Erik Dafforn, president of Intrapromote, recently presented at SMX Advanced, on the topic of mobile SEO. His presentation focused on the five most common mobile SEO mistakes and the five smart mobile SEO tactics companies are missing.

1. Mobile SEO
Dumb Things You're Doing
(and Smart Things You're Not Doing)
Erik Dafforn, Intrapromote

2. Assumptions
Smart > Dumb
"You" != You
Strategic > Hypothetical

3. Things You're Doing
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4. 1.Treating All Data the Same
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5. Things You're Doing
Desktop != Tablet != Smartphone
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6. Things You're Doing
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Average Age: 28

7. Internal Searches: iPhone
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Things You're Doing

8. Internal Searches: Tablet
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Things You're Doing

9. 2. Blocking Googlebot
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10. @erikdafforn#smx#12c @intrapromote
Things You're Doing

11. 3. Sending Deep Queries Home
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12. @erikdafforn#smx#12c @intrapromote
Things You're Doing

13. @erikdafforn#smx#12c @intrapromote
Things You're Doing

14. 4. Nothing at All!
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15. 48% of the Fortune 50
DO NOT have a mobile site.
:-)
• Automotive
• B2C eCommerce
• Communications
:-(
• Energy
• Finance
• Healthcare
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Things You're Doing

16. Things You're Not Doing
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17. 1. Canonicalizing Mobile to DT
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18. Mobile canonical
tags should point
to desktop
versions IF ONE
EXISTS.
And don't forget
rel="alternate"
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Things You're Not Doing

19. @erikdafforn#smx#12c @intrapromote
Things You're Not Doing

20. 2. No XML or Robots Directives
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21. @erikdafforn#smx#12c @intrapromote
Things You're Not Doing

22. 3. Looking Ahead
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23. Tablets are the
fastest growing
device
segment.
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Things You're Not Doing

24. 4. Everything Else!
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25. • Goals &
Conversions
• Webmaster Tools
• Keyword Research
• Reporting Bugs
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Things You're Not Doing

26. Thank you!
@erikdafforn#smx#12c @intrapromote
deck: http://bit.ly/MobileSEOTips