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Vietnamese Washinig Machine users analysis

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  1. 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 Washing Machine Part 1
  3. 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 WASHING MACHINE & PURCHASE INTENTION DESIGN (TOP/FRONT LOADING) Purchase intention in next 6 month By INTAGE VN Data* (2014) The answer of this question is …. Please Ask INTAGE VN 7.3 3.5 8.6 7.4 *INTAGE VN Data (Viettrack) *Statistical data: https://www.gso.gov.vn Top loading Front loading Washing Machine Ownership Rate By Statistical Data* (2014) 50.5 43.0 30.9 Why HCM people do NOT choose TOP LOAD washing machine? Southeast (incl HCMC) Red River Delta (incl Ha Noi) Hanoi HCMC
  4. 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 Viettrack is the market research news-letter, conducted upon Intage VietNam (Former FTA) monthly market research projects with the objective of delivering the comments, evaluation and true feelings of the targeted consumers about current news, economy and advertising campaigns as well as the products, to manufacturers - marketers, helping them understand and offer better service for the unmet needs of local consumers. Officially launched since March 2009, Viettrack has become the experienced companion for those who are interested in the Vietnam market. Not only content with that, Viettrack continuously receives invitations to render information sponsorship to newspapers and public media companies. If you are interested in this report contact@intage.com.vn W h a t i s VIETTRACK
  5. 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  6. 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC
  7. 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7

Descrição

Vietnamese Washinig Machine users analysis

Transcrição

  1. 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 Washing Machine Part 1
  3. 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 WASHING MACHINE & PURCHASE INTENTION DESIGN (TOP/FRONT LOADING) Purchase intention in next 6 month By INTAGE VN Data* (2014) The answer of this question is …. Please Ask INTAGE VN 7.3 3.5 8.6 7.4 *INTAGE VN Data (Viettrack) *Statistical data: https://www.gso.gov.vn Top loading Front loading Washing Machine Ownership Rate By Statistical Data* (2014) 50.5 43.0 30.9 Why HCM people do NOT choose TOP LOAD washing machine? Southeast (incl HCMC) Red River Delta (incl Ha Noi) Hanoi HCMC
  4. 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 Viettrack is the market research news-letter, conducted upon Intage VietNam (Former FTA) monthly market research projects with the objective of delivering the comments, evaluation and true feelings of the targeted consumers about current news, economy and advertising campaigns as well as the products, to manufacturers - marketers, helping them understand and offer better service for the unmet needs of local consumers. Officially launched since March 2009, Viettrack has become the experienced companion for those who are interested in the Vietnam market. Not only content with that, Viettrack continuously receives invitations to render information sponsorship to newspapers and public media companies. If you are interested in this report contact@intage.com.vn W h a t i s VIETTRACK
  5. 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  6. 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC
  7. 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7

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