Why USP is a must for every business?

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Watch this presentation to know about USP and how to use usp for business. This presentation simplifies the unique selling proposition definition and explains it with an example. Unique selling proposition definition is nothing but "an identity for a business which is unique of other businesses". The same definition also the answer to the question what is usp in marketing. It is simple. Businesses which are started with the idea "I am going to provide something my competitors don't" are bound to more successful than others which are started without one. This particular presentation talks about how a catering business met success by using a solid USP.

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Her majesty Queen Elizabeth of United Kingdom is celebrating her diamond jubilee. People all around the Britain are celebrating Queen Elizabeth diamond jubilee event with fondness and affection for the queen. But, not so long ago the royal family's popularity was spiraling downwards. This presentation talks about how good PR helped transform the image of Her Majesty Queen Elizabeth and the Royal family. Who are we? We provide outsourcing services specifically for small businesses. We provide bookkeeping, customer support, virtual assistant, telemarketing and web development outsourcing services to small businesses. Contact us to find out how we can help you. For more such fun and insightful videos, visit our blog http://www.globalintegra.com/blog

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In this presentation you, we talk about one of the coolest guerrilla marketing examples! The most successful guerrilla marketing tactics involves being unconventional and catching the customer off guard. This presentation talks about a creative marketing campaign to promote the TV series called Prison Break. In the campaign, a heavy duty file marked with the words " PRISON BREAK RETURNS 19TH NOV TV3" was hidden in cakes. So when people cut cakes for occasions such as birthday parties wedding anniversaries they would find the file. Prisoners are known to smuggle weapons into prison by hiding them in food items. This is the idea that was translated in this campaign. If you are looking for creative marketing campaign ideas or the best guerrilla marketing examples, you are at the right place!

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We are currently in the center of the social media boom. As much as this is a delight for the masses; it is also a fantastic marketing opportunity for businesses. Visit the website of any of your favorite companies and you are sure to see little social media widgets that will take you to the company's facebook page, twitter account and such. So with almost all businesses being present on social media, there is confusion. Certain social media rules are forgotten and the effect is that marketing efforts are not bearing fruit. This video talks about 2 forgotten social media rules of engagement. If businesses go back and work on incorporating these rules; they are sure to benefit from social media.

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