd Trent McLaren Business Development Mgr Intuit Australia
  5. 5. Introductions Group Selfie Interesting Stats Panel discussion Open Q&A Agenda
  6. 6. 6 It’s table stakes really: • Social channels are thriving • Clients see you on social before they consider you seriously • Part of your marketing mix • Easy to differentiate yourself • Fun! Why social?
  7. 7. 7 1.65 Billion active mobile social accounts globally with 1 million new active mobile social users added every day. Source: We Are Social 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Source: Ambassador 95% of online adults aged 18-34 are most to likely follow a brand via social networking. Source: MarketingSherpa Small businesses worldwide
  8. 8. 78% of people who complain to a brand via Twitter expect a response within an hour. Source: Lithium
  9. 9. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter Source: Hootsuite
  10. 10. Panel discussion
  11. 11. 11 Today’s panelists Michael Austin Founder & MD, Blue Dot Consulting @diaryofanomb Aynsley Damery CEO, Tayabali Tomlin @aynsleydamery Peter Disney Managing Director, Wood & Disney Ltd @woodanddisney Trent McLaren Business Development Mgr Intuit Australia @trent_mclaren
  12. 12. Questions?
  13. 13. Access the presentation materials via: The QuickBooks Connect 2017 Conference App or Slideshare at: http://www.slideshare.com/tag/QBCUK17

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