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TECHNOLOGY | Transaction
World Magazine | August 2013
Wearable Payment Devices
in Generation-M! by Bruce Burke
Something	
  interesting	
  happened	
  to	
  me	
  since	
  the	
  last	
  article	
  I	
  wrote	
  
for	
  Transaction	
  World	
  Magazine.	
  I	
  entered	
  a	
  contest	
  and	
  was	
  
consequently	
  selected	
  to	
  be	
  one	
  of	
  the	
  first	
  people	
  in	
  America	
  to	
  get	
  
Google	
  Glass,	
  the	
  smartphone-­‐esque	
  headset	
  that	
  you	
  wear	
  on	
  your	
  
face.	
  	
  
	
  
The	
  @ProjectGlass	
  #GlassExplorers	
  were	
  selected	
  from	
  those	
  contest	
  
entrants	
  who	
  submitted	
  their	
  response	
  that	
  responded	
  to	
  a	
  hashtag	
  
#ifihadglass.	
  	
  Mine	
  was	
  fairly	
  simple	
  and	
  straightforward,	
  I	
  posted	
  a	
  
picture	
  of	
  a	
  foggy	
  causeway	
  upon	
  which	
  I	
  commute	
  to	
  work	
  every	
  
day	
  along	
  with	
  the	
  phrase,	
  “I’d	
  see	
  everything	
  differently.”	
  	
  
	
  
Apparently	
  this	
  captured	
  someone’s	
  imagination	
  and	
  I	
  was	
  selected.	
  
To	
  be	
  quite	
  honest,	
  I	
  completely	
  forgot	
  about	
  the	
  contest	
  until	
  I	
  
much	
  later	
  received	
  a	
  direct	
  message	
  from	
  the	
  @ProjectGlass	
  
Twitter	
  presence	
  stating	
  I	
  had	
  won.	
  As	
  of	
  this	
  writing	
  Google	
  has	
  
started	
  fulfilling	
  the	
  orders	
  of	
  the	
  8,000	
  winners,	
  but	
  I’ve	
  yet	
  to	
  receive	
  my	
  invitation	
  to	
  make	
  an	
  appointment	
  to	
  be	
  fitted.	
  While	
  I	
  “won”	
  the	
  contest,	
  
there	
  is	
  a	
  $1,500.00	
  price	
  tag,	
  so	
  I	
  guess	
  you	
  could	
  actually	
  say	
  that	
  I	
  won	
  the	
  opportunity	
  to	
  purchase	
  this	
  headset	
  before	
  it	
  is	
  available	
  to	
  the	
  general	
  
public.	
  	
  
	
  
So	
  let’s	
  talk	
  about	
  this	
  groundbreaking	
  new	
  technology.	
  Basically	
  the	
  units	
  are	
  similar	
  to	
  an	
  Android	
  mobile	
  phone	
  using	
  a	
  different	
  form	
  factor.	
  Glass	
  
headsets	
  connect	
  to	
  an	
  Android	
  or	
  iOS	
  model	
  phone	
  and	
  utilize	
  the	
  phone’s	
  data	
  connection	
  to	
  send	
  and	
  receive	
  information.	
  Mounted	
  on	
  the	
  front	
  of	
  
the	
  headset	
  armature,	
  above	
  the	
  user’s	
  right	
  eye,	
  is	
  a	
  forward-­‐facing	
  digital	
  camera	
  that	
  can	
  record	
  video	
  and	
  still	
  images	
  that	
  can	
  be	
  shared	
  in	
  real-­‐
time	
  to	
  your	
  contacts	
  and	
  social	
  networks.	
  	
  
	
  
Glass	
  also	
  sports	
  a	
  prism	
  that	
  faces	
  the	
  user	
  and	
  a	
  small	
  screen	
  is	
  projected	
  onto	
  its	
  surface.	
  Early	
  users	
  report	
  that	
  the	
  viewing	
  experience	
  is	
  similar	
  to	
  
looking	
  at	
  a	
  25”	
  screen	
  about	
  eight	
  feet	
  away.	
  Bone-­‐conducting	
  transducers	
  transfer	
  the	
  sound	
  to	
  the	
  inside	
  of	
  the	
  user’s	
  head	
  and	
  there	
  is	
  a	
  touch-­‐
sensitive	
  arm	
  that	
  is	
  used	
  to	
  navigate	
  the	
  user	
  interface.	
  A	
  minute	
  microphone	
  inside	
  the	
  headset	
  allows	
  for	
  voice	
  commands.	
  	
  I’ll	
  be	
  able	
  to	
  initiate	
  
directions,	
  searches,	
  image	
  capture	
  and	
  more	
  by	
  saying	
  “OK	
  Glass	
  …”	
  
	
  
But	
  wait	
  a	
  minute	
  you	
  say;	
  this	
  is	
  a	
  payments	
  magazine	
  –	
  what’s	
  all	
  this	
  talk	
  about	
  prisms	
  and	
  bone-­‐conducting	
  transducers?	
  Well,	
  dear	
  reader,	
  hold	
  on	
  
to	
  your	
  hat	
  –	
  because	
  this	
  headset	
  or	
  something	
  like	
  it	
  is	
  the	
  stepping-­‐stone	
  to	
  the	
  next	
  wave	
  of	
  payments.	
  Now	
  read	
  closely	
  I	
  don’t	
  want	
  you	
  to	
  think	
  
I’m	
  not	
  a	
  fan	
  of	
  mobile	
  payments,	
  I’m	
  a	
  big	
  advocate.	
  But	
  the	
  problem	
  with	
  mobile	
  payments	
  is	
  the	
  mobile	
  part.	
  Other	
  than	
  storing	
  account	
  information	
  
and	
  displaying	
  transactions	
  and	
  current	
  status,	
  there’s	
  no	
  real	
  reason	
  to	
  pull	
  out	
  your	
  phone	
  rather	
  than	
  your	
  wallet.	
  	
  Yes	
  NFC	
  is	
  cool	
  and	
  can	
  initiate	
  
some	
  wonderful	
  transactions.	
  But	
  in	
  a	
  market	
  that’s	
  already	
  saturated	
  with	
  payment	
  terminals	
  at	
  every	
  point-­‐of-­‐sale,	
  there	
  has	
  yet	
  to	
  be	
  a	
  pervasive	
  
use	
  case.	
  	
  
	
  
Yes	
  it	
  makes	
  complete	
  sense	
  in	
  an	
  emerging	
  market	
  where	
  mobile	
  networks	
  are	
  the	
  only	
  available	
  networks.	
  When	
  touch	
  points	
  aren’t	
  plentiful	
  and	
  
communities	
  can	
  grow	
  and	
  flourish	
  from	
  the	
  introduction	
  of	
  mobile	
  financial	
  services	
  and	
  from	
  their	
  implementation	
  and	
  use,	
  mobile	
  payments	
  make	
  
complete	
  sense.	
  But	
  in	
  metropolitan	
  communities	
  in	
  the	
  U.S.	
  many	
  feel	
  we	
  are	
  ready	
  for	
  mobile	
  applications	
  beyond	
  just	
  payments.	
  Enter	
  the	
  realm	
  of	
  
innovative,	
  hands-­‐free,	
  seamless	
  technology	
  solutions	
  like	
  Google	
  Glass.	
  	
  
	
  	
  	
  	
  
I	
  don’t	
  know	
  about	
  you	
  but	
  when	
  I	
  look	
  at	
  Glass	
  all	
  I	
  see	
  is	
  dollar	
  signs.	
  I	
  see	
  real-­‐time,	
  in-­‐aisle	
  checkout	
  by	
  simply	
  scanning	
  a	
  shelf	
  tag	
  or	
  taking	
  a	
  picture	
  
of	
  an	
  object.	
  I	
  see	
  purchases	
  completed	
  with	
  gestures	
  to	
  indicate	
  which	
  payment	
  vehicle	
  to	
  use	
  and	
  a	
  wink	
  to	
  signify	
  that	
  it’s	
  ok	
  to	
  process	
  the	
  
transaction.	
  I	
  see	
  the	
  ability	
  to	
  say	
  ‘buy	
  what	
  I’m	
  looking	
  at	
  right	
  now	
  from	
  Amazon	
  and	
  ship	
  it	
  to	
  my	
  house.’	
  Both	
  shipping	
  and	
  payment	
  information	
  is	
  
stored	
  in	
  the	
  cloud	
  so	
  it’s	
  a	
  simplified	
  transaction.	
  	
  
	
  	
  	
  	
  
I	
  could	
  go	
  on	
  and	
  on	
  for	
  quite	
  awhile	
  about	
  the	
  many	
  different	
  use	
  cases	
  for	
  such	
  a	
  device.	
  It	
  could	
  be	
  used	
  as	
  a	
  payment	
  reminder	
  and	
  fulfillment	
  
service.	
  It	
  could	
  include	
  loyalty	
  and	
  reward	
  capabilities	
  by	
  incorporating	
  a	
  quick	
  scan	
  of	
  a	
  QR	
  code.	
  It	
  can	
  be	
  and	
  will	
  be	
  many	
  different	
  things	
  in	
  the	
  
years	
  to	
  come.	
  	
  
	
  
We	
  are	
  living	
  in	
  the	
  midst	
  of	
  great	
  change	
  and	
  we	
  are	
  perched	
  on	
  the	
  precipice	
  of	
  a	
  whole	
  new	
  era	
  of	
  computing,	
  interfacing	
  and	
  of	
  electronic	
  
transactions.	
  What’s	
  next?	
  Sometimes	
  it’s	
  hard	
  to	
  tell	
  but	
  I’m	
  almost	
  certain	
  our	
  future	
  will	
  include	
  wearable	
  technology	
  that	
  merit	
  mass	
  adoption	
  and	
  
uptake	
  –	
  especially	
  in	
  relation	
  to	
  mobile	
  financial	
  services.	
  

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Google Glass - Transaction World Magazine - Wearable Payment Devices in Generation-M!

  • 1. TECHNOLOGY | Transaction World Magazine | August 2013 Wearable Payment Devices in Generation-M! by Bruce Burke Something  interesting  happened  to  me  since  the  last  article  I  wrote   for  Transaction  World  Magazine.  I  entered  a  contest  and  was   consequently  selected  to  be  one  of  the  first  people  in  America  to  get   Google  Glass,  the  smartphone-­‐esque  headset  that  you  wear  on  your   face.       The  @ProjectGlass  #GlassExplorers  were  selected  from  those  contest   entrants  who  submitted  their  response  that  responded  to  a  hashtag   #ifihadglass.    Mine  was  fairly  simple  and  straightforward,  I  posted  a   picture  of  a  foggy  causeway  upon  which  I  commute  to  work  every   day  along  with  the  phrase,  “I’d  see  everything  differently.”       Apparently  this  captured  someone’s  imagination  and  I  was  selected.   To  be  quite  honest,  I  completely  forgot  about  the  contest  until  I   much  later  received  a  direct  message  from  the  @ProjectGlass   Twitter  presence  stating  I  had  won.  As  of  this  writing  Google  has   started  fulfilling  the  orders  of  the  8,000  winners,  but  I’ve  yet  to  receive  my  invitation  to  make  an  appointment  to  be  fitted.  While  I  “won”  the  contest,   there  is  a  $1,500.00  price  tag,  so  I  guess  you  could  actually  say  that  I  won  the  opportunity  to  purchase  this  headset  before  it  is  available  to  the  general   public.       So  let’s  talk  about  this  groundbreaking  new  technology.  Basically  the  units  are  similar  to  an  Android  mobile  phone  using  a  different  form  factor.  Glass   headsets  connect  to  an  Android  or  iOS  model  phone  and  utilize  the  phone’s  data  connection  to  send  and  receive  information.  Mounted  on  the  front  of   the  headset  armature,  above  the  user’s  right  eye,  is  a  forward-­‐facing  digital  camera  that  can  record  video  and  still  images  that  can  be  shared  in  real-­‐ time  to  your  contacts  and  social  networks.       Glass  also  sports  a  prism  that  faces  the  user  and  a  small  screen  is  projected  onto  its  surface.  Early  users  report  that  the  viewing  experience  is  similar  to   looking  at  a  25”  screen  about  eight  feet  away.  Bone-­‐conducting  transducers  transfer  the  sound  to  the  inside  of  the  user’s  head  and  there  is  a  touch-­‐ sensitive  arm  that  is  used  to  navigate  the  user  interface.  A  minute  microphone  inside  the  headset  allows  for  voice  commands.    I’ll  be  able  to  initiate   directions,  searches,  image  capture  and  more  by  saying  “OK  Glass  …”     But  wait  a  minute  you  say;  this  is  a  payments  magazine  –  what’s  all  this  talk  about  prisms  and  bone-­‐conducting  transducers?  Well,  dear  reader,  hold  on   to  your  hat  –  because  this  headset  or  something  like  it  is  the  stepping-­‐stone  to  the  next  wave  of  payments.  Now  read  closely  I  don’t  want  you  to  think   I’m  not  a  fan  of  mobile  payments,  I’m  a  big  advocate.  But  the  problem  with  mobile  payments  is  the  mobile  part.  Other  than  storing  account  information   and  displaying  transactions  and  current  status,  there’s  no  real  reason  to  pull  out  your  phone  rather  than  your  wallet.    Yes  NFC  is  cool  and  can  initiate   some  wonderful  transactions.  But  in  a  market  that’s  already  saturated  with  payment  terminals  at  every  point-­‐of-­‐sale,  there  has  yet  to  be  a  pervasive   use  case.       Yes  it  makes  complete  sense  in  an  emerging  market  where  mobile  networks  are  the  only  available  networks.  When  touch  points  aren’t  plentiful  and   communities  can  grow  and  flourish  from  the  introduction  of  mobile  financial  services  and  from  their  implementation  and  use,  mobile  payments  make   complete  sense.  But  in  metropolitan  communities  in  the  U.S.  many  feel  we  are  ready  for  mobile  applications  beyond  just  payments.  Enter  the  realm  of   innovative,  hands-­‐free,  seamless  technology  solutions  like  Google  Glass.             I  don’t  know  about  you  but  when  I  look  at  Glass  all  I  see  is  dollar  signs.  I  see  real-­‐time,  in-­‐aisle  checkout  by  simply  scanning  a  shelf  tag  or  taking  a  picture   of  an  object.  I  see  purchases  completed  with  gestures  to  indicate  which  payment  vehicle  to  use  and  a  wink  to  signify  that  it’s  ok  to  process  the   transaction.  I  see  the  ability  to  say  ‘buy  what  I’m  looking  at  right  now  from  Amazon  and  ship  it  to  my  house.’  Both  shipping  and  payment  information  is   stored  in  the  cloud  so  it’s  a  simplified  transaction.             I  could  go  on  and  on  for  quite  awhile  about  the  many  different  use  cases  for  such  a  device.  It  could  be  used  as  a  payment  reminder  and  fulfillment   service.  It  could  include  loyalty  and  reward  capabilities  by  incorporating  a  quick  scan  of  a  QR  code.  It  can  be  and  will  be  many  different  things  in  the   years  to  come.       We  are  living  in  the  midst  of  great  change  and  we  are  perched  on  the  precipice  of  a  whole  new  era  of  computing,  interfacing  and  of  electronic   transactions.  What’s  next?  Sometimes  it’s  hard  to  tell  but  I’m  almost  certain  our  future  will  include  wearable  technology  that  merit  mass  adoption  and   uptake  –  especially  in  relation  to  mobile  financial  services.