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Lori Fraleigh, Director, Intuit Developer Group, @lorifraleigh
Emily Silberstein, Group Manager, Intuit Developer Group,
@ersilberstein
Anatomy of
a quality app
#QBConnect | WiFi: QBConnect Password not required

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Today’s speakers
Lori Fraleigh
Director,
Developer
Success
@lorifraleigh
Emily
Silberstein
Group Product
Manager, Apps
@ersilberstein

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Global small business opportunity
Listen to your customers
Optimize your app card
Engage throughout the experience
Agenda

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Where are our customers?

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DESIGNSEMPATHYINSIGHTS
PROTOYPE
FEEDBACK
3x
How we got here
Getting to know our SMBs better

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Project
Manufacturing
Retail
Schedule
Membership
Source: Intuit, 2016
Market opportunity by business type

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Listen to your
customers

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Uservoice

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Get feedback early

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Optimize Your
App Card

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Tip 1: Add videos and/or images

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Pretty pictures alone don’t convert customers
Augment screenshots with key benefits
Tip 2: Use PowerPoint styled images

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What benefit does the app provide
the user?
How does the app work with
QuickBooks?
Use less text.
Use HTML tags and bold font.
Tip 3: Update to the new app card format

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2/3rds of SMBs prefer apps without a monthly subscription fee
• Do you have a free / freemium tier that passes the “sniff test”?
• Do you have volume-based pricing versus set monthly fee?
• Do you have special pricing for accountants?
Tip 4: Get creative with pricing

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Tip 5: Keep your pricing up to date

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Tip 6: Ask for reviews
http://intuit.me/ask4review

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Tip 7: Get notified about new reviews
http://intuit.me/notify4review

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Tip 8: Respond to reviews

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Tip 9: Make your description customer-focused

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Tip 10: Get ready for the QBOA apps tab
http://intuit.me/apps4qboa

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Required for the QBOA apps tab
Streamlined user experience
Intuit Single Sign-On

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Engage Throughout
the Experience

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Hubdoc gets customers to upload a document quickly
Accelerate time to first benefit
Once the customer realizes the value of the app, they are much more likely to use and retain it

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Method:CRM has simple steps to get started, just for
QuickBooks customers
Customized set up flows for QuickBooks customers

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Demos and webinars: invest to ensure conversion

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Understand what helps your app stand out
By the numbers
• Thousands of connections seeing value in your applicationConnections
• Prioritized for growth greater than or equal to QBOGrowth rate
• Combination of last year and all timeApp star rating
• The connection rate > disconnect rateReplacement rate
• Best attempt at calculation of error rate that developer controlsAPI error
• Conversion of app card visitors who initiate connectConversion rate

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The QuickBooks Connect 2017 Conference App
The QuickBooks Community
qbcommunity.com
Sign in with your QuickBooks login
Access the presentations &
continue the conversation

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Questions?