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David Leary
Intuit Small Business Ecosystem Evangelist
June 6th 2017
50 Niche Apps
in
50 Minutes
2#SNH17 | @DavidLeary
• Almost 21 years at Intuit
• Support | Training | Quality Assurance | Product
Development | Marketi...
Things that scare me and should scare you too
Things that are awesome and not scary
Why niche
Classroom exercise
Agenda – ...
4#SNH17 | @DavidLeary
Things that scare me
and should scare you
too
7#SNH17 | @DavidLeary
https://pos.toasttab.com/blog/restaurant-management-software
8#SNH17 | @DavidLeary
9#SNH17 | @DavidLeary
10#SNH17 | @DavidLeary
11#SNH17 | @DavidLeary
Things that are
awesome and not
scary
13#SNH17 | @DavidLeary
QuickBooks Online Growth
http://investors.intuit.com/financial-information/fact-sheet/default.aspx
...
14#SNH17 | @DavidLeary
https://www.sageworks.com/datareleases.aspx?article=329
Why niche?
16#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
17#SNH17 | @DavidLeary
Could Enabled a #NicheAppsRevolution
poologics.com
paintestimating.com
hvacbusinesssolutions.com
pa...
18#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
learn less apps
19#SNH17 | @DavidLeary
Example 1
Niche Enables You to Learn Less Apps
tutorpanel.com
tutorfirst.com
tutorware.com
tutorcru...
20#SNH17 | @DavidLeary
Example 2
Niche Enables You to Learn Less Apps
acusimple.com
21#SNH17 | @DavidLeary
Example 3
Niche Enables You to Learn Less Apps
bakingit.com
22#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
scale p...
23#SNH17 | @DavidLeary
Example 1
Niche Enables Fixed Rate Pricing
http://bookkeepingforpainters.com/pricing/
24#SNH17 | @DavidLeary
Example 2
Niche Enables Fixed Rate Pricing
https://petpartneredbooks.com/services/
25#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
scale p...
26#SNH17 | @DavidLeary
Example
Niche Enables Industry Expertise
beerrunsoftware.com
ekosbrewmaster.com
brewninja.net
brewh...
27#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
marketi...
28#SNH17 | @DavidLeary
Example 1
Niche Enables Marketing to a Niche
29#SNH17 | @DavidLeary
Example 1
Niche Enables Marketing to a Niche
30#SNH17 | @DavidLeary
Example 2
Niche Enables Marketing to a Niche
http://catchingclouds.net
VS
31#SNH17 | @DavidLeary
Example 3
Niche Enables Marketing to a Niche
http://dentistmetrics.com/
32#SNH17 | @DavidLeary
Example 4
Niche Enables Marketing to a Niche
33#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
marketi...
34#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
marketi...
35#SNH17 | @DavidLeary
Example 1
Niche Enables New Opportunities
http://ekosbrewmaster.com/cbc/
36#SNH17 | @DavidLeary
Example 2
Niche Enables New Opportunities
http://builtbybluewing.com/
37#SNH17 | @DavidLeary
Example 3
Niche Enables New Opportunities
https://www.chargify.com/
38#SNH17 | @DavidLeary
Example 4
Niche Enables New Opportunities
39#SNH17 | @DavidLeary
Niche Enables Everything
cloud
niche
industry knowledge
understand costs
fixed rate pricing
marketi...
Classroom exercise
41#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
42#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
43#SNH17 | @DavidLeary
Resources
QBO list of industries = NAICS
NAICS codes: PDF link on main page
https://www.census.gov/...
44#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
45#SNH17 | @DavidLeary
Search Box
View All Apps > Sort By >
Name, New, Top Rated
Browse By Category
Browse By Business Typ...
46#SNH17 | @DavidLeary
How To Find Apps
Google Search
47#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
48#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
49#SNH17 | @DavidLeary
I, _______________________ am a/an
____________________________
who is an expert in
_______________...
Thank you
Bonus materials
52#SNH17 | @DavidLeary
Apps keep small business owners
and their employees out of the
accounting software, which is
return...
53#SNH17 | @DavidLeary
By functionBy integration depth
How I define apps
Apps.com apps
Apps that integrate with QBO
Apps t...
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50 Niche Apps in 50 Minutes

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Event: Scaling New Heights 2017
Speaker: David Leary
Title: 50 Niche Apps in 50 Minutes
Description: In this classroom style session, you will learn the importance of picking a niche, including examples of successful niche accountant practices. In class exercises will help you pick your niche, discover niche apps that help you best serve your niche clients, open communication channels with niche app developers, and discover marketing channels you can use to target your niche client base.
NOTE: Video of presentation can be found here: https://www.youtube.com/watch?v=TsMUsLXcsGQ

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50 Niche Apps in 50 Minutes

  1. 1. David Leary Intuit Small Business Ecosystem Evangelist June 6th 2017 50 Niche Apps in 50 Minutes
  2. 2. 2#SNH17 | @DavidLeary • Almost 21 years at Intuit • Support | Training | Quality Assurance | Product Development | Marketing | Product Management | Project Management | Customer Advocate | Developer Relations • “Awesome Add On” - ViewMyPaycheck Co-Founder • 2014 CPA Practice Advisor “40 under 40” • 2015 Accounting Today “One to Watch” DAVID LEARY INTUIT SMALL BUSINESS ECOSYSTEM EVANGELIST Tucson, Arizona DavidLeary.com @DavidLeary David_Leary@intuit.com
  3. 3. Things that scare me and should scare you too Things that are awesome and not scary Why niche Classroom exercise Agenda – 50 Niche Apps in 50 Minutes
  4. 4. 4#SNH17 | @DavidLeary
  5. 5. Things that scare me and should scare you too
  6. 6. 7#SNH17 | @DavidLeary https://pos.toasttab.com/blog/restaurant-management-software
  7. 7. 8#SNH17 | @DavidLeary
  8. 8. 9#SNH17 | @DavidLeary
  9. 9. 10#SNH17 | @DavidLeary
  10. 10. 11#SNH17 | @DavidLeary
  11. 11. Things that are awesome and not scary
  12. 12. 13#SNH17 | @DavidLeary QuickBooks Online Growth http://investors.intuit.com/financial-information/fact-sheet/default.aspx 2,200,000 subscribers
  13. 13. 14#SNH17 | @DavidLeary https://www.sageworks.com/datareleases.aspx?article=329
  14. 14. Why niche?
  15. 15. 16#SNH17 | @DavidLeary Niche Enables Everything cloud niche
  16. 16. 17#SNH17 | @DavidLeary Could Enabled a #NicheAppsRevolution poologics.com paintestimating.com hvacbusinesssolutions.com pandelljobutrax.com servicecore.com arborgold.com pool service painting service hvac service oil field/pump service septic service tree service
  17. 17. 18#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge learn less apps
  18. 18. 19#SNH17 | @DavidLeary Example 1 Niche Enables You to Learn Less Apps tutorpanel.com tutorfirst.com tutorware.com tutorcruncher.com
  19. 19. 20#SNH17 | @DavidLeary Example 2 Niche Enables You to Learn Less Apps acusimple.com
  20. 20. 21#SNH17 | @DavidLeary Example 3 Niche Enables You to Learn Less Apps bakingit.com
  21. 21. 22#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps
  22. 22. 23#SNH17 | @DavidLeary Example 1 Niche Enables Fixed Rate Pricing http://bookkeepingforpainters.com/pricing/
  23. 23. 24#SNH17 | @DavidLeary Example 2 Niche Enables Fixed Rate Pricing https://petpartneredbooks.com/services/
  24. 24. 25#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps industry expertise
  25. 25. 26#SNH17 | @DavidLeary Example Niche Enables Industry Expertise beerrunsoftware.com ekosbrewmaster.com brewninja.net brewhousesolutions.com vicinitybrew.com
  26. 26. 27#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche scale processes learn less apps industry expertise
  27. 27. 28#SNH17 | @DavidLeary Example 1 Niche Enables Marketing to a Niche
  28. 28. 29#SNH17 | @DavidLeary Example 1 Niche Enables Marketing to a Niche
  29. 29. 30#SNH17 | @DavidLeary Example 2 Niche Enables Marketing to a Niche http://catchingclouds.net VS
  30. 30. 31#SNH17 | @DavidLeary Example 3 Niche Enables Marketing to a Niche http://dentistmetrics.com/
  31. 31. 32#SNH17 | @DavidLeary Example 4 Niche Enables Marketing to a Niche
  32. 32. 33#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps industry expertise
  33. 33. 34#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise
  34. 34. 35#SNH17 | @DavidLeary Example 1 Niche Enables New Opportunities http://ekosbrewmaster.com/cbc/
  35. 35. 36#SNH17 | @DavidLeary Example 2 Niche Enables New Opportunities http://builtbybluewing.com/
  36. 36. 37#SNH17 | @DavidLeary Example 3 Niche Enables New Opportunities https://www.chargify.com/
  37. 37. 38#SNH17 | @DavidLeary Example 4 Niche Enables New Opportunities
  38. 38. 39#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise each one enables the next one
  39. 39. Classroom exercise
  40. 40. 41#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
  41. 41. 42#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche>
  42. 42. 43#SNH17 | @DavidLeary Resources QBO list of industries = NAICS NAICS codes: PDF link on main page https://www.census.gov/eos/www/naics/ Census data: https://www.census.gov/programs-surveys/economic-census/data/tables.2012.html.html This creative commons book https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/s09-03-what-industries-are- small-busi.html This on deeper construction niche: http://www.cpwr.com/sites/default/files/publications/5th%20Edition%20Chart%20Book%20Final.pdf This SBA page: https://www.sba.gov/starting-business/how-start-business/business-data-statistics/statistics-specific- industries
  43. 43. 44#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3>
  44. 44. 45#SNH17 | @DavidLeary Search Box View All Apps > Sort By > Name, New, Top Rated Browse By Category Browse By Business Type App Recommendation Engine How To Find Apps Apps.com and QuickBooks Online Apps tab Only in QuickBooks Online
  45. 45. 46#SNH17 | @DavidLeary How To Find Apps Google Search
  46. 46. 47#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
  47. 47. 48#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
  48. 48. 49#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche> 1) Take a photo of your Niche Declaration 2) Share on #SNH17 app, twitter, facebook and tag @DavidLeary + #SNH17 3) Email to David_Leary@intuit.com
  49. 49. Thank you
  50. 50. Bonus materials
  51. 51. 52#SNH17 | @DavidLeary Apps keep small business owners and their employees out of the accounting software, which is returning to it's natural home, the domain of the accountant/bookkeepers. It's Software as a Service (SaaS). Service is all that matters. Commodity apps will get cheaper in price, niche apps will increase prices. It's not a conversion from desktop, it's an upgrade to a better cloud ecosystem of solutions. Accountants: You can not possibly learn all the apps. Pick a niche and learn the apps needed for that niche. Developers: If you think your app works for every Small Business niche you are wrong. Small Business Owners: If your accountant says you need to be on QuickBooks Desktop, they haven't explored the numerous apps that when added to QuickBooks Online are a way better solution. There is not a list of top apps. There are only smaller lists of possible apps that could be a good fit for a specific small business. There is no app that does everything. The right app today, may not be the right app tomorrow. Using the right app can save time, time is money, justifying the cost of the app. The source of truth will be spread across many apps. 12 Laws of Small Business SaaS Apps
  52. 52. 53#SNH17 | @DavidLeary By functionBy integration depth How I define apps Apps.com apps Apps that integrate with QBO Apps that don’t integrate with QBO Apps to run your accounting firm Niche apps Apps that fit all your clients

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