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Vieview japanese korean

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Japanese Brand and Korean Brand for Vietnamese

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  1. 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 J a p a n e s e B r a n d K o r e a n B r a n d P a r t 1 Japanese Brand Korean Brand
  3. 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 Many Japanese Lovers/Korean Lovers in Vietnam *Statistical data: https://baomoi.com/chuong-du-lich-nuoc-nuoc-ngoai-nguoi-viet-dang-giau-len-nhanh-chong/c/25384629.epi https://www.jnto.go.jp/jpn/index.html The Popular travel destination used to be ASEAN Area. But now, Korea and Japan is the hottest travel areas for Vietnamese because Vietnamese prefer Japanese/Korean products/Service than others. Japan Travel(2017) Around 300,000 people by JNTO data (132% UP) Korea Travel (2017) Around 330,000 people by KTO data (130% UP)
  4. 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 PANESE LOVERs
  5. 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 Japanese Fashion Lovers wish to be “Not like everyone else” Also, Japanese Process Food Lovers value “Connection with Society” Value of Japanese Lover for each industry *INTAGE VN Data (INTAGE Asia Insight Research) by CHAID Analysis AutomobileAlcoholTourism Time for Hobby Fashion Not like everyone else Restaurant Content Healthcare Processed Food Home ElectronicsPersonal Care Down-to-earth life Fulfill current life rather than preparing future Rational life Cosmetic Female Alone Time Connection w/ society Have to get married
  6. 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 OREAN LOVERs
  7. 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7 Value of Korean Lovers for Each industry *INTAGE VN Data (INTAGE Asia Insight Research) by CHAID Analysis CosmeticFashion Home Electronics Alcohol Private life is more important than work Automobile Restaurant HealthcareContent Live Surrounded by nature Rational life More friends, More Happier Tourism Female Challenge new things proactively Processed Food Korean Automobile Lovers value not being “like everyone else” Also, Korean Fashion/HomeElectronics/Cosmetic Lovers value “Connection with society” Not like everyone else Connection w/ society Personal Care
  8. 8. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 8 Implication: Cross-industry cooperation between Japanese and Korean brands *INTAGE VN Data (INTAGE Asia Insight Research) “Connection with society” Processed Food CosmeticFashion Home Electronics “Not like Everyone else’s” AutomobileFashion Vietnamese People who value… Japanese Brands’ Korean Brands’
  9. 9. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 9 Decision Trees CHAID (Chi-Squared Automatic Interaction Detector) -It is one of the oldest tree classification methods originally proposed by Kass in 1980 -The first step is to create categorical predictors out of any continuous predictors by dividing the respective continuous distributions into a number of categories with an approximately equal number of observations -The next step is to cycle through the predictors to determine for each predictor the pair of (predictor) categories that is least significantly different with respect to the dependent variable -The next step is to choose the split the predictor variable with the smallest adjusted p-value, i.e., the predictor variable that will yield the most significant split -Continue this process until no further splits can be performed
  10. 10. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 10 W h a t i s INTAGE VN Mobile Panel Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone. Respondents can access and answer the survey anytime, anywhere. Mobile Panel allows respondents to answer survey quickly by phone app instead of paper. At home, at work, at school, at supermarket, on the street, etc. Mobile panel enables respondents to be flexible when answering survey. PANEL SAMPLE SIZE 146,000 ss If you are interested in this service contact@intage.com.vn As of Nov 2018
  11. 11. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 11 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  12. 12. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 12 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

Descrição

Japanese Brand and Korean Brand for Vietnamese

Transcrição

  1. 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
  2. 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 J a p a n e s e B r a n d K o r e a n B r a n d P a r t 1 Japanese Brand Korean Brand
  3. 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 Many Japanese Lovers/Korean Lovers in Vietnam *Statistical data: https://baomoi.com/chuong-du-lich-nuoc-nuoc-ngoai-nguoi-viet-dang-giau-len-nhanh-chong/c/25384629.epi https://www.jnto.go.jp/jpn/index.html The Popular travel destination used to be ASEAN Area. But now, Korea and Japan is the hottest travel areas for Vietnamese because Vietnamese prefer Japanese/Korean products/Service than others. Japan Travel(2017) Around 300,000 people by JNTO data (132% UP) Korea Travel (2017) Around 330,000 people by KTO data (130% UP)
  4. 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 PANESE LOVERs
  5. 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 Japanese Fashion Lovers wish to be “Not like everyone else” Also, Japanese Process Food Lovers value “Connection with Society” Value of Japanese Lover for each industry *INTAGE VN Data (INTAGE Asia Insight Research) by CHAID Analysis AutomobileAlcoholTourism Time for Hobby Fashion Not like everyone else Restaurant Content Healthcare Processed Food Home ElectronicsPersonal Care Down-to-earth life Fulfill current life rather than preparing future Rational life Cosmetic Female Alone Time Connection w/ society Have to get married
  6. 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 OREAN LOVERs
  7. 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7 Value of Korean Lovers for Each industry *INTAGE VN Data (INTAGE Asia Insight Research) by CHAID Analysis CosmeticFashion Home Electronics Alcohol Private life is more important than work Automobile Restaurant HealthcareContent Live Surrounded by nature Rational life More friends, More Happier Tourism Female Challenge new things proactively Processed Food Korean Automobile Lovers value not being “like everyone else” Also, Korean Fashion/HomeElectronics/Cosmetic Lovers value “Connection with society” Not like everyone else Connection w/ society Personal Care
  8. 8. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 8 Implication: Cross-industry cooperation between Japanese and Korean brands *INTAGE VN Data (INTAGE Asia Insight Research) “Connection with society” Processed Food CosmeticFashion Home Electronics “Not like Everyone else’s” AutomobileFashion Vietnamese People who value… Japanese Brands’ Korean Brands’
  9. 9. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 9 Decision Trees CHAID (Chi-Squared Automatic Interaction Detector) -It is one of the oldest tree classification methods originally proposed by Kass in 1980 -The first step is to create categorical predictors out of any continuous predictors by dividing the respective continuous distributions into a number of categories with an approximately equal number of observations -The next step is to cycle through the predictors to determine for each predictor the pair of (predictor) categories that is least significantly different with respect to the dependent variable -The next step is to choose the split the predictor variable with the smallest adjusted p-value, i.e., the predictor variable that will yield the most significant split -Continue this process until no further splits can be performed
  10. 10. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 10 W h a t i s INTAGE VN Mobile Panel Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone. Respondents can access and answer the survey anytime, anywhere. Mobile Panel allows respondents to answer survey quickly by phone app instead of paper. At home, at work, at school, at supermarket, on the street, etc. Mobile panel enables respondents to be flexible when answering survey. PANEL SAMPLE SIZE 146,000 ss If you are interested in this service contact@intage.com.vn As of Nov 2018
  11. 11. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 11 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
  12. 12. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 12 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC

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