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BLANK PAGE HEADINGCUSTOMER ENGAGEMENT IN A SERVICE ECONOMY
Objectives of this
session
• Understand the benefits of
customer engagement in a
service economy
• Understand where
Microsoft fits within this
economy
• High level view of what the
immediate future looks
like
of consumers use web or mobile
self-service to find answers 1
84%
12%
Decline in First Call
Resolution since 2009 2
27%
Average annual call centre
agent turnover rate 3
1. Kate Leggett, Trends 2016: The Future Of Customer Service, Forrester, January 2016
2. 2014 Dimension Data Global Contact Center Benchmarking Report
3. The US Contact Center Decision-Makers’ Guide 2014
4. Kate Leggett, Trends 2016: The Future Of Customer Service, Forrester, January 2016
73%
of customers Say valuing their
time is the most important
element of good service 4
In the past
Focus on selling products and services separately
“One and done” selling
Majority of work done through company employees
Primarily human interactions
Service economy
Focus on selling products, services, and outcomes
Customer lifetime value is everything
“Uberisation” as a concept starting to permeate
everything
IoT interactions becoming important
Service delivery
platform
Service Delivery
Platform
Current situation
Disparate system but
growing
interdependence
Suboptimal resource
allocation
Redundant IT costs and
higher integration costs
Service delivery foundation
One familiar user experience
Shared resource allocation model leading to higher utilisation
Modules built on common platform foundation leading to
lower costs
Service delivery
platform
Microsoft
Dynamics 365
Common application platform: PowerApps, Microsoft Flow, Common Data Model
Microsoft AppSource
Improve satisfaction
and productivity
of customers say valuing their
time is the most important thing
a company can do to provide
good service.1
73%
of incoming service requests
require field visits and of
those service visits,2
require secondary or
follow-up visits.226%
65%
1. Forrester Research’s Trends 2016: The Future Of Customer Service
2. Source: Field service automation trends: Best-in-Class - Aberdeen Group, Dec,2015
Before
Or
Today
And
Digital
transformation
What’s top of mind for
service leaders
Customer first
Connected interactions
Empower organizations
Customers
Technicians
Operations
One central place to manage my
jobs, contract or one off
• Easy to see the jobs that need to be
scheduled
• Can optimise my field
• Field technician can easily manage the
job
• Productivity improvements
Complex Service Industry
challenges
1. Figure 2
2. Figure 4
3. Figure 21
Decrease in new client growth over
the last 3 years 19%
Increase in employee attrition over
the last 3 years 26%
Decrease in billable employees
in the last year 35% SPI Research analysis for Microsoft based on 2016 Professional Services Maturity™
Benchmark study data for 257 organizations with over 100 employees and an average
size of 1,315 employees.
56.7%
80%
90.0%
41.4%44.8%
68% 72%
29.6%
0%
20%
40%
60%
80%
100%
Bid-To-Win
Ratio
Billable
Utilization
On-Time
Projects
Profit Margin
Top 20% of organizations has implemented structured
business processes and utilize integrated information
systems to assure there is “one view of the business.”
Top 20% Other 80%
Process maturity drives
business performance
What’s top of mind for
service delivery leaders
Deepen engagement
Empower teams
Optimize growth
Dynamics 365 for Project Service Automation
$ €
Maintain the customer
relationship and interactions
• Manage my resources based on skills
• Create and manage my project tasks
• Connectivity from Sales to Delivery
• One place to manage all customer
interactions
• One calendar for all my activity
98% 97% 100%
93%
2% 3% 0%
7%
0%
20%
40%
60%
80%
100%
United
States
United
Kingdom
Brazil Japan
How important is customer service in
choice of or loyalty to a brand?
Very or Somewhat Important Not Important
Your new best friend
What’s top of mind for
service leaders
Earn loyalty
Empower agents
Stay agile
Dynamics 365 for Customer Service
?
Customer
Agent
Easy to do business with
• Self serve for Customers,
partners, Employees, Knowledge
• Quick to set-up
• Easy to personalize
• Enabled for CRM data
Detect, troubleshoot, and resolve issues remotely so a technician is
dispatched only when necessary.
Automatically Schedule work to the most appropriate resources while
optimizing to fit in the most appointments per day.
Schedule individuals, teams, or equipment for any type of appointment
including in-house, onsite, or remote.
Outbound text and phone capabilities provide automated reminders and
updates to customers while an online portal allows customers full visibility
into all service interactions.
Dispatchers view technician’s daily turn-by-turn routes to easily add
nearby appointments, and understand upcoming traffic constraints, while
organizations can choose any backend GIS provider.
Manage projects more effectively by augmenting the project economics
and planning details in PSA with robust project management in MS Project.
Improve employee productivity through ease of tracking and managing all
project and non-project related schedules on their device or app of choice.
Simplify customer experience through integrated end-to-end service
delivery management and streamlined forecast to actuals reconciliation.
Empower customers and partners by providing timely visibility to sales,
resourcing, delivery and billing in self-serve capacity.
Solve cases faster using topic analysis and machine learning scenarios
that surface relevant knowledge articles and related cases.
Improve service outcomes with big data insights and visualizations that
dynamically update customer records via embeddable widgets
Adjust to new business requirements and gain optimization insights
with ease using the visual process designer and configuration wizard.
Speed onboarding with improved search, role-tailored guidance and
custom learning scenarios. Reward optimal behaviors to improve
performance and increase productivity.
Dynamics Day 2016: CRM Field Service and Project Service

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Dynamics Day 2016: CRM Field Service and Project Service

  • 1.
  • 2. BLANK PAGE HEADINGCUSTOMER ENGAGEMENT IN A SERVICE ECONOMY
  • 3. Objectives of this session • Understand the benefits of customer engagement in a service economy • Understand where Microsoft fits within this economy • High level view of what the immediate future looks like
  • 4. of consumers use web or mobile self-service to find answers 1 84% 12% Decline in First Call Resolution since 2009 2 27% Average annual call centre agent turnover rate 3 1. Kate Leggett, Trends 2016: The Future Of Customer Service, Forrester, January 2016 2. 2014 Dimension Data Global Contact Center Benchmarking Report 3. The US Contact Center Decision-Makers’ Guide 2014 4. Kate Leggett, Trends 2016: The Future Of Customer Service, Forrester, January 2016 73% of customers Say valuing their time is the most important element of good service 4
  • 5. In the past Focus on selling products and services separately “One and done” selling Majority of work done through company employees Primarily human interactions Service economy Focus on selling products, services, and outcomes Customer lifetime value is everything “Uberisation” as a concept starting to permeate everything IoT interactions becoming important Service delivery platform
  • 6. Service Delivery Platform Current situation Disparate system but growing interdependence Suboptimal resource allocation Redundant IT costs and higher integration costs Service delivery foundation One familiar user experience Shared resource allocation model leading to higher utilisation Modules built on common platform foundation leading to lower costs Service delivery platform
  • 7. Microsoft Dynamics 365 Common application platform: PowerApps, Microsoft Flow, Common Data Model Microsoft AppSource
  • 8.
  • 9. Improve satisfaction and productivity of customers say valuing their time is the most important thing a company can do to provide good service.1 73% of incoming service requests require field visits and of those service visits,2 require secondary or follow-up visits.226% 65% 1. Forrester Research’s Trends 2016: The Future Of Customer Service 2. Source: Field service automation trends: Best-in-Class - Aberdeen Group, Dec,2015
  • 11. What’s top of mind for service leaders Customer first Connected interactions Empower organizations
  • 13. One central place to manage my jobs, contract or one off • Easy to see the jobs that need to be scheduled • Can optimise my field • Field technician can easily manage the job • Productivity improvements
  • 14.
  • 15.
  • 16. Complex Service Industry challenges 1. Figure 2 2. Figure 4 3. Figure 21 Decrease in new client growth over the last 3 years 19% Increase in employee attrition over the last 3 years 26% Decrease in billable employees in the last year 35% SPI Research analysis for Microsoft based on 2016 Professional Services Maturity™ Benchmark study data for 257 organizations with over 100 employees and an average size of 1,315 employees.
  • 17. 56.7% 80% 90.0% 41.4%44.8% 68% 72% 29.6% 0% 20% 40% 60% 80% 100% Bid-To-Win Ratio Billable Utilization On-Time Projects Profit Margin Top 20% of organizations has implemented structured business processes and utilize integrated information systems to assure there is “one view of the business.” Top 20% Other 80% Process maturity drives business performance
  • 18. What’s top of mind for service delivery leaders Deepen engagement Empower teams Optimize growth
  • 19. Dynamics 365 for Project Service Automation $ €
  • 20. Maintain the customer relationship and interactions • Manage my resources based on skills • Create and manage my project tasks • Connectivity from Sales to Delivery • One place to manage all customer interactions • One calendar for all my activity
  • 21.
  • 22.
  • 23. 98% 97% 100% 93% 2% 3% 0% 7% 0% 20% 40% 60% 80% 100% United States United Kingdom Brazil Japan How important is customer service in choice of or loyalty to a brand? Very or Somewhat Important Not Important Your new best friend
  • 24. What’s top of mind for service leaders Earn loyalty Empower agents Stay agile
  • 25. Dynamics 365 for Customer Service ? Customer Agent
  • 26. Easy to do business with • Self serve for Customers, partners, Employees, Knowledge • Quick to set-up • Easy to personalize • Enabled for CRM data
  • 27.
  • 28. Detect, troubleshoot, and resolve issues remotely so a technician is dispatched only when necessary. Automatically Schedule work to the most appropriate resources while optimizing to fit in the most appointments per day. Schedule individuals, teams, or equipment for any type of appointment including in-house, onsite, or remote. Outbound text and phone capabilities provide automated reminders and updates to customers while an online portal allows customers full visibility into all service interactions. Dispatchers view technician’s daily turn-by-turn routes to easily add nearby appointments, and understand upcoming traffic constraints, while organizations can choose any backend GIS provider.
  • 29. Manage projects more effectively by augmenting the project economics and planning details in PSA with robust project management in MS Project. Improve employee productivity through ease of tracking and managing all project and non-project related schedules on their device or app of choice. Simplify customer experience through integrated end-to-end service delivery management and streamlined forecast to actuals reconciliation. Empower customers and partners by providing timely visibility to sales, resourcing, delivery and billing in self-serve capacity.
  • 30. Solve cases faster using topic analysis and machine learning scenarios that surface relevant knowledge articles and related cases. Improve service outcomes with big data insights and visualizations that dynamically update customer records via embeddable widgets Adjust to new business requirements and gain optimization insights with ease using the visual process designer and configuration wizard. Speed onboarding with improved search, role-tailored guidance and custom learning scenarios. Reward optimal behaviors to improve performance and increase productivity.