Breaking Down Silos: Improving the User Experience

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Some days we can feel like the Alice and the Red Queen in "Through the Looking Glass" — we have to run as fast as we can to stay in the same place, and of course, moving forward requires that we run twice as fast. And that's not possible! Many of our frustrations are caused by the silos in our organizations. Silos that prevent us from getting the information we need and prevent us from creating the content that our customers want. In this presentation, Charles Cooper talks about the pitfalls of working in silos -- but more importantly, learn how to break free of those silos by finding natural allies in your organization. Improve your communication, and improve your content - everybody wins! Presented at Information Development World in San Jose, CA on October 2, 2015.

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Breaking Down Silos: Improving the User Experience

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Agile is a rapidly growing method for the development of software. It emphasizes rapid iteration and adaptability. But Agile is no longer just about software—agile is being adopted by organizations in many industries to enable them to be lean and responsive. The traditional content process to create, review, approve, translate, and deliver simply takes too long and is unsustainable. Join Scott Abel, The Content Wrangler and his special guests, Ann Rockley and Charles Cooper of The Rockley Group for this discussion on how a new agile process is required to develop modular, nimble content, how to significantly shorten the content lifecycle, iteratively translate content, and then publish continuously. ABOUT ANN ROCKLEY Ann Rockley is CEO of The Rockley Group. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. ABOUT CHARLES COOPER Charles Cooper is VP of The Rockley Group and has over 20 years of experience in quality assurance and over 16 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing.

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The Core Data Sheet (CDS) is a critical component of the effective creation of Labeling content for different regulatory regions and outputs (Prescribing Information/Package Insert, Package Leaflet, etc.). The content is typically managed in email, complex MS Word documents, or Excel spreadsheets. It is difficult to track content relationships and ensure accuracy as the content moves out of the CDS to the desired deliverables. It is a painstaking and error-prone process. Learn how you can use intelligent content best practices to design a structured component-based CDS. You will learn how to identify a reuse strategy to ensure content is correctly reused and tracked wherever it appears; manage the content using a structured content management system; automatically track content relationships; and manage claims and associated references throughout the content lifecycle.

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In today's digital world we find that even our laptop computers are too bulky to carry around. We rely more and more on our real personal computers, our phones and tablets. In the future we can expect even smaller and more integrated and wearable technology, such as Google Glass, smart watches and related devices, and even augmented reality contact lenses. Other than the fact that they're all mobile, these devices don't have many capabilities in common. How do we create content that can be used most effectively on each of them? Responsive Design is only a start. We need Adaptive Content and Design to take advantage of the capabilities of all these devices. Join Charles Cooper as he explains what we need to do to make our content adaptive -both to our customers and their devices.

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