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Vieview Refrigerator 1

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Vieview Refrigerator 1

  1. 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 Refrigerator Part 1
  3. 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 31.6 59.057.4 76.8 20.2 49.9 2009 2014 REFRIGERATOR & COLOR (OFTEN SEE/PURCHASE INTENTION) *INTAGE VN Data (VINTAGE Color Survey) *Statistical data: https://www.gso.gov.vn Refrigerator Ownership Rate By Statistical Data* (2014) Purchase Intention Color TOP3 (HCMC Women) By INTAGE VN Data* (2013) Often Seen Color TOP 3 (HCMC Women) By INTAGE VN Data* (2013) 59.0%59.0% 53.8%53.8% 43.6%43.6% 37.5%37.5% 25.0%25.0% 15.0%15.0% Why HCMC women have a tendency to choose Black Color of refrigerator? Silver graySilver White SilverSilver gray Black The answer of this question is …. Please Ask INTAGE VN All VN Urban Rural
  4. 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 48 c o l o r s To identify each country's commonality and difference regarding color preference SURVEY OUTLINE  Methodology: central location test: self-completed questionnaire with color panel  Survey area: Japan, China, Thailand, Vietnam  General consumer: men/women  Number of samples: Japan(M 44s /F 43s), China(M 40s /F 40s), Thailand(M 42s/F 42s), Vietnam(M 40s /F 40s)  Survey period: Jan-April 2013 If you are interested in this data contact@intage.com.vn W h a t i s INTAGE COLOR SURVEY
  5. 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  6. 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC
  7. 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7
  8. 8. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 8

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