1. REGIONAL PARTNERSHIP STRATEGY
TOURISM AUTHORITY OF THAILAND
ITE HCMC 2013
SECC
SEPTEMBER 11TH
, 2013

2. CONTENTS
1. AEC: OPPORTUNITIES FOR CLMTV
2. ASEAN CONNECTIVITY
3. MARKETING STRATEGY & ACTIVITY
4. THAILAND AND BEYOND
5. AMAZING THAILAND TOURISM PRODUCT UPDATE

3.  Free Flow of Goods
 Free Flow of Services
 Free Flow of Skilled Labor
 Free Flow of Investment
 Free Flow of Capital
ASEAN ECONOMIC COMMUNITY (AEC) IN 2015
AEC => OBJECTIVES OF ASEAN ECONOMIC
INTEGRATION

4. 4
OpportunitiesOpportunities
1. Increase in tourism flow in ASEAN region
• Single Visa
• Development of Infrastructure
GeographicalGeographical
advantage ofadvantage of
ThailandThailand
2. Increase in investment opportunity abroad
3. Increase in investment in mega projects
Restaurant
Spa
Marina
Convention
Centre

5. Growth of International Visitor Arrivals to ASEAN
2011-2012
Data of Brunei Darussalam only covers number of arrival by air
No Member Country Month 2011 2012
Growth
(%)
1 Brunei Darussalam Jan-Dec 242,061 269,898 11.50
2 Cambodia Jan-Dec 2,881,862 3,548,307 23.13
3 Indonesia Jan-Dec 7,649,731 8,000,000 4.58
4 Lao PDR Jan-Dec 2,723,564 3,330,072 22.27
5 Malaysia Jan-Dec 24,714,324 25,032,708 1.30
6 Myanmar Jan-Dec 816,369 1,058,995 29.72
7 Philippines Jan-Dec 3,917,454 4,272,811 9.50
8 Singapore Jan-Dec 13,171,303 14,400,000 11.39
9 Thailand Jan-Dec 19,098,323 22,300,000 16.76
10 Vietnam Jan-Dec 6,250,906 6,847,678 9.55
TOTAL 81,465,897 89,060,469 9.32

6. By Air
By Land
Vietnam
Laos
Cambodia
Myanmar
Malaysia
Singapore
Indonesia
Philippines
Brunei Darussalam
Malaysia
Laos
Cambodia
Myanmar
By River Laos
Vietnam
ASEAN–Thailand Connectivity

7. 7
ASEAN Air Linkage

8. YANGON
PNH
HO CHI
MINH
KL
VIENTIAN
BALI
JARKATA
MANILA
87 International Destinations
excluding ASEAN
13 Destinations intra-ASEAN
Danang, Denpasar, Hanoi, Ho Chi Minh, Jakarta
KualaLumpur, Manila, PhnomPenh, Penang,
Singapore,
Vientiane, Yangon, Bandar Seri Begawan
11 Domestic destinations
Thailand – ASEAN Connectivity: Thai Airways

9. 11 Destinations Intra ASEAN
Luang Prabang, Bangkok , Yangon, Siem Reap,
Phnom Penh, Kuala Lumpur, Singapore, Jakarta, Hanoi,
Ho Chi Minh, Manila
9
Thailand – ASEAN Connectivity: Vietnam Airline

10. The expansion of Low-Cost Carriers (LCCs)
20
03
20
04
20
05
20
06
• Higher number of tourists, longer
vacation
• Weekend Destination
• Middle–Low market expand
20
07
LLCs expanded in Asia from
17 destinations in 2001 to
63 destinations in 2007
In 2009, LCCs’ share in passenger
seats increase 15 % (LCC: 100
million/
Full Service Airlines: 543 million
passenger seats)

11. LCCs
o Based in Thailand
o Operation in Thailand
11

12. 16 International Destinations
excluding ASEAN
11 Destinations Intra-ASEAN
13 Destinations in Thailand
Thailand–ASEAN Connectivity: Air Asia

13. ASEAN Connectivity
Sukhothai
Major Flight Destinations
within CLMTV

14. Thailand-Vietnam
Bangkok
Hanoi
Ho Chi Minh
Bangkok
Hanoi
Ho Chi Minh
Ho Chi Minh
Hanoi
Bangkok

15. Thailand - Cambodia
Bangkok Phnom Penh
Bangkok
Chiang Mai
Krabi
Phuket
Sukhothai
Lampang
Phnom Penh
Siem Reap
Phuket
KrabiSiem Reap Bangkok

16. Thailand-MyanmarThailand-Laos
BKK Vientiane
BKK
Yangon
Mandalay
BKK Vientiane
Luang Prabang
BKK
Phuket
Sukhothai
YangonPhuket
Trat Luang Prabang
Chiang Mai Yangon
BKK Yangon
BKK Vientiane
Luang Prabang
Pakse
Savannakhet
Chiang Mai Luang Prabang, Vientiane

17. Vietnam-Cambodia
Ho Chi Minh
Hanoi
Phnom Penh
Siem Reap
Ho Chi Minh Phnom Penh
Siem Reap

18. Vientiane
Danang
Hanoi
Ho Chi Minh
Vietnam-Laos
Savannakhet Danang
Pakse Danang
Hanoi
Luang Prabang Hanoi
Ho Chi Minh Luang Prabang
Vientiane

19. Pa-anPa-an
East-West CorridorEast-West Corridor
Myanmar–Thailand-Lao PDR-VietnamMyanmar–Thailand-Lao PDR-Vietnam
19
Danang
Hue
Dong Ha
Savannakhet
Mukdahan
Nakon Phanom
Land Linkage

20. 20
Southern Economic Corridor (SEC)

21. Nakhon
Phanom
Route 1
Route 2
VinhTha Keak (Laos)
Ha Tinh
Hanoi
Dong HaMukdahan Savannakhet Hue
Route 3
R9 R9 1A
Danang
1A
R12 R15
Pingxian Nannin, China
R13 R8 R10
East-West Economic Corridor
(New Trade Line)
A-1
Connecting Thailand–Laos-Vietnam
Nakhon
Phanom
Tha
Keak
(Laos)
Nakhon
Phanom

22. BKK–Aranyaprathat -Phnom Penh –
Ho Chi Minh
BKK–Trat-Ko Kong-Sihanoukville
Udon Thani–Vientiane–Vang Vieng
Nong Khai–Vietniane (2 hrs)
Khon Kaen–Vientiane (4 hrs)
Nakorn Ratchasima–Vientiane (9 hrs)
Ubon Ratchathani-Pakse
Overland Transportation for FITs
BKK–Aranyaprathat - Siem Reap –
Ho Chi Minh
Aranyaprathat –Battambang
- Sisophon

23. THAILAND-VIETNAM CROSS BORDER
TRAVEL PRODUCTS
Connectivity between ;
• Thailand  Laos  Vietnam
• Thailand  Cambodia  Vietnam
• Thailand  Laos  Cambodia  Vietnam
1. Cross border travel facilitation
2. Development of tourism activities in area
3. Promotion and marketing

24. 4 Days 3 Nights
Ko Kong
Phnom Penh
Trat
Ho Chi Minh
Bangkok
Existing Package
24
Bangkok
Ho Chi
MInh
Phnom
Penh
Trat

25. Nakhon Phanom
Tha Khaek
Vinh
Thanh
Hoa
Halong
Hanoi
5 Days 4 Nights
Tha Keak
Vinh
Nakhon Phanom
Thanh Hoa
Hanoi
Vinh
Tha Keak (Laos) Nakhon Phanom
25
Existing Package

26. ILAND TOURISM SITUAT

27. 26.10
1Trill.BHT.Or37.05Bill.USD.
Projectionfor2013
2013
PROJECTION OF TOURIST ARRIVALS AND
REVENUE TO THAILAND
15.
9
19.
2
22.
3
592Bill.BHT.Or
19.8Bill.USD
776Bill.BHT.Or
25.9Bill.USD
866Bill.BHT.Or
28.9Bill.USD
Tourist
Arrivals
(Mil.)Receipts
(THB Mil.)

28. ORE THAN 2 MILLION ARRIVALSMORE THAN 1 MILLION A
CHINA (2.78)
MALAYSIA (2.55)
JAPAN (1.37)RUSSIA (1.31)
S. KOREA (1.15)INDIA (1.01)

29. ASEAN ARRIVALS TO
THAILAND 20122.
56
M
637K

30. 381,
006
443,
131
TOURIST ARRIVALS TO THAILAND IN JANUARY
20
12
20
13
201
2
20
13

31.  637,347 arrivals in 2012, up 23.8%
 44% First Visit
 56% Repeat Visitors
 63% FIT
 6.5 days average length of stay in
Thailand
 4,244 Baht/person/day or US$139
 17 billion Baht revenue for 2012 or
US$555 million, with 5.24% growth
Note: Exchange rate US$1 = 30.6 Baht
VIETNAM PROFILE

32. MARKETING STRATEGY
AND ACTIVITY

33. 1. Strengthening the Private Sector
Networking Workshop by TAT
2. Joint Promotion of Tourism Products
•International and Domestic Trade Show and Travel Events
•Online Marketing
MARKETING STRATEGY

34. Online Marketing
www.en.aectourismthai.com
www.tourismthailand.org
www.aseantourism.travel

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• ITB Asia, Singapore on 23-
25 October 2013 in
Singapore
• ASEAN Tourism Forum,
Travel Exchange: ATF
TRAVEX 2014, in January
2014, Kuching, Malaysia
PARTICIPATIONS AT MAJOR
ROADSHOWS AND TRAVEL
EVENTS

36. Trade Shows/Consumer Fairs in Southeast Asia
Malaysia – MATTA Fair
Singapore - NATAS Travel Fair
Indonesia – ASTINDO FAIR Vietnam
ITE Ho Chi Minh/ VITM Hanoi

37. HONORSHONORS

41. Thailand’s
SuvarnabhumiSuvarnabhumi
AirportAirport tops
the list as the
most
Instagrammed

42. Bangkok – Asia’s
No. 1
VELLERS' CHOICEWORLDDESTINATION 2013 (IN A
Chiang Mai –
Asia’s No. 6
Chiang Mai –
World’s No. 24
Bangkok – World’s
No. 13

43. AEC Travel
Concept
Exploring and researching on marketing opportunities in combined
destinations by cross border travel in the region
Thailand and BeyondThailand and Beyond
43

44.  Date: 5-7 June 2013
 Place: the Exhibition Centre Hall, IMPACT, Muang Thong Thani,
Bangkok, Thailand
 2 complimentary booths to each GMS member country
Thailand Travel Mart Plus Amazing Gateway to the Greater
Mekong Sub Region 2013 (TTM+)

45. AMAZING TOURISM
PRODUCTS UPDATE
2013

60. www.mobile.tourismthailand.org

62. TATHCM MARKETING ACTIVITIESTATHCM MARKETING ACTIVITIES
- ORGANIZE FAMILIARIZATION TRIPS IN
COOPERATION WITH AIRLINES
- SUPPORT JOINT ADVERTISING CAMPAIGNS
- ORGANIZE ANNUAL AMAZING TOURISM
PRODUCT PRESENTATION
- PARTICIPATE IN TOURISM EVENTS AND
EXHIBITIONS IN VIETNAM - ITE IN HCMC,
VITM IN HANOI, THAI TRADE EXHIBITION

63. TOURISM AUTHORITY OF THAILAND, HO CHI MINH OFFICE
5th
Floor, Empire Tower Building, 26-28 Ham Nghi Street
Tel: 08-6291 3885/6 Fax: 08-6291 3887
Website: www.tourismthailand.org.vn
Ms. Chutathip Chareonlarp - Director
E-mail: tathcm@tat.or.th
Mr. Huynh Dang Khoa - Marketing Officer
E-mail: marketing@tourismthailand.org.vn
Ms. Thai Thi Thien Nga
E-mail: sales@tourismthailand.org.vn