50 Niche Apps in 50 Minutes

1. David Leary Intuit Small Business Ecosystem Evangelist June 6th 2017 50 Niche Apps in 50 Minutes

2. 2#SNH17 | @DavidLeary • Almost 21 years at Intuit • Support | Training | Quality Assurance | Product Development | Marketing | Product Management | Project Management | Customer Advocate | Developer Relations • “Awesome Add On” - ViewMyPaycheck Co-Founder • 2014 CPA Practice Advisor “40 under 40” • 2015 Accounting Today “One to Watch” DAVID LEARY INTUIT SMALL BUSINESS ECOSYSTEM EVANGELIST Tucson, Arizona DavidLeary.com @DavidLeary David_Leary@intuit.com

3. Things that scare me and should scare you too Things that are awesome and not scary Why niche Classroom exercise Agenda – 50 Niche Apps in 50 Minutes

4. 4#SNH17 | @DavidLeary

5. Things that scare me and should scare you too

6. 7#SNH17 | @DavidLeary https://pos.toasttab.com/blog/restaurant-management-software

11. Things that are awesome and not scary

12. 13#SNH17 | @DavidLeary QuickBooks Online Growth http://investors.intuit.com/financial-information/fact-sheet/default.aspx 2,200,000 subscribers

13. 14#SNH17 | @DavidLeary https://www.sageworks.com/datareleases.aspx?article=329

14. Why niche?

15. 16#SNH17 | @DavidLeary Niche Enables Everything cloud niche

16. 17#SNH17 | @DavidLeary Could Enabled a #NicheAppsRevolution poologics.com paintestimating.com hvacbusinesssolutions.com pandelljobutrax.com servicecore.com arborgold.com pool service painting service hvac service oil field/pump service septic service tree service

17. 18#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge learn less apps

18. 19#SNH17 | @DavidLeary Example 1 Niche Enables You to Learn Less Apps tutorpanel.com tutorfirst.com tutorware.com tutorcruncher.com

19. 20#SNH17 | @DavidLeary Example 2 Niche Enables You to Learn Less Apps acusimple.com

20. 21#SNH17 | @DavidLeary Example 3 Niche Enables You to Learn Less Apps bakingit.com

21. 22#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps

22. 23#SNH17 | @DavidLeary Example 1 Niche Enables Fixed Rate Pricing http://bookkeepingforpainters.com/pricing/

23. 24#SNH17 | @DavidLeary Example 2 Niche Enables Fixed Rate Pricing https://petpartneredbooks.com/services/

24. 25#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps industry expertise

25. 26#SNH17 | @DavidLeary Example Niche Enables Industry Expertise beerrunsoftware.com ekosbrewmaster.com brewninja.net brewhousesolutions.com vicinitybrew.com

26. 27#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche scale processes learn less apps industry expertise

27. 28#SNH17 | @DavidLeary Example 1 Niche Enables Marketing to a Niche

29. 30#SNH17 | @DavidLeary Example 2 Niche Enables Marketing to a Niche http://catchingclouds.net VS

30. 31#SNH17 | @DavidLeary Example 3 Niche Enables Marketing to a Niche http://dentistmetrics.com/

32. 33#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps industry expertise

33. 34#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise

34. 35#SNH17 | @DavidLeary Example 1 Niche Enables New Opportunities http://ekosbrewmaster.com/cbc/

35. 36#SNH17 | @DavidLeary Example 2 Niche Enables New Opportunities http://builtbybluewing.com/

36. 37#SNH17 | @DavidLeary Example 3 Niche Enables New Opportunities https://www.chargify.com/

37. 38#SNH17 | @DavidLeary Example 4 Niche Enables New Opportunities

38. 39#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise each one enables the next one

39. Classroom exercise

40. 41#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>

41. 42#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche>

42. 43#SNH17 | @DavidLeary Resources QBO list of industries = NAICS NAICS codes: PDF link on main page https://www.census.gov/eos/www/naics/ Census data: https://www.census.gov/programs-surveys/economic-census/data/tables.2012.html.html This creative commons book https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/s09-03-what-industries-are- small-busi.html This on deeper construction niche: http://www.cpwr.com/sites/default/files/publications/5th%20Edition%20Chart%20Book%20Final.pdf This SBA page: https://www.sba.gov/starting-business/how-start-business/business-data-statistics/statistics-specific- industries

43. 44#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3>

44. 45#SNH17 | @DavidLeary Search Box View All Apps > Sort By > Name, New, Top Rated Browse By Category Browse By Business Type App Recommendation Engine How To Find Apps Apps.com and QuickBooks Online Apps tab Only in QuickBooks Online

45. 46#SNH17 | @DavidLeary How To Find Apps Google Search

48. 49#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche> 1) Take a photo of your Niche Declaration 2) Share on #SNH17 app, twitter, facebook and tag @DavidLeary + #SNH17 3) Email to David_Leary@intuit.com

49. Thank you

50. Bonus materials

51. 52#SNH17 | @DavidLeary Apps keep small business owners and their employees out of the accounting software, which is returning to it's natural home, the domain of the accountant/bookkeepers. It's Software as a Service (SaaS). Service is all that matters. Commodity apps will get cheaper in price, niche apps will increase prices. It's not a conversion from desktop, it's an upgrade to a better cloud ecosystem of solutions. Accountants: You can not possibly learn all the apps. Pick a niche and learn the apps needed for that niche. Developers: If you think your app works for every Small Business niche you are wrong. Small Business Owners: If your accountant says you need to be on QuickBooks Desktop, they haven't explored the numerous apps that when added to QuickBooks Online are a way better solution. There is not a list of top apps. There are only smaller lists of possible apps that could be a good fit for a specific small business. There is no app that does everything. The right app today, may not be the right app tomorrow. Using the right app can save time, time is money, justifying the cost of the app. The source of truth will be spread across many apps. 12 Laws of Small Business SaaS Apps

52. 53#SNH17 | @DavidLeary By functionBy integration depth How I define apps Apps.com apps Apps that integrate with QBO Apps that don’t integrate with QBO Apps to run your accounting firm Niche apps Apps that fit all your clients

50 Niche Apps in 50 Minutes

Intuit Developer

50 Niche Apps in 50 Minutes